Mobile: Page 178
-
Demographics still lead for marketers' data investments, study finds
A Lotame analysis shows marketers are continuing to focus on factors like age and gender, despite the industry's growing push for quality and granularity.
By Erica Sweeney • July 20, 2018 -
Cargo
Uber strikes exclusive deal with Cargo on in-car commerce
Riders currently request and pay for items through Cargo's mobile site, but the partnership could lead to Uber adding those functionalities into its core app.
By Robert Williams • July 20, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Column
Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
A DTC disruptor taps the weird talents of Tim and Eric, an electronics maker courts fans of "The Crown" and a Maine seafood collective wins Facebook viewers in our editors' picks.
By Peter Adams , Natalie Black (Koltun) , Sean Gibbons • July 20, 2018 -
VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor
The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.
By Erica Sweeney • July 20, 2018 -
Study: Amazon dominated desktop impressions for Prime Day while Walmart led on mobile
The analysis underscores how shoppers often research a purchase on mobile but complete a transaction on desktop.
By Erica Sweeney • July 19, 2018 -
Voice tech adoption lags in the workplace, study says
Only 55% of decision-makers feel prepared to implement voice technologies to improve their organization's internal or customer service operations.
By Robert Williams • July 19, 2018 -
Amazon sold over 1M smart home devices on Prime Day
The retailer once again used the annual shopping event as an opportunity to lure more customers into its Alexa-powered ecosystem.
By Dan O'Shea • July 19, 2018 -
Study: Shoppers prefer Apple Pay but spend more with Walmart Pay
Merchants can gain a competitive edge over Apple Pay by highlighting discount- and shopping-focused app features.
By Robert Williams • July 19, 2018 -
Accenture, Amazon partner on Alexa development
The consulting firm's agency arm is expanding its collaboration with Amazon to help companies create new voice experiences for their customers.
By Robert Williams • July 19, 2018 -
Instagram may have 95M bot accounts, The Information reports
Facebook's image-sharing app may be the next frontier in the fight against "fake news."
By Robert Williams • July 19, 2018 -
Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover
A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.
By Erica Sweeney • July 19, 2018 -
Walmart mulls video streaming, The Information reports
The service would compete directly with Amazon Prime Video and Netflix at lower prices, or maybe for free, sources told the publication.
By Dan Alaimo • July 18, 2018 -
Amazon breaks Prime Day records despite site crashes
The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays.
By Daphne Howland • July 18, 2018 -
Study: Nike, Fanatics beat Amazon in World Cup jersey search marketing
Fubo.tv dominated on the search phrase "Where can I watch the World Cup," hitting a high of 53% and keeping a lead over Hulu for most of the event.
By Erica Sweeney • July 18, 2018 -
Google Assistant app adds visual snapshot of daily plans
The service compiles calendars, reminders, flights and reservations in one place to provide a high-level view of a user's day.
By Robert Williams • July 18, 2018 -
Study: Instagram leads as influencer marketing platform
Nine out of 10 influencers are using Instagram for marketing campaigns more than they did a year ago.
By Robert Williams • July 18, 2018 -
KFC channels kittens, robot Colonel in 4-hour Facebook live stream
From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.
By Natalie Black (Koltun) • July 18, 2018 -
Honda loops in GIFs to promote summer sales event
Repurposed clips of excited babies, people and animals express the thrill of getting a good deal on a vehicle.
By Robert Williams • July 18, 2018 -
Deep Dive
How Coke amplifies in-stadium experiences via digital tech
The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.
By Peter Adams • July 18, 2018 -
Diageo's Bulleit Bourbon inks National Tattoo Day with AR
After scanning a QR code on tags around the bottles' necks, users can unlock an interactive experience that brings an artist's design to life.
By Robert Williams • July 18, 2018 -
Doritos brings back Busta Rhymes for rising talent hip-hop competition
Fans can freestyle over a special "Blaze Beat" track, and then submit their rap online for a chance to perform at the Life is Beautiful Music & Art Festival.
By Erica Sweeney • July 18, 2018 -
McDonald's delivers more than 10M McNuggets via Uber Eats
The Canadian outpost of the fast-food chain is celebrating its year-old Uber Eats partnership with '90s-inspired clothing.
By Robert Williams • July 17, 2018 -
Kroger's in-store app aims to simplify healthy food shopping
OptUP lets customers score their groceries based on healthiness, scan and search for product alternatives and connect to digital carts for curbside pickup or delivery.
By Robert Williams • July 17, 2018 -
Study: Emoji drive open rates for push notifications 254%
Clothing retailer Miss Selfridge saw an 81% lift in open rates and 363% surge in revenue from outgoing messages that contained the icons, Leanplum found.
By Robert Williams • July 17, 2018 -
MTV taps influencers to announce VMA nominations on Instagram's IGTV
The news is a coup for a fledgling video hub that's only a few weeks old.
By Robert Williams • July 17, 2018
Previous
