Adidas assembles team of 56 sports 'creators' for World Cup push

Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same. 

By Erica Sweeney • June 5, 2018

Report: Apple mulls app network with Snap, Pinterest to grow ad business

The tech giant met with app makers about a network for distributing digital ads and sharing revenue.

By Robert Williams • June 4, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa

Most U.S. consumers (70%) haven't used a voice-enabled digital assistant to find product information or make a purchase.

By Robert Williams • June 4, 2018

AR, VR spending could hit $27B in 2018

While that prediction spans several industries, retail is among the top drivers of the technology's adoption, according to the International Data Corporation.

By Dan O'Shea • June 4, 2018

Apple reportedly to announce phone-to-phone AR at WWDC

The iPhone maker designed a two-user system that holds image data on phones to allay privacy concerns and plans to debut the tech at its developer conference this week.

By Robert Williams • June 4, 2018

Memorial Day didn't deliver on email marketing performance, analysis finds

Clicks and open rates were lower than for previous Mondays, and emails put a strong emphasis on sales around the holiday. 

By Erica Sweeney • June 4, 2018

Study: Many publishers' EU sites are faster and ad-free under GDPR

When ads do appear on E.U. versions of publishers' sites, Google DoubleClick is being used to serve them. 

By Erica Sweeney • June 4, 2018

Tic Tac celebrates 50 years with house tour featuring flavor mixing, GIF booth

The activation urges visitors to shake their packs of Tic Tacs and share the image on social media for a chance to win tickets to the music festival Elrow. 

By Erica Sweeney • June 4, 2018

Adidas, AmEx, P&G test Pinterest's wide-format video ads

Video is a quickly growing portion of the platform's strategy as it competes against the likes of Facebook and Google.

By Robert Williams • June 1, 2018

Report: Digital ad marketplace for publishers gains steam with new members

Rolling Stone, New York Media and PopSugar have joined Vox's Concert, which can now sell ads across 122 million unique site visitors in an attempt to compete with Facebook and Google.

By Erica Sweeney • June 1, 2018

Apple reportedly set to unveil ARKit 2.0

The tech giant is lining up a new round of announcements for developers next week, and AR could be at center stage.

By Dan O'Shea • June 1, 2018

AMC Networks announces TV-activated mobile ads

Inaudible sounds from the TV trigger viewers' smartphones to send customized offers like coupons or rewards points.

By Robert Williams • June 1, 2018

Amazon delivers giant 'Jurassic World' box in cross-channel marketing stunt

Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout.

By Chantal Tode , Erica Sweeney • June 1, 2018

Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles

Marketers jump into summer early with cross-platform mobile experiences, a Twitter service targeted at millennials and a goofy Father's Day gag gift. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 1, 2018

Rachael Ray's Nutrish sees $1.1M sales lift after retargeting campaign

The pet food brand saw sales gains after serving mobile video ads to second-screeners and cord-cutters.

By Chris Kelly • May 31, 2018

How AR is poised to transform event marketing

Because of their sensory, experiential focus, events are the perfect proving ground for the immersive tech, writes Helios Interactive's Michael Schaiman.

By Michael Schaiman • May 31, 2018

Study: Apple App Store spending doubles to $42.5B

In-app subscription payments are flourishing, with Netflix, Pandora, Spotify and HBO leading the way. 

By Robert Williams • May 31, 2018

Walmart is a supply drop in new 'Jurassic World' AR game

Players can collect in-game rewards by visiting participating stores or AMC Theatres and posting a photo with the hashtag #JWUnleashed.

By Robert Williams • May 31, 2018

Meeker: Data-driven online experiences create a 'privacy paradox'

The closely-watched annual trends report points to a slowdown in smartphone shipments but continued growth in digital media consumption, with mobile driving the gains. 

By Erica Sweeney • May 31, 2018

Report: Snapchat preps first developer platform

Snapkit would bring login and camera features to other apps, marking a shift away from Snapchat's past strategy.

By Robert Williams • May 31, 2018

Google adds programmatic audio buys to DoubleClick

The update comes as music streaming services like Spotify are expected to grow their user bases to 1.2 billion, collectively, this year.

By Erica Sweeney • May 31, 2018

Burger King cuts holes in Whoppers to celebrate National Donut Day

The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering. 

By Erica Sweeney • May 31, 2018

Asics, Disney encourage families to get moving with 'Incredibles 2' workout videos

Each video will feature the apparel company's brand ambassadors, the FrontRunners, who will also lead live workout sessions in stores.

By Erica Sweeney • May 31, 2018

Macy's moves $400M media account to Publicis Groupe

The change is in line with the retailer's efforts to explore new digital initiatives.

By Erica Sweeney • May 30, 2018

Domino's calls on fans for hotspot delivery suggestions

A new TV campaign features a company ambassador kicking off the different hotspots with a ribbon-cutting.

By Robert Williams • May 30, 2018