Mobile: Page 182
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White Castle
White Castle hypes Chicken Rings with Facebook Live home shopping show
Hosts of the QVC-like parody responded to comments in real time and asked users to react to offerings like "artisan-crafted" Chicken Ring earrings.
By Erica Sweeney • June 29, 2018 -
Report: Snap readies gaming platform for fall debut
According to The Information's unnamed sources, Snap is already signing on game publishers.
By Robert Williams • June 28, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
PadSquad
Clorox, Ben & Jerry's engagement rates jump 400% with mobile web stories
Average time spent with the brands' ads rose 10 times the industry average after deploying PadSquad's new tool.
By Robert Williams • June 28, 2018 -
Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz
A multichannel campaign included images of large subs projected in strange places and ads with the tagline "Feed your subconscious."
By Erica Sweeney • June 28, 2018 -
Facebook's Instant Article subscription test shows 'promising' results
People who saw offers in Instant Articles were 17% more likely to subscribe than those who saw publishers' standard mobile web links.
By Robert Williams • June 28, 2018 -
Bacardi
Bacardi tests Instagram's IGTV with fan-directed music video
Dance duo Les Twins will ask users on Friday to vote on the video's locations, choreography and camera angles as they film in real time.
By Robert Williams • June 28, 2018 -
Getty Images
Google streamlines ad products, winding down AdWords, DoubleClick branding
The company said simplifying its offerings will help marketers better connect with consumers across channels and through different formats.
By Erica Sweeney • June 28, 2018 -
Lyft
Netflix reteams with Lyft for 'GLOW' limo rides
The streaming giant promotes the second season of its women's wrestling sitcom with branded rides this weekend.
By Chris Kelly • June 27, 2018 -
Shopping via voice gains momentum
A new report found 26% of smart speaker users have purchased by voice command, and 11.5% make monthly purchases using the technology.
By Dan Alaimo • June 27, 2018 -
Getty Images
Facebook reverses ban on cryptocurrency ads
While January's blanket ban is lifted, crypto firms now must get approval before running promotions on the social network.
By Robert Williams • June 27, 2018 -
IBM readies Facebook Messenger chatbot for Wimbledon
The Watson-powered bot can answer fans' questions about scores, news and players.
By Robert Williams • June 27, 2018 -
Universal brings 'Jurassic World' to an Alexa audio game
Players use their voices to move through the six-chapter, choose-your-own-adventure story.
By Robert Williams • June 27, 2018 -
Poor in-store technology dings consumer confidence in restaurant brands, study finds
More than 80% of surveyed consumers have experienced a technical issue at a restaurant, and nearly 60% have had it happen multiple times.
By Erica Sweeney • June 27, 2018 -
Opinion
3 ways marketers can tap into micro-movements
Smart brands are forgoing massive CSR campaigns for simpler, nimbler bursts of brand advocacy. MMC's Ted Sabarese offers tips on how to do it right.
By Ted Sabarese • June 27, 2018 -
Venmo debuts debit card
A year after initial rumors of such a move, the new service lets people make purchases in stores where Mastercard is accepted.
By Dan O'Shea • June 26, 2018 -
Study: Smartphones almost as popular as TVs in US homes
For the first time, the top three most frequently owned tech products are now devices with screens.
By Robert Williams • June 26, 2018 -
Whistle Sports
Exclusive: Courtyard by Marriott takes NFL fans behind the scenes with digital docu-series
"Courtyard: Unstoppable" launches today on Facebook Watch, with each episode following a changemaker as they pursue their football passions.
By Erica Sweeney • June 26, 2018 -
Billie
Razor brand Billie opens discussions about women's body hair with crowd-sourced initiative
The direct-to-consumer marketer is asking followers to upload images that show positive depictions of women with body hair to its website.
By Erica Sweeney • June 26, 2018 -
MLB fan data signals power of location marketing
Gravy Analytics studied baseball stadiums, brands that sponsor them and visitors to determine how well each sponsor targeted their desired audience.
By Robert Williams • June 26, 2018 -
CBS extends NFL mobile streaming deal through 2022
Starting with the 2018 season, sports fans only need a smartphone to watch NFL games on the network.
By Robert Williams • June 26, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: The Hack-King
Burger King's latest marketing moves hack into pop culture to take over the conversation.
By John Hazard and Lisa Burdige • June 26, 2018 -
Power Rangers AR ads spurred 2.5x higher-than-average CTR
Fans could virtually try on character helmets in a selfie once they clicked on a browser-based ad on Forbes, Variety, Parents or other publisher sites.
By Robert Williams • June 26, 2018 -
Coke's Peace Tea brand encourages 'randomer' acts of kindness through influencer campaign
The beverage marketer will donate to RandomActs.org for every like, share or comment on posts by its influencer team.
By Erica Sweeney • June 26, 2018 -
YouTube expands merchandising, membership options amid creator frustrations
Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.
By Erica Sweeney • June 25, 2018 -
Shopify rolls out messaging app for merchants
Store owners can now interact with customers through social media, their online storefronts, email and more in the same interface.
By Robert Williams • June 25, 2018
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