Mobile: Page 184
-
Yelp uses AI to complement consumer-curated content in 'Collections'
As Facebook and Google begin offering more localized content, the publisher of crowd-sourced reviews looks to machine learning for more personalized recommendations.
By Robert Williams • May 25, 2018 -
Regal's 'Avengers' AR activation saw 2M users on opening weekend
The theater chain's mobile app let moviegoers unlock exclusive content by scanning the new Moviebill magazine.
By Robert Williams • May 25, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Vevo cuts mobile apps to focus on YouTube
The syndication service is abandoning plans to build its own music video platform.
By Robert Williams • May 25, 2018 -
Getty Images
Amazon puts live mobile tracking feature on the map
Map Tracking lets customers check the location of their package at any time and view an estimate of when a delivery will be made.
By Dan O'Shea • May 25, 2018 -
PayPal deepens partnership with Google
Users who authorize a payment in one Google platform won't need to log in again to make future transactions across the entire ecosystem, including YouTube and Gmail.
By Robert Williams • May 25, 2018 -
Urban Outfitters launches third-party marketplace, tests self-checkout
The retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps, during a call with analysts.
By Erica Sweeney • May 25, 2018 -
Pabst Blue Ribbon documents how diverse millennials are living the American Dream
The brewer partnered with Vice on two documentaries and a series of character portraits that will run around the Memorial Day and Fourth of July holidays.
By Erica Sweeney • May 25, 2018 -
Column
Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
An app tailor-made for Memorial Day road-trippers, along with innovative print and mobile promotions, make our editors' picks ahead of the long weekend.
By Peter Adams , Chantal Tode , Natalie Koltun • May 25, 2018 -
Hyundai
Hyundai, Xevo partner on in-vehicle payments
Drivers can soon find and pay for coffee, gas and parking using their car's infotainment system.
By Robert Williams • May 24, 2018 -
Report: Beauty brands target Gen Z with Instagram GIFs
Benefit Cosmetics, MAC, Essie and Mecca Max are among the beauty brands with GIFs in Instagram's library.
By Robert Williams • May 24, 2018 -
Facebook adds referrals for home services professionals
Handy, HomeAdvisor and Porch partnered with the social platform to show suggestions for vetted cleaners, plumbers and contractors.
By Robert Williams • May 24, 2018 -
Disney-Pixar brings 'Incredibles' AR emojis to Samsung phones
Interactive emojis transform users into characters from the sequel and aim to drive excitement ahead of the film's June 15 premiere.
By Robert Williams • May 24, 2018 -
Absolut displays traveler selfies at 2 airports to promote 'World' vodka
People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals.
By Erica Sweeney • May 24, 2018 -
KFC gives away Col. Sanders floaties via Snapchat for Memorial Day
The brand released an AR lens that lets users enter for a chance to win some of the seasonal gear, which isn't available for sale.
By Erica Sweeney • May 24, 2018 -
72% of consumers prefer brand videos to text marketing
Shoppable video is a fast-growing mobile channel that can be a powerful tool for brand marketers, according to Coresight Research.
By Dan Alaimo • May 23, 2018 -
Clorox
Clorox unveils mobile video ad that breaks the fourth wall
The format lets the brand broaden its storytelling abilities for mobile by having two videos interact.
By Chantal Tode , Robert Williams • May 23, 2018 -
Flickr
Caesars Entertainment sees 24% engagement lift for email using AI
The casino operator is betting on technology to create personalized emails with "emotionally targeted" language to drive conversions.
By Erica Sweeney • May 23, 2018 -
Paramount Network/NowThis
Paramount Network, NowThis revise Wikipedia pages to spotlight gender imbalance
The publisher will share branded video around an edit-a-thon, which was inspired by the fact that just 16% of the online encyclopedia's editors are women.
By Erica Sweeney • May 23, 2018 -
Fox takes over Snapchat ad sales for Vertical Networks
The deal with Boost Mobile shows how broadcasters could pitch brands on buying ad space across TV networks and social platforms to get in front of more viewers.
By Robert Williams • May 22, 2018 -
Coca-Cola
Coca-Cola upgrades Freestyle dispenser with Bluetooth, mobile app requests
Customers can customize and request their beverage via a mobile app without scanning a QR code or interacting with the dispenser's screen.
By Robert Williams • May 22, 2018 -
Study: AR's potential for retailers lies in driving efficiencies, not sales
The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.
By Robert Williams • May 22, 2018 -
Nike
Nike sells out of Facebook sneaker drop in less than an hour
This is the athletic retailer's second social commerce success in three months, after selling out of Air Jordans on Snapchat in just 23 minutes in February.
By Cara Salpini • May 22, 2018 -
IPG consolidates 2 agencies under refreshed Reprise brand
The unified shop's capabilities will span digital channels, content creation, product and web development, e-tail and commerce.
By Erica Sweeney • May 22, 2018 -
Cody Boteler/Marketing Dive
Deep DiveWill location-based marketing change in the era of GDPR?
Despite some disruption and confusion thanks, in part, to GDPR's arrival, the benefits could outweigh the negatives for marketers.
By Dianna Christe • May 22, 2018 -
Pepsi shows off loyalty swag with country music star Dierks Bentley
A new TV spot features the artist and summer-themed merchandise available via the revived Pepsi Stuff, including JBL speakers, floating coolers and more.
By Erica Sweeney • May 22, 2018
Previous
