Alka-Seltzer drops new hangover-relief product with help from T-Pain

A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

By Peter Adams • June 28, 2022

Bacardi unveils line of wearable QR codes to promote up-and-coming artists

The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.

By Sara Karlovitch • June 24, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

By Robert Williams • June 23, 2022

Twitter expands e-commerce features with Shopify partnership

Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.

By Robert Williams • June 23, 2022

How YouTube's brewing TikTok rivalry could impact mobile video strategies

Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. 

By Robert Williams • June 23, 2022

Macy's takes July Fourth bonanza to Web3 with free NFT drop

The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

By Peter Adams • June 22, 2022

Lexus brings marketing to 'Next Level' on Twitch

As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform.

By Robert Williams • June 16, 2022

Social media ad growth slows, per Magna

The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.

By Robert Williams • June 16, 2022

Spotify teams with IAS to improve podcast brand safety

The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.

By Robert Williams • June 16, 2022

Chobani launches intergalactic oat milk race on Roblox

The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America.

By Sara Karlovitch • June 14, 2022

Timberland brings boot innovation to the metaverse with Fortnite island

The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.”

By Peter Adams • June 10, 2022

Twitter tests product drop alerts with Home Depot, Dior and others

The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

By Robert Williams • June 9, 2022

Apple's iOS 16 offers mixed blessings for marketers

Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall. 

By Robert Williams • June 9, 2022

Budweiser, Zed Run race into new partnership with Clydesdale NFTs

The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments. 

By Sara Karlovitch • June 9, 2022

YouTube brings shopping to Shorts with Glossier Challenge

Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy. 

By Robert Williams • June 9, 2022

PepsiCo's head of esports on leveling up an 'always-on' strategy

A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

By Peter Adams • June 6, 2022

KitKat challenges mobile users to AI-powered staring contest

The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.

By Robert Williams • June 2, 2022

TikTok helps brands manage cross-platform campaigns with new partners

Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.

By Robert Williams • June 2, 2022

Google aims for more immersive ads and better AI optimization

The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space. 

By Robert Williams • June 2, 2022

Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads

It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.

By Peter Adams • June 2, 2022

Tostitos teams with Dan Levy to help people avoid summer FOMO

The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

By Chris Kelly • June 2, 2022

Gucci opens persistent digital space on Roblox

With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

By Chris Kelly • May 31, 2022

Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

By Peter Adams • May 27, 2022

Chevrolet's WhatsApp game drives awareness of texting and driving dangers

Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message. 

By Natalie Koltun • May 26, 2022

American Girl unveils podcast network rooted in the brand's characters

The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.

By Sara Karlovitch • May 26, 2022