Snap strikes Dentsu performance media deal as ad challenges loom

Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.

By Peter Adams • Nov. 22, 2021

Perfect Corp. enters men's grooming market with AR beard tools

The technology lets users virtually test beard colors and styles, as well as beard removal.

By Tatiana Walk-Morris • Nov. 18, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Niantic pushes vision for 'real-world metaverse' in first brand campaign

In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.

By Asa Hiken • Nov. 18, 2021

Facebook encourages shopping through its groups with new features

The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products.

By Tatiana Walk-Morris • Nov. 18, 2021

Snap streamlines ad buying with new Multi-Format delivery tool

Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

By Natalie Black (Koltun) • Nov. 18, 2021

Ikea debuts holiday anthem designed for TikTok video series

Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.

By Robert Williams • Nov. 18, 2021

Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'

In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

By Asa Hiken • Nov. 16, 2021

Wendy's revs up 'Rick and Morty' vehicle focused on speedy fry delivery

Iterating on a past car concept, the restaurant is promoting new Hot & Crispy Fries around this weekend's Adult Swim Festival and via its mobile app.

By Peter Adams • Nov. 12, 2021

How holiday marketers can blend in-store and app experiences

With most consumers planning to shop online this holiday season, marketers can reach folks through a robust mobile presence, an Airship study suggests.

By Robert Williams • Nov. 11, 2021

Hasbro touts holiday toys in first livestream shopping event

Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment.

By Natalie Black (Koltun) • Nov. 11, 2021

Sports Illustrated launches Snap Original series in push for Gen Z

America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.

By Asa Hiken • Nov. 11, 2021

NBCUniversal teams with messaging platform Holler, deepening social monetization offerings

As part of the deal, the two created shareable stickers on Venmo that analyze context to serve up a relevant flair for users making payments. 

By Peter Adams • Nov. 11, 2021

McDonald's duets with Mariah Carey to celebrate the holidays

In advance of The Mariah Menu launch on Dec. 13, the chain debuted a 30-second TV spot during primetime and added free merchandise to the offering.

By Chris Kelly • Updated Dec. 6, 2021

Coke partners with Cameo to gift personalized videos from Santa

The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.

By Peter Adams • Nov. 9, 2021

Reese's Puffs puts Kaws art at center of new packaging, AR game

As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue.

By Peter Adams • Nov. 8, 2021

Study: Mobile gamers level up commitment to QSR digital ordering

The growing number of mobile gamers ordering takeout via apps and websites could be pertinent to brands in the QSR space, per AdColony.

By Asa Hiken • Nov. 4, 2021

State Farm kicks off first NFT with virtual football treasure hunt

The AR experience, which stars quarterbacks Aaron Rodgers and Patrick Mahomes, debuts ahead of the Packers-Chiefs game on Nov. 7.

By Natalie Black (Koltun) • Nov. 4, 2021

How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

By Robert Williams • Nov. 4, 2021

Crypto.com becomes first global marketing partner for Twitch Rivals

The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon.

By Chris Kelly • Nov. 4, 2021

Nike and Dick's tie loyalty programs together

The combined offering demonstrates how Nike is trying to deepen its relationships with key wholesale partners.

By Cara Salpini • Nov. 3, 2021

Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics

Access to VIP concert tickets and autographed items are among the potential prizes in the effort that includes an AR-activated mural hidden in LA.

By Peter Adams • Updated Nov. 3, 2021

Pinterest debuts livestream shopping through Pinterest TV

The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

By Tatiana Walk-Morris • Nov. 2, 2021

Walmart to use AR, shoppable content to connect brands with consumers

For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

By Tatiana Walk-Morris • Nov. 2, 2021

Burger King doles out crypto on Robinhood to boost loyalty program

Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts.

By Chris Kelly • Nov. 1, 2021

Lexus takes personalization to new level with 'emotionally intelligent' ad

Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.

By Natalie Black (Koltun) • Oct. 28, 2021