Mobile: Page 187
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Clorox
Clorox unveils mobile video ad that breaks the fourth wall
The format lets the brand broaden its storytelling abilities for mobile by having two videos interact.
By Chantal Tode , Robert Williams • May 23, 2018 -
Flickr
Caesars Entertainment sees 24% engagement lift for email using AI
The casino operator is betting on technology to create personalized emails with "emotionally targeted" language to drive conversions.
By Erica Sweeney • May 23, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Paramount Network/NowThis
Paramount Network, NowThis revise Wikipedia pages to spotlight gender imbalance
The publisher will share branded video around an edit-a-thon, which was inspired by the fact that just 16% of the online encyclopedia's editors are women.
By Erica Sweeney • May 23, 2018 -
Fox takes over Snapchat ad sales for Vertical Networks
The deal with Boost Mobile shows how broadcasters could pitch brands on buying ad space across TV networks and social platforms to get in front of more viewers.
By Robert Williams • May 22, 2018 -
Coca-Cola
Coca-Cola upgrades Freestyle dispenser with Bluetooth, mobile app requests
Customers can customize and request their beverage via a mobile app without scanning a QR code or interacting with the dispenser's screen.
By Robert Williams • May 22, 2018 -
Study: AR's potential for retailers lies in driving efficiencies, not sales
The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.
By Robert Williams • May 22, 2018 -
Nike
Nike sells out of Facebook sneaker drop in less than an hour
This is the athletic retailer's second social commerce success in three months, after selling out of Air Jordans on Snapchat in just 23 minutes in February.
By Cara Salpini • May 22, 2018 -
IPG consolidates 2 agencies under refreshed Reprise brand
The unified shop's capabilities will span digital channels, content creation, product and web development, e-tail and commerce.
By Erica Sweeney • May 22, 2018 -
Cody Boteler/Marketing Dive
Deep DiveWill location-based marketing change in the era of GDPR?
Despite some disruption and confusion thanks, in part, to GDPR's arrival, the benefits could outweigh the negatives for marketers.
By Dianna Christe • May 22, 2018 -
Pepsi shows off loyalty swag with country music star Dierks Bentley
A new TV spot features the artist and summer-themed merchandise available via the revived Pepsi Stuff, including JBL speakers, floating coolers and more.
By Erica Sweeney • May 22, 2018 -
Snapchat's murder-mystery show 'Solve' lets users guess the killer
Each week, viewers can play the role of detective to examine evidence and determine "whodunit."
By Robert Williams • May 21, 2018 -
Product review site Quiddity targets millennials with video
The platform challenges Consumer Reports and The New York Times' Wirecutter by bringing emotion to product reviews.
By Dan Alaimo • May 21, 2018 -
Opinion
How digital natives are making mobile the new prime time
With their preference for mobile and always-on mentality, Gen Z is changing the game. Possible Mobile's Jeff Hasen weighs in on where that leaves marketers.
By Jeff Hasen • May 21, 2018 -
Bank of America launches AI-powered financial assistant
"Erica" can help customers pay bills, lock or unlock debit cards and transfer money between accounts with voice commands, text or screen gestures.
By Robert Williams • May 21, 2018 -
Study: Mobile devices enhance TV ad effectiveness
Viewers are 75% more likely to follow up on a TV ad if they have a device in hand, a new MediaCom study found.
By Robert Williams • May 21, 2018 -
Patrón's Alexa skill generates 6K sessions each month
The majority of people who interacted with the voice feature that serves up cocktail recipes were repeat users.
By Robert Williams • May 21, 2018 -
Facebook tests influencer search engine for marketers
Creators can set up a portfolio with their audience size, metrics and samples of branded content.
By Erica Sweeney • May 21, 2018 -
Sprint extends Evelyn the robot storyline with TV campaign, social video series
The telecom is bringing back a fictional AI character first introduced during a successful Super Bowl push this year.
By Erica Sweeney • May 21, 2018 -
P&G's role as top personal care marketer in digital under pressure, study finds
Newer brands like Hello Products are capturing more of the search market because they build their digital presence around ingredients-focused content.
By Erica Sweeney • May 21, 2018 -
Study: Lyft picks up more younger customers than Uber
According to the report, about 78% of people who downloaded Lyft in the past six months are under 34.
By Robert Williams • May 18, 2018 -
P&G boosts market share by leveraging mobile subscriber data
Despite a hard-to-reach, developing market in Indonesia, the packaged-goods giant's campaign for a new Pantene shampoo found success with targeted mobile ads.
By Robert Williams • May 18, 2018 -
Facebook Stories to test ads as user count tops 150M
The full-screen ads will be 5- to 15-second videos that users can skip.
By Robert Williams • May 18, 2018 -
Study: Amazon's Q1 smart speaker market share plummets
While the e-commerce giant's Q1 market share dropped to 43.6% from 81.8% year-over-year, Google's jumped to 26.5% from 12.4%.
By Erica Sweeney • May 18, 2018 -
M.Gemi drives sales, social following with Instagram Live shoe drops
The luxury brand has modernized the release of new products with weekly videos hosted by the influencer Kayleigh Harrington.
By Robert Williams • May 18, 2018 -
Taco Bell brings back 'steal a game' free taco promo for NBA Finals
This season's giveaway might feel stale given more innovative approaches taken by the fast-food chain around similar recent promotions.
By Erica Sweeney • May 18, 2018
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