Tori Spelling debuts AR makeover show 'The Look: All Stars'

Beauty app Perfect365 is collaborating with the show that airs each week on CW and MyNetwork stations.

By Robert Williams • July 11, 2018

Study: Smartphone use triggers self-focused 'mobile mindset'

Marketers should better tailor mobile experiences to customer mindsets and intent, per analytics firm Clicktale and Wharton School researchers.

By Robert Williams • July 11, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Michael Kors is first to test AR ads in Facebook news feed

Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

By Robert Williams • July 11, 2018

Google ramps up machine learning to automatically optimize search, other ad formats

In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale. 

By Erica Sweeney • July 11, 2018

Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds

An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon. 

By Erica Sweeney • July 11, 2018

Forrester snaps up 2 companies to bolster cloud-based CX platform

The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices. 

By Erica Sweeney • July 11, 2018

Beer label uses facial recognition to talk with consumers

When customers scan the bottle's smart label with their phone, a skull printed on the packaging will unlock an interactive dialogue.

By Jessi Devenyns • July 10, 2018

Romance author debuts a shoppable novel

As readers turn the pages of "Waiting at Hayden's," released today, they can shop for apparel and home goods featured in the story.

By Daphne Howland • July 10, 2018

Apple promotes Face ID tech in dramatic game show ad

The iPhone X commercial shows how facial recognition can save people from the struggles of remembering passwords.

By Robert Williams • July 10, 2018

Report: Snapchat builds visual product search with links to Amazon

In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

By Robert Williams • July 10, 2018

IHOP is back after IHOb name change

"We faked it to promote our new burgers," the restaurant chain said on social media while announcing discounts on pancakes.

By Robert Williams • July 10, 2018

Chick-fil-A brings Snapchat filters to Cow Appreciation Day

Fans can share pictures of their costumes on social media through the hashtag #CowAppreciationDay.

By Robert Williams • July 10, 2018

Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign

The push is part of the automaker's broader strategy to put more emotion into its marketing.

By Erica Sweeney • July 10, 2018

Comic Dive: Transparent Trap

Social media giants' new ad policies aim to bring greater transparency to their platforms amid pressure to stop the spread of misinformation.

By John Hazard and Lisa Burdige • July 10, 2018

Evian replaces babies with influencers in latest 'Live Young' campaign

Luka Sabbat joins current ambassadors Maria Sharapova and Madison Keys for the creative change, which aims to connect with millennials. 

By Erica Sweeney • July 10, 2018

Southwest Airlines deploys 5-plane fleet, exclusive onboard content for Shark Week

The aircraft will display custom artwork of different shark species, and fans can track the flights online at a specially-themed FlightAware.com.

By Erica Sweeney • July 10, 2018

Social commerce on the rise as more brands adopt shoppable content

Nearly 66% of brands studied are now selling on social media, according to a report by GartnerL2.

By Dan O'Shea • July 9, 2018

Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show

Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.

By Robert Williams • July 9, 2018

Rémy Martin distills abstract art in AR campaign for cognac

The company partnered with artist Matt W. Moore and billed the app as the world's first brand activation that leverages ARKit tech through art.

By Robert Williams • July 9, 2018

Samsung's Bixby adds live sports news from theScore

Scores from the NBA, MLB, NFL, NHL and EPL soccer will be available on the tech giant's digital assistant.

By Robert Williams • July 9, 2018

Sprout Foods helps parents at mealtime with Alexa skill

Amazon says that audio skills for kids is the fastest-growing category of apps for its voice assistant.

By Robert Williams • July 9, 2018

Organic Valley repurposes influencers' videos to promote ghee

The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."

By Erica Sweeney • July 9, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Study: 49% of smart TV users unclear on how their viewing habits are tracked

Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent. 

By Erica Sweeney • July 9, 2018

World Cup advertisers should pay more attention to female fans, study finds

Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."  

By Erica Sweeney • July 9, 2018