Mobile: Page 180
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Lyft
Netflix reteams with Lyft for 'GLOW' limo rides
The streaming giant promotes the second season of its women's wrestling sitcom with branded rides this weekend.
By Chris Kelly • June 27, 2018 -
Shopping via voice gains momentum
A new report found 26% of smart speaker users have purchased by voice command, and 11.5% make monthly purchases using the technology.
By Dan Alaimo • June 27, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Getty Images
Facebook reverses ban on cryptocurrency ads
While January's blanket ban is lifted, crypto firms now must get approval before running promotions on the social network.
By Robert Williams • June 27, 2018 -
IBM readies Facebook Messenger chatbot for Wimbledon
The Watson-powered bot can answer fans' questions about scores, news and players.
By Robert Williams • June 27, 2018 -
Universal brings 'Jurassic World' to an Alexa audio game
Players use their voices to move through the six-chapter, choose-your-own-adventure story.
By Robert Williams • June 27, 2018 -
Poor in-store technology dings consumer confidence in restaurant brands, study finds
More than 80% of surveyed consumers have experienced a technical issue at a restaurant, and nearly 60% have had it happen multiple times.
By Erica Sweeney • June 27, 2018 -
Opinion
3 ways marketers can tap into micro-movements
Smart brands are forgoing massive CSR campaigns for simpler, nimbler bursts of brand advocacy. MMC's Ted Sabarese offers tips on how to do it right.
By Ted Sabarese • June 27, 2018 -
Venmo debuts debit card
A year after initial rumors of such a move, the new service lets people make purchases in stores where Mastercard is accepted.
By Dan O'Shea • June 26, 2018 -
Study: Smartphones almost as popular as TVs in US homes
For the first time, the top three most frequently owned tech products are now devices with screens.
By Robert Williams • June 26, 2018 -
Whistle Sports
Exclusive: Courtyard by Marriott takes NFL fans behind the scenes with digital docu-series
"Courtyard: Unstoppable" launches today on Facebook Watch, with each episode following a changemaker as they pursue their football passions.
By Erica Sweeney • June 26, 2018 -
Billie
Razor brand Billie opens discussions about women's body hair with crowd-sourced initiative
The direct-to-consumer marketer is asking followers to upload images that show positive depictions of women with body hair to its website.
By Erica Sweeney • June 26, 2018 -
MLB fan data signals power of location marketing
Gravy Analytics studied baseball stadiums, brands that sponsor them and visitors to determine how well each sponsor targeted their desired audience.
By Robert Williams • June 26, 2018 -
CBS extends NFL mobile streaming deal through 2022
Starting with the 2018 season, sports fans only need a smartphone to watch NFL games on the network.
By Robert Williams • June 26, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: The Hack-King
Burger King's latest marketing moves hack into pop culture to take over the conversation.
By John Hazard and Lisa Burdige • June 26, 2018 -
Power Rangers AR ads spurred 2.5x higher-than-average CTR
Fans could virtually try on character helmets in a selfie once they clicked on a browser-based ad on Forbes, Variety, Parents or other publisher sites.
By Robert Williams • June 26, 2018 -
Coke's Peace Tea brand encourages 'randomer' acts of kindness through influencer campaign
The beverage marketer will donate to RandomActs.org for every like, share or comment on posts by its influencer team.
By Erica Sweeney • June 26, 2018 -
YouTube expands merchandising, membership options amid creator frustrations
Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.
By Erica Sweeney • June 25, 2018 -
Shopify rolls out messaging app for merchants
Store owners can now interact with customers through social media, their online storefronts, email and more in the same interface.
By Robert Williams • June 25, 2018 -
Facebook leaked developer data reports to testers
The company faces another privacy scandal as it reports that 3% of apps using its analytics experienced the data breach.
By Robert Williams • June 25, 2018 -
'Jurassic World' crushes summer blockbuster competition in digital ad impressions
The sequel earned about 575 million digital impressions between May 1 and June 20 despite not having the largest number of digital ad occurrences.
By Erica Sweeney • June 25, 2018 -
Target doubles down on 'run and done' messaging
In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America's easiest place to shop."
By Daphne Howland • June 25, 2018 -
IDC: Smart home market to grow 27% in 2018
Speakers and video entertainment products like smart TVs and digital media adapters are expected to represent 71% of the market this year.
By Robert Williams • June 22, 2018 -
Pandora
Pandora, AT&T partner on mobile music streaming
More than 142 million AT&T subscribers will be able to upgrade to streaming media plans starting June 26.
By Robert Williams • June 22, 2018 -
Snap embraces creators by opening Shows platform
The image-messaging app's first influencer-developed show will feature makeup artist Patrick Starrr.
By Robert Williams • June 22, 2018 -
AT&T Audience Network brings 'Mr. Mercedes' to life with virtual escape room
The experience debuts at Comic-Con and includes AR/VR games, a GIF generator and interactive sets to promote the show's second season.
By Erica Sweeney • June 22, 2018
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