Mobile addressability evolves in new paradigm of device IDs, privacy focus

With cookies on their way out and Apple's tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future.

By Robert Williams • Oct. 28, 2021

Twitter mostly avoids impact from Apple's tracking changes

Citing a relatively effective experience with Apple's SKAN alternative, the platform was able to show ads to 30% more iOS users.

By Asa Hiken • Oct. 28, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

McDonald's cooks up first NFT play by flipping rare McRib into digital art

Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes.

By Peter Adams • Oct. 28, 2021

Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue

As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

By Peter Adams • Oct. 27, 2021

Chipotle hosts virtual restaurant on Roblox for Halloween experience

An extended digital play sees the chain tying its annual 'Boorito' promotion to interest in the metaverse while dishing out $1 million in free food.

By Asa Hiken • Oct. 27, 2021

Facebook boosts IP protection on Instagram to combat sales of counterfeit goods

Fresh updates ahead of the holiday shopping season aim to instill trust from brands as the social media giant grapples with a slew of controversies.

By Asa Hiken • Oct. 22, 2021

How Sephora 'hacked' Google search results to surface Black beauty

Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms.

By Robert Williams • Oct. 21, 2021

Triller parent rolls out SMS platform to connect creators with fans

Cliqz will offer monetization opportunities through brand partnerships and is being tested by top creators including the D'Amelio family.

By Chris Kelly • Oct. 21, 2021

Pinterest adds AR try-on, shopping recommendations to Idea Pins

Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.

By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021

Is PayPal pining for Pinterest?

The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing.

By Lynne Marek • Oct. 21, 2021

'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad

The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel.

By Peter Adams • Oct. 20, 2021

Snap opens creative studio for branded AR with clients P&G, Verizon and WWE

Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.

By Chantal Tode • Oct. 19, 2021

Campbell's brand modernization continues with musical QR codes on cans

Along with a partnership with Universal Music Group, the CPG brand will let customers submit cooking-inspired songs for a chance to win $20,000.

By Chris Kelly • Oct. 18, 2021

Walmart tests text-to-shop tool

The pilot comes about two years after the mass merchant discontinued Jet Black, a shop-by-text service geared toward higher-income New Yorkers.

By Tatiana Walk-Morris and Caroline Jansen • Oct. 18, 2021

How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube

Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.

By Robert Williams • Oct. 14, 2021

NBCU's 'Chucky' brings scare tactics to social media, NY Comic Con

Fans can engage the killer doll through a staring contest on TikTok and Instagram Reels, as well as a custom AR effect called "Where's Chucky?"

By Asa Hiken • Oct. 14, 2021

Clif Bar exchanges movement for snippets of new Mike Posner song

Powered by smartphones' accelerometers, Remix in Motion lets users unlock the track by walking, dancing or doing other physical activity.

By Natalie Black (Koltun) • Oct. 14, 2021

DoorDash beefs up ad capabilities for restaurants, CPG brands

The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak.

By Chris Kelly • Oct. 12, 2021

Macy's updates app, launches live shopping

The redesigned app features new design and navigation features, while Macy's Live allows customers to interact with stylists and hosts. 

By Tatiana Walk-Morris • Oct. 8, 2021

Verizon showcases 5G with metaverse treasure hunt

A virtual experience in geofenced parts of five major cities used art, music and interactions to keep people engaged in person and at home.

By Robert Williams • Oct. 7, 2021

Snap incentivizes Spotlight creators with cash-backed Challenges feature

As competition heats up among short-form video platforms, cash incentives have become a popular method to attract creators at all levels.

By Asa Hiken • Oct. 7, 2021

Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin

The deal accelerates consolidation in the mobile ad landscape while enabling Twitter to focus on driving advertising through its own website and apps.

By Natalie Black (Koltun) • Oct. 7, 2021

Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming

"Road to the Dunk" includes a custom Snapchat runner game and integrations with EA's Madden franchise to connect with young athletes.

By Peter Adams • Oct. 7, 2021

The great customer experience reset

Thriving beyond The Great CX Reset means having the right data strategy and the right expertise to execute in place - the best personalized customer experiences count on it.

Oct. 4, 2021

Taco Bell celebrates National Taco Day with Discord, messaging push

In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while a global push focuses on the taco emoji.

By Chris Kelly • Oct. 4, 2021