Romance author debuts a shoppable novel

As readers turn the pages of "Waiting at Hayden's," released today, they can shop for apparel and home goods featured in the story.

By Daphne Howland • July 10, 2018

Apple promotes Face ID tech in dramatic game show ad

The iPhone X commercial shows how facial recognition can save people from the struggles of remembering passwords.

By Robert Williams • July 10, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Report: Snapchat builds visual product search with links to Amazon

In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

By Robert Williams • July 10, 2018

IHOP is back after IHOb name change

"We faked it to promote our new burgers," the restaurant chain said on social media while announcing discounts on pancakes.

By Robert Williams • July 10, 2018

Chick-fil-A brings Snapchat filters to Cow Appreciation Day

Fans can share pictures of their costumes on social media through the hashtag #CowAppreciationDay.

By Robert Williams • July 10, 2018

Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign

The push is part of the automaker's broader strategy to put more emotion into its marketing.

By Erica Sweeney • July 10, 2018

Comic Dive: Transparent Trap

Social media giants' new ad policies aim to bring greater transparency to their platforms amid pressure to stop the spread of misinformation.

By John Hazard and Lisa Burdige • July 10, 2018

Evian replaces babies with influencers in latest 'Live Young' campaign

Luka Sabbat joins current ambassadors Maria Sharapova and Madison Keys for the creative change, which aims to connect with millennials. 

By Erica Sweeney • July 10, 2018

Southwest Airlines deploys 5-plane fleet, exclusive onboard content for Shark Week

The aircraft will display custom artwork of different shark species, and fans can track the flights online at a specially-themed FlightAware.com.

By Erica Sweeney • July 10, 2018

Social commerce on the rise as more brands adopt shoppable content

Nearly 66% of brands studied are now selling on social media, according to a report by GartnerL2.

By Dan O'Shea • July 9, 2018

Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show

Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.

By Robert Williams • July 9, 2018

Rémy Martin distills abstract art in AR campaign for cognac

The company partnered with artist Matt W. Moore and billed the app as the world's first brand activation that leverages ARKit tech through art.

By Robert Williams • July 9, 2018

Samsung's Bixby adds live sports news from theScore

Scores from the NBA, MLB, NFL, NHL and EPL soccer will be available on the tech giant's digital assistant.

By Robert Williams • July 9, 2018

Sprout Foods helps parents at mealtime with Alexa skill

Amazon says that audio skills for kids is the fastest-growing category of apps for its voice assistant.

By Robert Williams • July 9, 2018

Organic Valley repurposes influencers' videos to promote ghee

The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."

By Erica Sweeney • July 9, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Study: 49% of smart TV users unclear on how their viewing habits are tracked

Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent. 

By Erica Sweeney • July 9, 2018

World Cup advertisers should pay more attention to female fans, study finds

Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."  

By Erica Sweeney • July 9, 2018

Google responds to reports that it let companies scan Gmail inboxes

Return Path, Edison Software and eDataSource are among the third-party developers that have let employees read the contents of emails.

By Robert Williams • July 6, 2018

Emirates airline brings VR cabin views to mobile web

Customers can see the view from each section on the plane, then immediately book a seat without ever leaving the website.

By Robert Williams • July 6, 2018

Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon

The over-the-top channel features the most popular videos and shows from Wired.com and the publisher's YouTube channel.

By Robert Williams • July 6, 2018

Coca-Cola, 7-Eleven partner on World Cup mobile promotion

7-Eleven's app asks soccer fans to predict tournament winners after buying specially marked Coke products.

By Robert Williams • July 6, 2018

Amazon Go locks in second Seattle spot

The company confirmed that a second Seattle location is in the works as it heads toward the goal of opening six of the experimental formats this year. 

By Dan O'Shea • July 6, 2018

Facebook shuts down Moves, Hello and tbh apps

The social network said it will delete user data from the apps within 90 days.

By Robert Williams • July 5, 2018

Shopify adds Shopgate as m-commerce platform for merchants

The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.

By Robert Williams • July 5, 2018