Why voice isn't poised to take over the marketing world — yet

Drum Agency's David Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG. 

By David Randolph • June 14, 2018

Facebook will require advertisers to reveal data-brokers' role in ad targeting

The social network is also instituting a new process for how the names of potential consumers supplied by data brokers will be handled.

By Erica Sweeney • June 14, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

64% of live streamers have engaged with ads, IAB finds

With the FIFA World Cup expected to be widely live streamed, the report points to the opportunity for brands to engage sporting fans in new ways. 

By Erica Sweeney • June 14, 2018

Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs

Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction.

By Erica Sweeney • June 13, 2018

Facebook cracks down on sellers of junky products

Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.

By Robert Williams • June 13, 2018

Google adds tools for brick-and-mortar retailers to entice online shoppers

"See What's In Store" lets customers view a store's inventory in search results and Google Maps before making a visit.

By Robert Williams • June 13, 2018

Apple aims to stop contact data sharing among apps

The tech giant changed its App Store rules to restrict how developers use information about friends and contacts of iPhone owners.

By Robert Williams • June 13, 2018

Las Vegas mall gets a sassy AI chatbot

Jules hopes to connect with younger shoppers at the Miracle Mile Shops in Las Vegas through Facebook Messenger.

By Dan Alaimo • June 13, 2018

Amazon dominates Father's Day digital advertising with 6B impressions, analysis finds

Desktop display ads were the most popular format, used by 73% of brands included in the analysis, while mobile display ads accounted for just 24%.

By Erica Sweeney • June 13, 2018

Bud Light, Dunkin' are first to sponsor Snapchat's AR games

Branded Snappable games show the company's continued focus on AR to engage users more immersively. 

By Robert Williams • June 13, 2018

BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing

In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.

By Peter Adams • June 13, 2018

Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up

Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative. 

By Erica Sweeney • June 13, 2018

Ford expands self-driving delivery tests with Postmates in Miami

Consumers can place orders with more than 70 local participating businesses, with food delivered via a special vehicle equipped with a transit locker system. 

By Erica Sweeney • June 13, 2018

At Houzz, mobile augmented reality is fueling sales

More than 2 million shoppers have used the "View in My Room" feature since it launched last fall, Houzz co-founder Alon Cohen told IRCE attendees.

By Dan O'Shea • June 12, 2018

DC superhero Lens contest on Snapchat will send winner to Comic-Con

This is Snapchat's first Lens challenge with a major brand tie-in.

By Robert Williams • June 12, 2018

Apple bans mining of cryptocurrencies

While interest in cryptocurrency remains high, there are a few stumbling blocks that need to be overcome for wider acceptance from marketers.

By Robert Williams • June 12, 2018

IAB: Podcast ad revenue grew 86% in 2017 to hit $314M

Marketers are taking advantage of the channel's ability to reach already engaged consumers anywhere, on practically any device. 

By Erica Sweeney • June 12, 2018

First-ever Covergirl store planned for Times Square

The first store dedicated to the mass market beauty brand will open this fall in New York City.

By Daphne Howland • June 12, 2018

Is limiting the unlimited the way to serve the mobile appetite?

New tools by Google and Apple will soon let users control their screen time, but will also impact marketing campaigns, writes Possible Mobile's Jeff Hasen.

By Jeff Hasen • June 12, 2018

Hyundai readies social scavenger hunt for 'Ant-Man' sequel

The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.

By Robert Williams • June 12, 2018

Report: Snapchat ad prices plummet

The image-sharing app has the lowest prices for ad placements among social media platforms.

By Robert Williams • June 12, 2018

Kraft chisels personalized cheese sculptures that look like dad for Father's Day

The brand is auctioning off five of the sharp cheddar-based busts on eBay as a last-minute gift idea, with proceeds going to Feeding America. 

By Erica Sweeney • June 12, 2018

Facebook launches gaming video platform to battle Twitch

Fb.gg serves as a hub of games streaming on the social giant and lets users subscribe to esports celebrities' channels.

By Robert Williams • June 11, 2018

Macy's recruits employees as brand ambassadors

The department store hopes transforming its employees into social media influencers will drive both brand connection and sales. 

By Robert Williams • June 11, 2018

Rakuten acquires mobile pickup platform Curbside

The deal comes at a time when mobile ordering and pickup are becoming more popular, making the space competitive.

By Robert Williams • June 11, 2018