Mobile: Page 42
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Courtesy of Spotify Media Kit
What the social audio frenzy means for brands seeking new ad channels
Spotify's purchase of Locker Room may provide a model for how trends around social audio develop and the ways in which brands dabble in newer formats.
By Robert Williams • April 22, 2021 -
Iven, William. (2014). [Photograph]. Retrieved from Pixabay.
Apple to start enforcing tracking changes next week, priming mobile space for disruption
Some analysts predict the tweaks to Apple's Identifier for Advertisers will cost platforms like Facebook up to billions of dollars in revenue.
By Peter Adams • April 22, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Amazon
Amazon launches hair salon to test AR, point-and-learn tech
Offering hair care and styling services while trialing in-store technology, the concept will debut in a two-story shop in London.
By Tatiana Walk-Morris • April 22, 2021 -
Courtesy of Expedia.com
Expedia centers rebrand around mobile as post-COVID travel planning arrives
A refreshed app is the focal point of the travel platform's new positioning, which will be supported by its largest marketing spend in more than five years.
By Chris Kelly • April 22, 2021 -
Retrieved from Courtyard Marriott on April 21, 2021
Courtyard by Marriott selects Clubhouse for NFL draft chat
In partnership with broadcaster Rich Eisen, the hotel brand becomes the latest company to hop on a buzzy app that is quickly inspiring imitators.
By Chris Kelly • April 22, 2021 -
Courtesy of Facebook
Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight
A slew of updates includes Live Audio Rooms, where public figures can host discussions in a manner akin to Clubhouse, and an in-app Spotify integration.
By Peter Adams • April 20, 2021 -
Retrieved from Snapchat on April 14, 2021
5G promises to unlock wider adoption of AR in marketing
Sixty-one percent of 5G mobile users said augmented reality ads grab their attention more than traditional formats, Ericsson Emodo found in a survey.
By Robert Williams • April 15, 2021 -
Courtesy of Uber
Uber Eats is latest app to tap Stories trend
In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session.
By Chris Kelly • April 15, 2021 -
Retrieved from Triller/App Store on December 16, 2020
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.
By Peter Adams • April 15, 2021 -
P&G reportedly testing Chinese workaround to Apple's privacy changes
The CPG giant is the biggest Western company to support the effort to use device fingerprinting to track online audiences in China.
By Robert Williams • April 9, 2021 -
Courtesy of Apple
App marketers face dual challenge with IDFA opt-outs, study finds
Apple released its iOS 14.5 software update in April, alerting users to learn more about how the new App Tracking Transparency feature works.
By Robert Williams • Updated April 27, 2021 -
Retrieved from Mac Rumors on April 07, 2021
Facebook tests Venmo-like QR codes for P2P payments
The social media giant has attempted to penetrate the mobile payments space for several years, including developing a cryptocurrency and digital wallet.
By Vaidik Trivedi • April 8, 2021 -
Nearly half of execs expect social marketing budgets to double in next 3 years, study finds
Growing investments don't necessarily reflect confidence, as less than half of respondents described their current strategy as "very effective."
By Peter Adams • April 8, 2021 -
Courtesy of Teremana Tequila
The Rock's Teremana tequila dishes out free guac to support local eateries
Using QR codes and Venmo, the Guac on the Rock effort will reimburse consumers for up to $1 million of guacamole orders.
By Chris Kelly • April 8, 2021 -
Fotolia
IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic
Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.
By Robert Williams • April 8, 2021 -
Courtesy of Molson Coors
Molson Coors puts giant QR codes on runners to push low-calorie beer
Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew.
By Peter Adams • April 7, 2021 -
Courtesy of Walmart
For Walmart, some pandemic-related marketing changes will endure longer than others
Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer.
By Peter Adams • April 7, 2021 -
Courtesy of TikTok
IPG teams with TikTok to deepen brand clients' access to creator culture
A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns.
By Peter Adams • April 6, 2021 -
Courtesy of PepsiCo Beverages North America
Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game
Zion Shoots. You Score. recognizes the boom in hypercasual gaming during the pandemic and is accessible via QR codes at select retail locations.
By Peter Adams • Updated April 5, 2021 -
Courtesy of Angi
Mobile app is home base as Angie's List rebrands to Angi
The reformatted Angi app's features include the ability to buy pre-priced jobs, an option to pay a service provider directly and financing choices.
By Robert Williams • April 1, 2021 -
Courtesy of The Clorox Company
Clorox taps Billy Porter for #YasClean song, challenge on TikTok
The "Pose" star flips the slang phrase "yas queen" as part of a hashtag challenge and home makeover sweepstakes.
By Chris Kelly • April 1, 2021 -
Retrieved from Locker Room on March 30, 2021
Spotify acquires Betty Labs in bet on live audio app Locker Room
As interest ramps up in platforms like Clubhouse, Spotify plans to build Locker Room into a destination for live conversation related to music and culture.
By Chris Kelly • March 31, 2021 -
Retrieved from Google.
Albertsons partners with Google to boost online shopping convenience
The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce.
By Jeff Wells • March 30, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle gives away $100K in bitcoin for National Burrito Day
By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.
By Robert Williams • March 30, 2021 -
Courtesy of Frito-Lay
Tostitos spices up celeb-backed effort with Snapchat AR lens
Comedic actors Kate McKinnon and Dan Levy star in the multichannel "For the Love of Chips and Dip" campaign for Tostitos Habanero.
By Robert Williams • March 26, 2021
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