Mobile: Page 179
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Universal promotes 'Skyscraper' with VR thrills
The experience, developed with AMC Theatres, is part of a growing trend to publicize films with content adapted for immersive tech.
By Robert Williams • July 5, 2018 -
Flickr
Snapchat brings AR to Disney, Universal, Six Flags
Geofenced lenses are unlocked when users enter participating parks.
By Robert Williams • July 5, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Q&A
Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date
In an interview with Marketing Dive, John Shea also talked about the sandwich chain's aggressive growth strategy and staying ahead of the curve with digital ordering.
By Peter Adams • July 5, 2018 -
Chatbots to talk up $11B in cost savings by 2023
E-commerce transactions made through chatbots are expected to reach $112 billion in the next five years, Juniper Research estimates.
By Dan Alaimo • July 5, 2018 -
Wendy's promotes summer drinks with self-published romance stories
The fast-food chain shared six romance stories on Wattpad with themes based on each beverage.
By Robert Williams • July 3, 2018 -
Sony promotes 'Hotel Transylvania' sequel with Alexa story skill
Users can listen to a new story, nursery rhyme or joke every day voiced by characters from the animated film.
By Robert Williams • July 3, 2018 -
Facebook to stream boxing from Oscar De La Hoya's Golden Boy
The fight promoter will produce five nights of programming on the social network's Watch platform starting August 11.
By Robert Williams • July 3, 2018 -
Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards
Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.
By Erica Sweeney • July 3, 2018 -
Great Clips debuts Snapchat Lens with 'wacky' hair try-ons
Customers visiting salons in the U.S. and Canada can scan a Snapcode to unlock all three hairstyles for 24 hours.
By Robert Williams • July 3, 2018 -
Deep Dive
Why virtual reality won't revolutionize retail, but scan-and-go will
From robots to digital pickup towers, technology is deeply intertwined with retail. But which innovations are taking off and which are spewing smoke?
By Cara Salpini • July 3, 2018 -
Study: Global chatbot market to grow 24.4% in next 4 years
Still, the lack of awareness and standardization are major impediments to mainstream traction.
By Robert Williams • July 2, 2018 -
Cara Salpini for Retail Dive
Adidas goes offline for influencer campaign
The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.
By Daphne Howland • July 2, 2018 -
Snapchat expands commerce to influencers, partners with Kylie Jenner
This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.
By Robert Williams • July 2, 2018 -
Verizon pulls plug on Go90 mobile streaming
The mobile-first video service for millennials was unable to grow a mass audience or attract enough advertising dollars.
By Robert Williams • July 2, 2018 -
California adopts privacy law aimed at protecting consumer data
The law, which goes into effect in 2020, shares similarities with GDPR and has been met with resistance from companies like Amazon, Google and Microsoft.
By Erica Sweeney • July 2, 2018 -
Facebook, Twitter ramp up ad transparency efforts
The social giants seek to make political ads more open to user scrutiny, but Facebook's new system is causing delays and frustrations in posting content.
By Robert Williams • June 29, 2018 -
Column
Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon
A tourism parody courts controversy, while one marketer runs a name-specific promotion and another falls back on a rising star in this week's picks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 29, 2018 -
LinkedIn adds QR codes for offline networking
The mobile app feature aims to help users quickly find the profiles of people they've just met in person so they can connect on-the-spot.
By Robert Williams • June 29, 2018 -
White Castle
White Castle hypes Chicken Rings with Facebook Live home shopping show
Hosts of the QVC-like parody responded to comments in real time and asked users to react to offerings like "artisan-crafted" Chicken Ring earrings.
By Erica Sweeney • June 29, 2018 -
Report: Snap readies gaming platform for fall debut
According to The Information's unnamed sources, Snap is already signing on game publishers.
By Robert Williams • June 28, 2018 -
PadSquad
Clorox, Ben & Jerry's engagement rates jump 400% with mobile web stories
Average time spent with the brands' ads rose 10 times the industry average after deploying PadSquad's new tool.
By Robert Williams • June 28, 2018 -
Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz
A multichannel campaign included images of large subs projected in strange places and ads with the tagline "Feed your subconscious."
By Erica Sweeney • June 28, 2018 -
Facebook's Instant Article subscription test shows 'promising' results
People who saw offers in Instant Articles were 17% more likely to subscribe than those who saw publishers' standard mobile web links.
By Robert Williams • June 28, 2018 -
Bacardi
Bacardi tests Instagram's IGTV with fan-directed music video
Dance duo Les Twins will ask users on Friday to vote on the video's locations, choreography and camera angles as they film in real time.
By Robert Williams • June 28, 2018 -
Getty Images
Google streamlines ad products, winding down AdWords, DoubleClick branding
The company said simplifying its offerings will help marketers better connect with consumers across channels and through different formats.
By Erica Sweeney • June 28, 2018
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