Mobile: Page 40
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Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021 -
Courtesy of Noom
Noom's new CMO eyes app growth beyond weight loss
The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers.
By Robert Williams • June 17, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Ikea U.S.
Ikea centers on sustainability with conversational Pandora ad
Emulating a two-way conversation, the ad details Ikea's sustainability mission and asks listeners if they want to hear tips on living a more eco-conscious life.
By Natalie Black (Koltun) • June 17, 2021 -
Courtesy of Popeyes
Popeyes launches its first loyalty program
The move comes as Popeyes' digital sales make up about 14% of total sales in the U.S. and have contributed to the chain's continued double-digit same-store sales growth throughout the COVID-19 crisis.
By Alicia Kelso • June 17, 2021 -
Courtesy of Jack in the Box
Jack in the Box duets with Jason Derulo on virtual restaurant brand
CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.
By Chris Kelly • June 14, 2021 -
Retrieved from Chipotle Mexican Grill, Inc. on June 14, 2021
Chipotle airs first national TV ad starring athlete as hype around Olympics builds
A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.
By Peter Adams • June 14, 2021 -
Cody Boteler/Marketing Dive
Google tightens Android policies, shrinking already-limited mobile ad tracking
The move mirrors Apple's IDFA changes from earlier this year and further curbs advertisers' abilities on mobile.
By Asa Hiken • June 10, 2021 -
Courtesy of PepsiCo
Gatorade courts student athletes with Hudl video series
By emphasizing training tips from pros like the Celtics' Jayson Tatum, a new app-based series helps position the brand as supportive and authentic.
By Robert Williams • June 10, 2021 -
Courtesy of Instagram
Instagram debuts tool to help creators earn commission on purchases
The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.
By Tatiana Walk-Morris • June 10, 2021 -
Courtesy of Billie
Billie rewrites classic fairy tales for Pride on Instagram
The series aligns with the razor brand's continued mission to champion all women and dismantle traditional notions around body hair.
By Natalie Black (Koltun) • June 10, 2021 -
Eric Thayer via Getty Images
Apple doubles down on privacy, further complicating tracking and targeting
Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.
By Chris Kelly • June 10, 2021 -
Courtesy of Domino's Pizza
Domino's revived Noid hops on NFT trend
The pizza brand will auction "Noid's Failed Tools" that appeared in a TV spot that brought back the infamous brand icon for the first time since 1995.
By Chris Kelly • June 8, 2021 -
Courtesy of Colgate-Palmolive Company
Colgate extends wellness push for Hum app with Obé Fitness deal
The dental care brand also introduced a sonic logo this week in another sign of how it is embracing digital channels to engage consumers.
By Natalie Black (Koltun) • June 8, 2021 -
Courtesy of Mars Wrigley
Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride
Mars Wrigley-owned Skittles worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources.
By Chris Kelly • June 8, 2021 -
Courtesy of Kraft Heinz Canada
Heinz, Burger King reward Waze users driving at the speed of ketchup
Drivers will receive traffic-activated ads in Waze, and some going 0.045 km per hour will get a digital coupon for an Impossible Whopper.
By Natalie Black (Koltun) • June 7, 2021 -
Retrieved from MillerCoors on June 04, 2021
Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt
The Molson Coors brewer will share clues and deploy QR codes at specific locations to guide fans on their quest for the keys to a '77 Pontiac Firebird.
By Peter Adams • June 4, 2021 -
Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Black (Koltun) • June 3, 2021 -
Retrieved from Snap on June 03, 2021
Snap prioritizes creators with AR-equipped smart glasses
Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat.
By Robert Williams • June 3, 2021 -
Presley Ann via Getty Images
HBO Max dishes on 'Gossip Girl' via Community text app
Fans can text or call a provided phone number to receive exclusive content on the upcoming reboot of the TV show.
By Asa Hiken • June 3, 2021 -
Courtesy of Snap, Inc.
AR's role in shopping poised to swell in next 5 years, Publicis and Snap find
Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.
By Natalie Black (Koltun) • May 27, 2021 -
Spencer Platt via Getty Images
Location-based ads can rebound despite Apple's privacy changes
As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence.
By Robert Williams • May 27, 2021 -
Permission granted by Heineken
Heineken deploys mobile ads on Waze to discourage drunken driving
The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits.
By Asa Hiken • May 27, 2021 -
Courtesy of McDonald's
McDonald's hypes BTS menu collab with in-app content, merch drop
Building on prior tie-ups with artists like Travis Scott, the chain is looking to extend engagement with fans of the K-pop group through its mobile app.
By Peter Adams • May 26, 2021 -
Courtesy of Afterpay
Afterpay leverages e-commerce success and Rebel Wilson in first global campaign
The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.
By Asa Hiken • May 25, 2021 -
Courtesy of SiriusXM
TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker
A dedicated TikTok Radio channel will emulate the experience of the app's scrolling "For You" page and spotlight diverse creators and trends.
By Peter Adams • May 24, 2021
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