Mobile: Page 179
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MLB live streams VR home run competition on Twitch, YouTube
Using a VR bat controller, fans had 90 seconds to hit as many home runs as they could in an All-Star version of the game.
By Erica Sweeney • July 17, 2018 -
The Washington Post turns on Twitch channel with live news coverage, political series
The paper first experimented with the platform — which, like the Post, is part of Jeff Bezos' business empire — in April.
By Erica Sweeney • July 17, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Nike
Nike melds mobile, physical retail with new LA concept store
The connected store and focus on loyalty members come as the athletic apparel brand continues to ramp up its digital efforts.
By Corinne Ruff , Robert Williams • July 16, 2018 -
Gymboree
Gymboree refreshes brand with AR-powered mobile app
The children's clothing retailer's "Made You Smile" app unlocks immersive animations that bring graphic tees to life.
By Robert Williams • July 16, 2018 -
Study: 47% of advertisers spend less on Snapchat video ads than expected
Ad buyers rank Instagram No. 1 in terms of spending intentions with a gain of 26%.
By Robert Williams • July 16, 2018 -
USA Today brings AR to its mobile app
The news publisher is integrating immersive features initially developed for its 321 Launch app that showcases space exploration.
By Robert Williams • July 16, 2018 -
Nike, Vogue collaborate on limited-edition sneaker line OK'd by Anna Wintour
The shoes, the first-ever Jordan collaboration for women, are stamped with the editor's signature AWOK, which stands for "Anna Wintour Okay."
By Erica Sweeney • July 16, 2018 -
Column
Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song
A brand built, in part, on edgy humor in marketing shifts gears while two other marketers find clever ways to crash the party.
By Natalie Black (Koltun) , Chris Kelly • July 13, 2018 -
Facebook payments patent reveals e-commerce ambitions
In a recent patent filing, the social network described a plan to streamline AI-driven payments through Messenger.
By Dan Alaimo • July 13, 2018 -
Coyne PR
Chiquita, Shazam partner on AR/VR banana experience
People who scan the fruit's sticker can learn about sustainability and follow a banana's journey from a Latin American farm to their kitchen table.
By Robert Williams • July 13, 2018 -
Lamps Plus
Lamps Plus launches first mobile video campaign on Amazon
The videos, timed for Prime Day, will show a loft apartment designed with the brand's lamps.
By Robert Williams • July 13, 2018 -
M&M's Caramel packaging doubles as passes for pop-up events
Fans can follow the candy brand's social pages for details about how to attend free concerts and potentially meet the performers.
By Erica Sweeney • July 13, 2018 -
Ole Smoky Distillery boosts ad recall 21 points with Facebook campaign
Mobile-first video and photo ads show how the brand's moonshine helps get parties started.
By Robert Williams • July 13, 2018 -
No US team, no problem: Breaking down this year's World Cup advertising
Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.
By Sean Gibbons • July 13, 2018 -
Uber becomes largest app to tap Venmo for payments
Riders will see a "Pay With Venmo" option next to one for Apple Pay.
By Robert Williams • July 13, 2018 -
How Pepperidge Farm drove 8x lift in social engagement for Milano cookie
Through social listening, ad targeting and a pop-up event for influencers, the bakery company also boosted sales 2.8%.
By Chris Kelly • July 12, 2018 -
Nesquik celebrates 70th anniversary with pop-up Milk Stop experience
The company is partnering with Chef Jordan Andino, host of the Cooking Channel’s "Late Nite Eats," for the event.
By Erica Sweeney • July 12, 2018 -
Corinne Ruff
Report: Target's invite-only app lets superusers work with designers
The app is said to look like Instagram, complete with large square photos in an endless feed.
By Robert Williams • July 12, 2018 -
Snapchat users who watch 'The Darkest Minds' trailer get Pandora access
Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film.
By Robert Williams • July 12, 2018 -
Walmart preps for back-to-school shopping with fresh mobile app
Parents can view their kids' specific classroom supplies while using a smartphone to locate the items in store aisles.
By Robert Williams • July 12, 2018 -
AT&T takes stake in AR headset maker Magic Leap
The telecom giant is now the exclusive distributor for the tech brand's products in the U.S.
By Robert Williams • July 12, 2018 -
Getty Image edited by Ryan McKnight
Tracking Q2's biggest stories and ad spend's 'tug of war'
Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR.
By Sean Gibbons • July 12, 2018 -
Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign
The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors.
By Erica Sweeney • July 12, 2018 -
Nicole Ault
Visa innovation center showcases contactless payment
Banks aren't ready and retailers are wary, but the technology is on display in a futuristic pop-up experience in Washington, DC.
By Nicole Ault • July 11, 2018 -
Google Maps rated as No. 1 navigation app, survey says
About 70% of smartphone owners say they use Google Maps the most because of its higher level of detail.
By Robert Williams • July 11, 2018
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