Mobile: Page 188
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Meeker: Data-driven online experiences create a 'privacy paradox'
The closely-watched annual trends report points to a slowdown in smartphone shipments but continued growth in digital media consumption, with mobile driving the gains.
By Erica Sweeney • May 31, 2018 -
Report: Snapchat preps first developer platform
Snapkit would bring login and camera features to other apps, marking a shift away from Snapchat's past strategy.
By Robert Williams • May 31, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Google adds programmatic audio buys to DoubleClick
The update comes as music streaming services like Spotify are expected to grow their user bases to 1.2 billion, collectively, this year.
By Erica Sweeney • May 31, 2018 -
Burger King cuts holes in Whoppers to celebrate National Donut Day
The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering.
By Erica Sweeney • May 31, 2018 -
Asics, Disney encourage families to get moving with 'Incredibles 2' workout videos
Each video will feature the apparel company's brand ambassadors, the FrontRunners, who will also lead live workout sessions in stores.
By Erica Sweeney • May 31, 2018 -
Macy's moves $400M media account to Publicis Groupe
The change is in line with the retailer's efforts to explore new digital initiatives.
By Erica Sweeney • May 30, 2018 -
Domino's calls on fans for hotspot delivery suggestions
A new TV campaign features a company ambassador kicking off the different hotspots with a ribbon-cutting.
By Robert Williams • May 30, 2018 -
Study: 82% of marketers plan to boost use of location data
More than half of marketers want to see how offline and online promotions work together, 451 Research and Cuebiq found.
By Robert Williams • May 30, 2018 -
P&G sponsors Pandora's new premium family plan
The partnership sweetens the deal for music fans, while strengthening the company's association with family-friendly products.
By Robert Williams • May 30, 2018 -
Advertisers slow to spend on Instagram Stories, study says
Marketers put only 16% of their budgets allocated for the image-sharing app into Stories.
By Robert Williams • May 30, 2018 -
Google shows off Home features with interactive mini golf experience
Visitors can RSVP online, and those who attend receive a pair of golf socks and can enter for a chance to win smart home products.
By Erica Sweeney • May 30, 2018 -
Nestlé teams with WWE to urge fans to #ChooseWater
The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated.
By Erica Sweeney • May 30, 2018 -
Report: iPhone update will let users unlock house, car doors
Apple is positioning its smartphone as a multi-function tool by adding additional NFC features beyond contactless payments.
By Robert Williams • May 29, 2018 -
Opinion
3 strategies to solidify your brand in the age of voice commerce
The growth momentum behind Amazon-led voice commerce isn't slowing down, so brands must do everything in their power today to build a foundation of loyal customers for tomorrow, writes Persado's Aaron Masih.
By Aaron Masih • May 29, 2018 -
Google tests in-app ads for Feed
The search giant is experimenting with ad cards that appear amid pushed content in its mobile apps.
By Robert Williams • May 29, 2018 -
ESPN Brazil, Samsung team up for animoji sportscast
Two anchors were transformed into emojis for the show that's so far spurred more social media buzz than NBA playoffs and FIFA World Cup games.
By Robert Williams • May 29, 2018 -
Juice Beauty boosts mobile conversions 2.7x with AI
Qubit helped the brand deliver more personalized experiences and increase revenue per visitor by 41%.
By Robert Williams • May 29, 2018 -
Chipotle's new drive-thru lanes are for online pickup only
Additions to some locations signal the brand's growing focus on digital and mobile ordering, which has jumped considerably over the past year.
By Erica Sweeney • May 29, 2018 -
Ford tries to bridge gap between drivers and cyclists through VR
An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.
By Erica Sweeney • May 29, 2018 -
AmEx pilots blockchain-based loyalty rewards with Boxed
The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test.
By Erica Sweeney • May 29, 2018 -
Yelp uses AI to complement consumer-curated content in 'Collections'
As Facebook and Google begin offering more localized content, the publisher of crowd-sourced reviews looks to machine learning for more personalized recommendations.
By Robert Williams • May 25, 2018 -
Regal's 'Avengers' AR activation saw 2M users on opening weekend
The theater chain's mobile app let moviegoers unlock exclusive content by scanning the new Moviebill magazine.
By Robert Williams • May 25, 2018 -
Vevo cuts mobile apps to focus on YouTube
The syndication service is abandoning plans to build its own music video platform.
By Robert Williams • May 25, 2018 -
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Amazon puts live mobile tracking feature on the map
Map Tracking lets customers check the location of their package at any time and view an estimate of when a delivery will be made.
By Dan O'Shea • May 25, 2018 -
PayPal deepens partnership with Google
Users who authorize a payment in one Google platform won't need to log in again to make future transactions across the entire ecosystem, including YouTube and Gmail.
By Robert Williams • May 25, 2018
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