Mobile: Page 182
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Study: Mobile ads to exceed 30% market share in 2020
While mobile ad spending is estimated to overtake broadcast TV in 2021, TV still spurs greater ad recall among viewers.
By Robert Williams • June 19, 2018 -
Kellogg
Kellogg fights extinction with exclusive 'Jurassic World: Fallen Kingdom' content
The company hopes to reinvigorate sales with exclusive footage on special-edition boxes and in-store promotions.
By Jessi Devenyns • June 19, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Oscar Mayer deploys jetpack-powered 'Super Hotdogger' to deliver fresh dogs
The brand's orange jumpsuit-wearing spin on the super hero made his first flight in New York City on June 18.
By Erica Sweeney • June 19, 2018 -
Burger King's 5-step plan for hacking pop culture
At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture.
By Chantal Tode • June 18, 2018 -
Nestlé Pakistan's mobile web campaign features 3D imagery
The company promoted Pure Life water's new bottle design with a strategy that didn't strain low-bandwidth networks in the country.
By Robert Williams • June 18, 2018 -
Study: Only 8% of consumers are 'very satisfied' with promotional emails
Research shows that nearly 70% of marketers use email marketing, but often miss the mark in message delivery.
By Erica Sweeney • June 18, 2018 -
DC United brings virtual currency to new Audi Field app
Attendees can earn Fan Allocation Money to trade for upgrades and experiences at the soccer stadium.
By Robert Williams • June 18, 2018 -
Volvo, HP test LinkedIn's new carousel ads
Years after Facebook and Twitter added the format, the professional network now lets users swipe to view up to 10 images from a brand.
By Robert Williams • June 18, 2018 -
BarkBox
BarkBox shifts ad spend from Facebook to traditional channels
The direct-to-consumer brand, which previously put roughly 75% of its ad budget toward the social network, slashed that figure to 25% in April.
By Erica Sweeney • June 18, 2018 -
McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless'
The effort includes integrations with MTV's "Wild 'N Out," Comedy Central's "The Daily Show" and custom content in the lead-up to the BET Awards.
By Erica Sweeney • June 18, 2018 -
Opinion
Maybelline's marketing gets consumers' lips to do the talking
Engagement Labs' Brad Fay lays out three lessons marketers can learn from the beauty brand that's increased its share of conversations both online and off.
By Brad Fay • June 18, 2018 -
Lululemon notches 38% open rate by optimizing emails for mobile
Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.
By Chris Kelly • June 18, 2018 -
Survey: Fewer online merchants accept payments from Apple, Google
Retailers ramped up support for PayPal and Amex Express Checkout as ease of use and fraud detection were top challenges.
By Robert Williams • June 15, 2018 -
Study: Facebook use for news drops 20 percentage points among younger audiences
WhatsApp, which is owned by Facebook, beats out Twitter in many countries when it comes to importance for news.
By Erica Sweeney • June 15, 2018 -
Pandora, Postmates and Tinder test Snap's new developer kit
As rumored in May, Snapchat is opening its platform to third-party apps and promising stronger privacy protections.
By Robert Williams • June 15, 2018 -
Bank of America's AI-powered assistant hits 1M users in first 2 months
More features will be added this week for greater personalization and mobile functionality.
By Robert Williams • June 15, 2018 -
Google gives users more control over ad experience
One new feature, called "Why this ad?," will appear next to ads and offer information about why a user is seeing that particular piece of content.
By Erica Sweeney • June 15, 2018 -
Universal, Telemundo partner on Facebook Messenger soccer game
Goal! was launched alongside Telemundo's coverage of the 2018 FIFA World Cup in Russia.
By Robert Williams • June 15, 2018 -
John Legend shares his personal diaper-changing jingle for Pampers' Father's Day campaign
The effort features the Grammy Award winner singing the tune to his daughter Luna, with other dads filling in some of the lyrics.
By Erica Sweeney • June 15, 2018 -
Column
Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 15, 2018 -
Report: Microsoft creating cashierless tech to battle Amazon Go
Microsoft could be emerging as a fierce player in the checkout technology market, according to Reuters.
By Dan O'Shea • June 14, 2018 -
Twitter focuses on news in latest app redesign
Revamped user timelines will show more personalized content, along with notifications for live events like the World Cup.
By Robert Williams • June 14, 2018 -
Cargo partners with Snapchat, SnackNation for LA rollout
Ride-hailing passengers can browse and order products by scanning a Snapcode on the in-car box.
By Robert Williams • June 14, 2018 -
ESPN trolled iPhone users during NBA Finals
The sports network used AirDrop to send individualized messages to bystanders in five NYC locations.
By Robert Williams • June 14, 2018 -
EMarketer: Zelle to become most-used P2P payment app
The platform is predicted to overtake PayPal's Venmo and Square Cash this year for person-to-person payments.
By Robert Williams • June 14, 2018
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