Mobile: Page 187
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Mobile ad fraud rates double, with shopping apps hardest hit
Damage from mobile ad fraud approaches $5 billion, and e-commerce apps represent 40% of the fraud tracked by Adjust.
By Dan Alaimo • May 10, 2018 -
Amazon transforms model houses into Alexa-powered smart homes
New Experience Centers showcase how people can control everything from TVs and lights to doorbells and thermostats with voice commands.
By Robert Williams • May 10, 2018 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Google brings shared AR experiences to mobile
The new features, which also work on devices from rival Apple, let multiple people interact with the same virtual object on separate screens.
By Robert Williams • May 10, 2018 -
Drawbridge sells media unit to Gimbal, exits adtech space
The deal comes just after the company closed its media-buying group in Europe, where the enforcement date of GDPR approaches.
By Robert Williams • May 9, 2018 -
Instagram's action buttons add several partners including OpenTable, Fandango
A growing number of companies offer scheduling, ticket ordering and reservation booking without the need to leave Instagram.
By Robert Williams • May 9, 2018 -
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Google puts AI at core of mobile users' interactions with businesses
Starting this summer, Android phone owners can tell Google Assistant to place their usual Starbucks order, one of the developments announced at I/O.
By Robert Williams • May 9, 2018 -
ESPN casts a wide net in ads for new streaming app
College students, expats and professional women are being targeted in new ads urging consumers to curate their ideal sports-viewing experience.
By Dianna Christe • May 9, 2018 -
Walmart shutters delivery partnerships with Uber, Lyft
It's possible Walmart partners Postmates and DoorDash will replace the ride-hailing services for grocery delivery.
By Robert Williams • May 9, 2018 -
Budweiser flies into World Cup with fleet of beer delivery drones
The brand is also showcasing noise-activated, light-up cups that it will distribute to soccer fans during the tournament.
By Erica Sweeney • May 9, 2018 -
More than half of Gen Z favors socially-conscious brands, study finds
The most popular type of media the cohort uses without interruption is streaming video.
By Erica Sweeney • May 9, 2018 -
Study: Google to dominate local search ad market
Google and YouTube will generate $19 billion in local ad sales, BIA Advisory Services estimated.
By Robert Williams • May 8, 2018 -
'Deadpool' swings into 7-Eleven with AR game
By scanning special "zapcodes" with their smartphone, customers can unlock virtual messages, doodles and bonus loyalty points in stores.
By Robert Williams • May 8, 2018 -
Study points to growth of mobile-based AI shopping assistants
In a retail future dominated by AI, AR and VR, smart assistants could become the norm for coming generations.
By Dan Alaimo • May 8, 2018 -
Energizer Bunny 'still going' with new iMessage sticker pack
The animated stickers aim to modernize the iconic mascot to reach a younger audience — one that typically prefers using chat apps over phone calls.
By Robert Williams • May 8, 2018 -
How Macy's and IBM tackle 'thumb scrolling' on digital video
Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.
By Peter Adams • May 8, 2018 -
Report: Snap pulls licensing fees from publishers
Publishers on Snapchat Discover will now have to depend on ad revenue alone.
By Robert Williams • May 7, 2018 -
Forrester: Mobile shopping stalls as payment hinders growth
The share of U.S. online sales on smartphones dipped 7 percentage points in 2017, while e-commerce overall jumped 14%.
By Robert Williams • May 7, 2018 -
Honda tracks racing legacy on social media
The carmaker is celebrating the racing world's biggest month with a #MayMotorsports campaign.
By Robert Williams • May 7, 2018 -
Fandango lets moviegoers order tickets on Google Assistant
The feature debuted on May 4, also known as "Star Wars Day," with advance ticket sales for the latest film in the franchise.
By Robert Williams • May 7, 2018 -
Samsung Pay adds image search to drive purchases
Bixby Shopping now lets users search for products via photo, and the company plans to add cash back rewards to the payment platform.
By Dan O'Shea • May 4, 2018 -
Instagram tests in-app payment feature
Letting users buy products on the same platform on which they browse is the latest step in the app's push toward mobile commerce.
By Robert Williams • May 4, 2018 -
Amazon opens premium content sales on Alexa to all developers
SyFy Wire has added subscription access to weekly podcasts and Volley's Yes Sire game released an expansion pack to purchase for Alexa.
By Robert Williams • May 4, 2018 -
Marketers ring in Star Wars' May the Fourth with social media contests
Promotions focused on user-generated content arrive ahead of the theatrical release of "Solo: A Star Wars Story" on May 25.
By Erica Sweeney • May 4, 2018 -
Study: Facebook's focus on 'meaningful interactions' doesn't slow video's explosive growth
The format continues to outperform other content categories by "a statistically significant margin."
By Erica Sweeney • May 4, 2018 -
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Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
A partnership with Nielsen Catalina Solutions to track online campaigns' impact on offline sales and new shows were part of the platform's pitch to brands.
By Peter Adams • May 4, 2018
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