Mobile: Page 183
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Column
Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
Marketers jump into summer early with cross-platform mobile experiences, a Twitter service targeted at millennials and a goofy Father's Day gag gift.
By Peter Adams , Natalie Koltun , Chris Kelly • June 1, 2018 -
Nutrish/Tremor Video DSP
Rachael Ray's Nutrish sees $1.1M sales lift after retargeting campaign
The pet food brand saw sales gains after serving mobile video ads to second-screeners and cord-cutters.
By Chris Kelly • May 31, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Opinion
How AR is poised to transform event marketing
Because of their sensory, experiential focus, events are the perfect proving ground for the immersive tech, writes Helios Interactive's Michael Schaiman.
By Michael Schaiman • May 31, 2018 -
Study: Apple App Store spending doubles to $42.5B
In-app subscription payments are flourishing, with Netflix, Pandora, Spotify and HBO leading the way.
By Robert Williams • May 31, 2018 -
Walmart is a supply drop in new 'Jurassic World' AR game
Players can collect in-game rewards by visiting participating stores or AMC Theatres and posting a photo with the hashtag #JWUnleashed.
By Robert Williams • May 31, 2018 -
Meeker: Data-driven online experiences create a 'privacy paradox'
The closely-watched annual trends report points to a slowdown in smartphone shipments but continued growth in digital media consumption, with mobile driving the gains.
By Erica Sweeney • May 31, 2018 -
Report: Snapchat preps first developer platform
Snapkit would bring login and camera features to other apps, marking a shift away from Snapchat's past strategy.
By Robert Williams • May 31, 2018 -
Google adds programmatic audio buys to DoubleClick
The update comes as music streaming services like Spotify are expected to grow their user bases to 1.2 billion, collectively, this year.
By Erica Sweeney • May 31, 2018 -
Burger King cuts holes in Whoppers to celebrate National Donut Day
The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering.
By Erica Sweeney • May 31, 2018 -
Asics, Disney encourage families to get moving with 'Incredibles 2' workout videos
Each video will feature the apparel company's brand ambassadors, the FrontRunners, who will also lead live workout sessions in stores.
By Erica Sweeney • May 31, 2018 -
Macy's moves $400M media account to Publicis Groupe
The change is in line with the retailer's efforts to explore new digital initiatives.
By Erica Sweeney • May 30, 2018 -
Domino's calls on fans for hotspot delivery suggestions
A new TV campaign features a company ambassador kicking off the different hotspots with a ribbon-cutting.
By Robert Williams • May 30, 2018 -
Study: 82% of marketers plan to boost use of location data
More than half of marketers want to see how offline and online promotions work together, 451 Research and Cuebiq found.
By Robert Williams • May 30, 2018 -
P&G sponsors Pandora's new premium family plan
The partnership sweetens the deal for music fans, while strengthening the company's association with family-friendly products.
By Robert Williams • May 30, 2018 -
Advertisers slow to spend on Instagram Stories, study says
Marketers put only 16% of their budgets allocated for the image-sharing app into Stories.
By Robert Williams • May 30, 2018 -
Google shows off Home features with interactive mini golf experience
Visitors can RSVP online, and those who attend receive a pair of golf socks and can enter for a chance to win smart home products.
By Erica Sweeney • May 30, 2018 -
Nestlé teams with WWE to urge fans to #ChooseWater
The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated.
By Erica Sweeney • May 30, 2018 -
Report: iPhone update will let users unlock house, car doors
Apple is positioning its smartphone as a multi-function tool by adding additional NFC features beyond contactless payments.
By Robert Williams • May 29, 2018 -
Opinion
3 strategies to solidify your brand in the age of voice commerce
The growth momentum behind Amazon-led voice commerce isn't slowing down, so brands must do everything in their power today to build a foundation of loyal customers for tomorrow, writes Persado's Aaron Masih.
By Aaron Masih • May 29, 2018 -
Google tests in-app ads for Feed
The search giant is experimenting with ad cards that appear amid pushed content in its mobile apps.
By Robert Williams • May 29, 2018 -
ESPN Brazil, Samsung team up for animoji sportscast
Two anchors were transformed into emojis for the show that's so far spurred more social media buzz than NBA playoffs and FIFA World Cup games.
By Robert Williams • May 29, 2018 -
Juice Beauty boosts mobile conversions 2.7x with AI
Qubit helped the brand deliver more personalized experiences and increase revenue per visitor by 41%.
By Robert Williams • May 29, 2018 -
Chipotle's new drive-thru lanes are for online pickup only
Additions to some locations signal the brand's growing focus on digital and mobile ordering, which has jumped considerably over the past year.
By Erica Sweeney • May 29, 2018 -
Ford tries to bridge gap between drivers and cyclists through VR
An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.
By Erica Sweeney • May 29, 2018 -
AmEx pilots blockchain-based loyalty rewards with Boxed
The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test.
By Erica Sweeney • May 29, 2018
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