Mobile: Page 186
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Advertisers slow to spend on Instagram Stories, study says
Marketers put only 16% of their budgets allocated for the image-sharing app into Stories.
By Robert Williams • May 30, 2018 -
Google shows off Home features with interactive mini golf experience
Visitors can RSVP online, and those who attend receive a pair of golf socks and can enter for a chance to win smart home products.
By Erica Sweeney • May 30, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Nestlé teams with WWE to urge fans to #ChooseWater
The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated.
By Erica Sweeney • May 30, 2018 -
Report: iPhone update will let users unlock house, car doors
Apple is positioning its smartphone as a multi-function tool by adding additional NFC features beyond contactless payments.
By Robert Williams • May 29, 2018 -
Opinion
3 strategies to solidify your brand in the age of voice commerce
The growth momentum behind Amazon-led voice commerce isn't slowing down, so brands must do everything in their power today to build a foundation of loyal customers for tomorrow, writes Persado's Aaron Masih.
By Aaron Masih • May 29, 2018 -
Google tests in-app ads for Feed
The search giant is experimenting with ad cards that appear amid pushed content in its mobile apps.
By Robert Williams • May 29, 2018 -
ESPN Brazil, Samsung team up for animoji sportscast
Two anchors were transformed into emojis for the show that's so far spurred more social media buzz than NBA playoffs and FIFA World Cup games.
By Robert Williams • May 29, 2018 -
Juice Beauty boosts mobile conversions 2.7x with AI
Qubit helped the brand deliver more personalized experiences and increase revenue per visitor by 41%.
By Robert Williams • May 29, 2018 -
Chipotle's new drive-thru lanes are for online pickup only
Additions to some locations signal the brand's growing focus on digital and mobile ordering, which has jumped considerably over the past year.
By Erica Sweeney • May 29, 2018 -
Ford tries to bridge gap between drivers and cyclists through VR
An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.
By Erica Sweeney • May 29, 2018 -
AmEx pilots blockchain-based loyalty rewards with Boxed
The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test.
By Erica Sweeney • May 29, 2018 -
Yelp uses AI to complement consumer-curated content in 'Collections'
As Facebook and Google begin offering more localized content, the publisher of crowd-sourced reviews looks to machine learning for more personalized recommendations.
By Robert Williams • May 25, 2018 -
Regal's 'Avengers' AR activation saw 2M users on opening weekend
The theater chain's mobile app let moviegoers unlock exclusive content by scanning the new Moviebill magazine.
By Robert Williams • May 25, 2018 -
Vevo cuts mobile apps to focus on YouTube
The syndication service is abandoning plans to build its own music video platform.
By Robert Williams • May 25, 2018 -
Getty Images
Amazon puts live mobile tracking feature on the map
Map Tracking lets customers check the location of their package at any time and view an estimate of when a delivery will be made.
By Dan O'Shea • May 25, 2018 -
PayPal deepens partnership with Google
Users who authorize a payment in one Google platform won't need to log in again to make future transactions across the entire ecosystem, including YouTube and Gmail.
By Robert Williams • May 25, 2018 -
Urban Outfitters launches third-party marketplace, tests self-checkout
The retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps, during a call with analysts.
By Erica Sweeney • May 25, 2018 -
Pabst Blue Ribbon documents how diverse millennials are living the American Dream
The brewer partnered with Vice on two documentaries and a series of character portraits that will run around the Memorial Day and Fourth of July holidays.
By Erica Sweeney • May 25, 2018 -
Column
Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
An app tailor-made for Memorial Day road-trippers, along with innovative print and mobile promotions, make our editors' picks ahead of the long weekend.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 25, 2018 -
Hyundai
Hyundai, Xevo partner on in-vehicle payments
Drivers can soon find and pay for coffee, gas and parking using their car's infotainment system.
By Robert Williams • May 24, 2018 -
Report: Beauty brands target Gen Z with Instagram GIFs
Benefit Cosmetics, MAC, Essie and Mecca Max are among the beauty brands with GIFs in Instagram's library.
By Robert Williams • May 24, 2018 -
Facebook adds referrals for home services professionals
Handy, HomeAdvisor and Porch partnered with the social platform to show suggestions for vetted cleaners, plumbers and contractors.
By Robert Williams • May 24, 2018 -
Disney-Pixar brings 'Incredibles' AR emojis to Samsung phones
Interactive emojis transform users into characters from the sequel and aim to drive excitement ahead of the film's June 15 premiere.
By Robert Williams • May 24, 2018 -
Absolut displays traveler selfies at 2 airports to promote 'World' vodka
People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals.
By Erica Sweeney • May 24, 2018 -
KFC gives away Col. Sanders floaties via Snapchat for Memorial Day
The brand released an AR lens that lets users enter for a chance to win some of the seasonal gear, which isn't available for sale.
By Erica Sweeney • May 24, 2018
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