Mobile: Page 33
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Courtesy of Atmosphere
TikTok brings viral videos to TVs in gyms, restaurants through OOH deal
Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors.
By Peter Adams • Jan. 6, 2022 -
Courtesy of Frito-Lay
Frito-Lay and Rick Astley renounce New Year's deprivations
Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up."
By Nina Lentini • Jan. 5, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Lexus
Lexus offers spin on hustle culture with digital-heavy campaign
Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience.
By Peter Adams • Jan. 4, 2022 -
Drew Angerer via Getty Images
TikTok dethrones Google as most-visited website
The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022.
By Natalie Black (Koltun) • Dec. 23, 2021 -
Courtesy of Walmart
Can livestream shopping in the US catch up to China's soaring growth?
As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world.
By Robert Williams • Dec. 23, 2021 -
Courtesy of Triller
Triller merges with SeaChange to extend reach into OTT media
Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.
By Nina Lentini • Dec. 23, 2021 -
Sean Gallup via Getty Images
Nike, Etsy's mobile apps were 'climbers' this holiday season: report
More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, Digital Turbine found.
By Tatiana Walk-Morris • Dec. 16, 2021 -
Drew Angerer via Getty Images
Jif, Gap highlighted in TikTok's review of 2021
The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans.
By Natalie Black (Koltun) • Dec. 16, 2021 -
Courtesy of LinkedIn
LinkedIn spices up out-of-office messages with Cameo carolers
The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.
By Chris Kelly • Dec. 16, 2021 -
Retrieved from Piqsels.
Social commerce to drive influencer marketing evolution in 2022
Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up.
By Robert Williams • Dec. 16, 2021 -
Courtesy of E.l.f. Cosmetics
E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok
Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.
By Peter Adams • Dec. 15, 2021 -
Courtesy of TalkShopLive
Walmart teams with TalkShopLive as social commerce ramp up continues
Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.
By Chris Kelly • Dec. 14, 2021 -
Courtesy of General Mills
5 campaigns that leveled up mobile tech in 2021
With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds.
By Robert Williams • Dec. 9, 2021 -
Courtesy of Denny's
Denny's enters 'The Matrix' and serves up free mobile delivery
As part of a promotion for the upcoming film "The Matrix Resurrections," the restaurant chain is delivering deals as "glitches" via digital wallets.
By Chris Kelly • Dec. 9, 2021 -
Courtesy of Coca-Cola
Coca-Cola spotlights BIPOC creators with TikTok debut
Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a "bottoms-up approach" to highlight what young consumers say is cool.
By Nina Lentini • Dec. 9, 2021 -
Courtesy of Popeyes
Deep Dive9 campaigns that struck a chord in 2021
Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021 -
Courtesy of Meta
'Consumers crave experiences': How AR has evolved beyond mere try-ons
Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they're likely key to future metaverse environments.
By Robert Williams • Dec. 2, 2021 -
Courtesy of Yahoo
Walmart and Yahoo tailor holiday content for social, AR shopping
After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.
By Natalie Black (Koltun) • Dec. 2, 2021 -
Permission granted by Afterpay
Afterpay taps Furby to dish out holiday gift ideas on TikTok
The effort blends late-'90s nostalgia with social commerce to help shoppers struggling to buy for "impossible" people.
By Asa Hiken • Dec. 2, 2021 -
Courtesy of Spotify
Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign
Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.
By Peter Adams • Dec. 2, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle turns cilantro-soap meme into stocking stuffer
The fast casual chain also teamed with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.
By Chris Kelly • Dec. 2, 2021 -
Teresa Kroeger via Getty Images
Will Twitter's CEO succession speed up a needed wave of innovation?
Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.
By Peter Adams • Dec. 1, 2021 -
Courtesy of Volkswagen
Volkswagen embeds AR driving experience on Amazon boxes
By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited.
By Chris Kelly • Nov. 30, 2021 -
Courtesy of Snap
Coca-Cola, Walmart open AR holiday stores in Snapchat
The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.
By Chris Kelly • Nov. 24, 2021 -
Courtesy of Walmart
Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce
A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.
By Peter Adams • Nov. 23, 2021
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