Mobile: Page 185
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John Legend shares his personal diaper-changing jingle for Pampers' Father's Day campaign
The effort features the Grammy Award winner singing the tune to his daughter Luna, with other dads filling in some of the lyrics.
By Erica Sweeney • June 15, 2018 -
Column
Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 15, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Report: Microsoft creating cashierless tech to battle Amazon Go
Microsoft could be emerging as a fierce player in the checkout technology market, according to Reuters.
By Dan O'Shea • June 14, 2018 -
Twitter focuses on news in latest app redesign
Revamped user timelines will show more personalized content, along with notifications for live events like the World Cup.
By Robert Williams • June 14, 2018 -
Cargo partners with Snapchat, SnackNation for LA rollout
Ride-hailing passengers can browse and order products by scanning a Snapcode on the in-car box.
By Robert Williams • June 14, 2018 -
ESPN trolled iPhone users during NBA Finals
The sports network used AirDrop to send individualized messages to bystanders in five NYC locations.
By Robert Williams • June 14, 2018 -
EMarketer: Zelle to become most-used P2P payment app
The platform is predicted to overtake PayPal's Venmo and Square Cash this year for person-to-person payments.
By Robert Williams • June 14, 2018 -
Opinion
Why voice isn't poised to take over the marketing world — yet
Drum Agency's David Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG.
By David Randolph • June 14, 2018 -
Facebook will require advertisers to reveal data-brokers' role in ad targeting
The social network is also instituting a new process for how the names of potential consumers supplied by data brokers will be handled.
By Erica Sweeney • June 14, 2018 -
64% of live streamers have engaged with ads, IAB finds
With the FIFA World Cup expected to be widely live streamed, the report points to the opportunity for brands to engage sporting fans in new ways.
By Erica Sweeney • June 14, 2018 -
Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs
Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction.
By Erica Sweeney • June 13, 2018 -
Facebook cracks down on sellers of junky products
Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.
By Robert Williams • June 13, 2018 -
Google adds tools for brick-and-mortar retailers to entice online shoppers
"See What's In Store" lets customers view a store's inventory in search results and Google Maps before making a visit.
By Robert Williams • June 13, 2018 -
Apple aims to stop contact data sharing among apps
The tech giant changed its App Store rules to restrict how developers use information about friends and contacts of iPhone owners.
By Robert Williams • June 13, 2018 -
Las Vegas mall gets a sassy AI chatbot
Jules hopes to connect with younger shoppers at the Miracle Mile Shops in Las Vegas through Facebook Messenger.
By Dan Alaimo • June 13, 2018 -
Amazon dominates Father's Day digital advertising with 6B impressions, analysis finds
Desktop display ads were the most popular format, used by 73% of brands included in the analysis, while mobile display ads accounted for just 24%.
By Erica Sweeney • June 13, 2018 -
Bud Light, Dunkin' are first to sponsor Snapchat's AR games
Branded Snappable games show the company's continued focus on AR to engage users more immersively.
By Robert Williams • June 13, 2018 -
3 AM and Wild Card
Q&ABBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.
By Peter Adams • June 13, 2018 -
Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative.
By Erica Sweeney • June 13, 2018 -
Ford expands self-driving delivery tests with Postmates in Miami
Consumers can place orders with more than 70 local participating businesses, with food delivered via a special vehicle equipped with a transit locker system.
By Erica Sweeney • June 13, 2018 -
At Houzz, mobile augmented reality is fueling sales
More than 2 million shoppers have used the "View in My Room" feature since it launched last fall, Houzz co-founder Alon Cohen told IRCE attendees.
By Dan O'Shea • June 12, 2018 -
DC superhero Lens contest on Snapchat will send winner to Comic-Con
This is Snapchat's first Lens challenge with a major brand tie-in.
By Robert Williams • June 12, 2018 -
Apple bans mining of cryptocurrencies
While interest in cryptocurrency remains high, there are a few stumbling blocks that need to be overcome for wider acceptance from marketers.
By Robert Williams • June 12, 2018 -
IAB: Podcast ad revenue grew 86% in 2017 to hit $314M
Marketers are taking advantage of the channel's ability to reach already engaged consumers anywhere, on practically any device.
By Erica Sweeney • June 12, 2018 -
First-ever Covergirl store planned for Times Square
The first store dedicated to the mass market beauty brand will open this fall in New York City.
By Daphne Howland • June 12, 2018
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