Mobile: Page 36
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Courtesy of Mars Wrigley Confectionery
Starburst doubles down on viral Little Lad ad with TikTok contest
The Mars Wrigley candy brand is tapping into interest in a 2007 ad, with the related #berriesandcream hashtag generating more than 1.2 billion views.
By Chris Kelly • Oct. 1, 2021 -
Retrieved from Epic Games on July 02, 2018
How Apple's Epic legal battle will reverberate with marketers for years
The iPhone maker shows signs of potential compromise with app developers amid antitrust scrutiny that culminated in Fortnite's removal from the App Store.
By Robert Williams • Sept. 30, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Snap, Inc.
WPP, Snap establish AR Lab focused on linking augmented reality with commerce
As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app.
By Peter Adams • Sept. 30, 2021 -
Courtesy of Etsy
Etsy debuts shoppable virtual house
Using augmented reality to generate virtual products, the experience lets viewers tour a curated home and make purchases.
By Tatiana Walk-Morris • Sept. 30, 2021 -
Retrieved from DirecTV on September 21, 2021
DirecTV's digital comic morphs Serena Williams into Wonder Woman
A Snapchat AR portal and custom Twitter emoji also debut this week, followed by the remaining three chapters of "Serving Up Justice" later this fall.
By Natalie Black (Koltun) • Sept. 23, 2021 -
Apple's privacy changes drive up ad prices for e-commerce marketers
The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.
By Robert Williams • Sept. 23, 2021 -
Permission granted by Firework
Albertsons jumps into livestreaming
The supermarket chain is working with tech startup Firework on shoppable videos that feature food content designed to inspire customer purchases.
By Sam Silverstein • Sept. 23, 2021 -
Permission granted by Pinterest
Albertsons links with Pinterest to drive e-commerce sales
The supermarket chain will use technology from the image-sharing site to let shoppers add recipe ingredients directly to their online cart.
By Sam Silverstein • Sept. 23, 2021 -
Courtesy of Sweet
Burger King's NFT strategy matures beyond stunts toward real engagement
As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards.
By Chris Kelly • Sept. 21, 2021 -
Permission granted by Wonderful Pistachios
Wonderful Pistachios links with star streamer as part of gaming push
Looking to promote healthier snacks to GoldGlove's 1.4 million-strong Twitch following, the brand will sponsor livestreams through the month of October.
By Peter Adams • Sept. 17, 2021 -
Courtesy of Neutrogena
Neutrogena debunks skincare myths in first TikTok campaign
Developed with agency Movers+Shakers, SkinU takes an educational approach to skin health following the April launch of a content studio.
By Natalie Black (Koltun) • Sept. 16, 2021 -
Courtesy of Gatorade
Gatorade recruits student-athlete creators for TikTok sports series
With the help of nine athletes in its new Social Squad, PepsiCo's sports drink brand is leaning more into mainstream mobile channels to organically reach younger users.
By Robert Williams • Sept. 16, 2021 -
Courtesy of Lexus
Lexus spins original song, music video inspired by vehicle experiences
New musical creative is the latest effort by the car brand to experiment with different channels and reach a wider audience.
By Asa Hiken • Sept. 16, 2021 -
Retrieved from Apple on September 09, 2021
'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches
Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.
By Maria Monteros • Sept. 14, 2021 -
Permission granted by Taco Bell
Taco Bell tests Taco Lover's Pass 1 year after rewards program launch
After buying the 30-day pass through its app, guests at select locations can redeem one taco a day, a move that could drive repeat visits.
By Julie Littman • Sept. 13, 2021 -
Courtesy of Clif Bar & Company
Clif Kid encourages students with AR experience inspired by Sky Brown
Nodding to the 13-year-old Olympian, the brand will dole out "sponsorship" packs that include themed stickers for kids to decorate school materials.
By Asa Hiken • Sept. 9, 2021 -
Retrieved from Jalaiah Harmon via TikTok on September 09, 2021
Lulus airs original song designed to spur TikTok dance challenge
The campaign looks to empower online trendsetters and give proper credit to creators who are changing the social media landscape.
By Natalie Black (Koltun) • Sept. 9, 2021 -
Courtesy of Northrop Grumman
Northrop Grumman opens AR space portal for satellite tech experience
A new microsite by the aerospace giant shows mobile users an immersive view of how dying satellites can be repaired and refueled while still orbiting Earth.
By Robert Williams • Sept. 9, 2021 -
Courtesy of Burger King
Burger King introduces Keep It Real Meals after banning 120 artificial ingredients
Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.
By Peter Adams • Sept. 9, 2021 -
Courtesy of Walmart corporate blog
Walmart teams with Meredith to help drive grocery push
The cross-platform partnership features AI-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals.
By Catherine Douglas Moran • Sept. 8, 2021 -
Courtesy of Facebook
Facebook deepens its gaming bet with new Fantasy Games
Letting users predict what will happen in sports, TV shows and pop culture could drive repeat visits while pitting Facebook against stalwarts like DraftKings and FanDuel.
By Natalie Black (Koltun) • Sept. 2, 2021 -
Courtesy of Snap, Inc.
Snapchat eyes marketers with social listening tool to track trends
Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign.
By Robert Williams • Sept. 2, 2021 -
Courtesy of Jersey Mike's Subs
Jersey Mike's teams with FanHub on in-app college football trivia games
The chain's tailgate tour, which was canceled last year, will be promoted to 49 participating NCAA football schools with content only accessible in its app.
By Asa Hiken • Sept. 2, 2021 -
Courtesy of Chipotle
Chipotle gamifies loyalty program with extra perks
The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges.
By Emma Liem Beckett • Sept. 1, 2021 -
Courtesy of General Mills
Lucky Charms drops album as General Mills embraces digital channels
Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms.
By Chris Kelly • Sept. 1, 2021
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