Mobile: Page 179
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Facebook adds autoplay video ads to Messenger
Users can't opt out of the ads, which will appear in the chat app's inbox alongside messages from friends and other contacts.
By Robert Williams • June 20, 2018 -
Marriott brings Amazon's Alexa to the hotel room
Amazon demonstrates the range of uses for Alexa with new hospitality-focused features at select properties like Marriott, Westin and St. Regis this summer.
By Robert Williams • June 20, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Corinne Ruff
Why Target would welcome tougher US data regulations
At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.
By Chantal Tode • June 20, 2018 -
All 4 major US carriers roll back data sharing with brokers
AT&T, Sprint and T-Mobile followed Verizon in ending business with Zumigo and LocationSmart, whose practices are under growing scrutiny.
By Peter Adams • June 20, 2018 -
Opinion
Why quality trumps quantity for video publishers
Opting for a "more and cheaper is better" approach actually wastes money on unnecessary tech, unimportant data and superfluous manpower, writes Connatix's David Kashak.
By David Kashak • June 20, 2018 -
Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators
The social network this week introduced features that make it easier to add interactive polls, quizzes, challenges and more to video content.
By Erica Sweeney • June 20, 2018 -
Unilever ramps up focus on quality, inclusion in marketing with 2 initiatives
The CPG giant is calling on content creators and distributors to remove outdated stereotypes, while also cracking down on influencer fraud.
By Erica Sweeney • June 20, 2018 -
L'Oréal glamorizes AR tech with 2-way beauty consultation
A new offering for the company's NYX Cosmetics brand unveiled at Cannes Lions lets a beauty professional virtually place products on a user's face through a smartphone.
By Chantal Tode • June 19, 2018 -
IDC: Smartwatches to drive growth for wearables
The forecast comes as Garmin debuts a line of watches with contactless payment, topographical maps, storage for music playlists and biometrics.
By Robert Williams • June 19, 2018 -
Oath brings VR ads to programmatic marketplace
LG, Chevrolet and Peugeot are already using Oath's new 3D mobile ads.
By Robert Williams • June 19, 2018 -
Christopher Doering
AB InBev debuts first blockchain-based mobile ad campaign
Bud Light, Budweiser and other brands are leveraging Kiip's Single Ledger solution to get a clearer reconciliation of campaign performance data.
By Robert Williams • June 19, 2018 -
Magna upgrades global ad growth forecasts, with Facebook and Google as drivers
A string of controversies appears to have had little impact on both companies' momentum, as they reported collective revenue growth of 31% in Q1.
By Erica Sweeney • June 19, 2018 -
Study: Mobile ads to exceed 30% market share in 2020
While mobile ad spending is estimated to overtake broadcast TV in 2021, TV still spurs greater ad recall among viewers.
By Robert Williams • June 19, 2018 -
Kellogg
Kellogg fights extinction with exclusive 'Jurassic World: Fallen Kingdom' content
The company hopes to reinvigorate sales with exclusive footage on special-edition boxes and in-store promotions.
By Jessi Devenyns • June 19, 2018 -
Oscar Mayer deploys jetpack-powered 'Super Hotdogger' to deliver fresh dogs
The brand's orange jumpsuit-wearing spin on the super hero made his first flight in New York City on June 18.
By Erica Sweeney • June 19, 2018 -
Burger King's 5-step plan for hacking pop culture
At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture.
By Chantal Tode • June 18, 2018 -
Nestlé Pakistan's mobile web campaign features 3D imagery
The company promoted Pure Life water's new bottle design with a strategy that didn't strain low-bandwidth networks in the country.
By Robert Williams • June 18, 2018 -
Study: Only 8% of consumers are 'very satisfied' with promotional emails
Research shows that nearly 70% of marketers use email marketing, but often miss the mark in message delivery.
By Erica Sweeney • June 18, 2018 -
DC United brings virtual currency to new Audi Field app
Attendees can earn Fan Allocation Money to trade for upgrades and experiences at the soccer stadium.
By Robert Williams • June 18, 2018 -
Volvo, HP test LinkedIn's new carousel ads
Years after Facebook and Twitter added the format, the professional network now lets users swipe to view up to 10 images from a brand.
By Robert Williams • June 18, 2018 -
BarkBox
BarkBox shifts ad spend from Facebook to traditional channels
The direct-to-consumer brand, which previously put roughly 75% of its ad budget toward the social network, slashed that figure to 25% in April.
By Erica Sweeney • June 18, 2018 -
McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless'
The effort includes integrations with MTV's "Wild 'N Out," Comedy Central's "The Daily Show" and custom content in the lead-up to the BET Awards.
By Erica Sweeney • June 18, 2018 -
Opinion
Maybelline's marketing gets consumers' lips to do the talking
Engagement Labs' Brad Fay lays out three lessons marketers can learn from the beauty brand that's increased its share of conversations both online and off.
By Brad Fay • June 18, 2018 -
Lululemon notches 38% open rate by optimizing emails for mobile
Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.
By Chris Kelly • June 18, 2018 -
Survey: Fewer online merchants accept payments from Apple, Google
Retailers ramped up support for PayPal and Amex Express Checkout as ease of use and fraud detection were top challenges.
By Robert Williams • June 15, 2018
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