9 campaigns that boosted the mood in 2022

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

By Peter Adams , Jessica Deyo , Sara Karlovitch • Dec. 12, 2022

Doritos launches #NameThatTriangle social media contest

Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

By Aaron Baar • Dec. 12, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Amazon rolls out TikTok-like shopping feature

The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

By Dani James • Dec. 9, 2022

Chevron integrates its US fueling applications to Apple CarPlay

The first-of-its-kind tie-up allows drivers to purchase fuel from their car dashboard, with the purchase tied to the energy company’s rewards program. 

By Aaron Baar • Dec. 8, 2022

E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

By Jessica Deyo • Dec. 8, 2022

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

By Jessica Deyo • Dec. 7, 2022

Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi

The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations.

By Jessica Deyo • Dec. 5, 2022

New Balance unites Snap’s AR, voice tech to offer gifting advice

The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations. 

By Aaron Baar • Dec. 1, 2022

Burger King airdrops codes for free whoppers in Times Square

Leveraging mobile to engage with consumers in highly trafficked public spaces sees renewed interest as holiday shoppers return to the streets. 

By Sara Karlovitch • Dec. 1, 2022

Duracell’s holiday ad draws on nostalgic power of home movies

A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

By Peter Adams • Nov. 28, 2022

Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release

The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations.

By Jessica Deyo • Nov. 23, 2022

American Express partners with TikTok for small business accelerator

The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit. 

By Aaron Baar • Nov. 17, 2022

Google enhances AR search tools to help harried holiday shoppers

Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

By Peter Adams • Nov. 17, 2022

Allstate sparks mocktail inspiration on Instagram in safe driving push

The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows.

By Jessica Deyo • Nov. 17, 2022

How Hershey found success with in-game advertising

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

By Sara Karlovitch • Nov. 15, 2022

The value of blending: Inside E.l.f’s post-cookie mobile strategy

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

By Jessica Deyo • Nov. 10, 2022

Apple’s Major League Soccer streams may come with ads

The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

By Aaron Baar • Nov. 10, 2022

Foot Locker stores become Pokemon Go gyms and stops in Puma tie-up

Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations.

By Aaron Baar • Nov. 10, 2022

Twitter growth prospects flatten, but few are spared from pummeling digital downturn

Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

By Peter Adams • Nov. 9, 2022

Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

By Peter Adams • Nov. 4, 2022

Drizly rebrands to focus on gift-giving and e-commerce

A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose. 

By Sara Karlovitch • Nov. 4, 2022

Real estate marketer Rent. creates TikTok solutions platform

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

By Aaron Baar • Nov. 3, 2022

How brands can leverage Apple’s Live Activities feature

With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.

By Jessica Deyo • Nov. 3, 2022

Google’s new shopping updates focus on deals

The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.

By Dani James • Nov. 3, 2022

Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.

By Aaron Baar • Nov. 3, 2022