Mobile: Page 175
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AT&T takes stake in AR headset maker Magic Leap
The telecom giant is now the exclusive distributor for the tech brand's products in the U.S.
By Robert Williams • July 12, 2018 -
Getty Image edited by Ryan McKnight
Tracking Q2's biggest stories and ad spend's 'tug of war'
Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR.
By Sean Gibbons • July 12, 2018 -
Explore the Trendlineâž”
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign
The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors.
By Erica Sweeney • July 12, 2018 -
Nicole Ault
Visa innovation center showcases contactless payment
Banks aren't ready and retailers are wary, but the technology is on display in a futuristic pop-up experience in Washington, DC.
By Nicole Ault • July 11, 2018 -
Google Maps rated as No. 1 navigation app, survey says
About 70% of smartphone owners say they use Google Maps the most because of its higher level of detail.
By Robert Williams • July 11, 2018 -
Tori Spelling debuts AR makeover show 'The Look: All Stars'
Beauty app Perfect365 is collaborating with the show that airs each week on CW and MyNetwork stations.
By Robert Williams • July 11, 2018 -
Study: Smartphone use triggers self-focused 'mobile mindset'
Marketers should better tailor mobile experiences to customer mindsets and intent, per analytics firm Clicktale and Wharton School researchers.
By Robert Williams • July 11, 2018 -
Michael Kors / The Outcast agency
Michael Kors is first to test AR ads in Facebook news feed
Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.
By Robert Williams • July 11, 2018 -
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Google ramps up machine learning to automatically optimize search, other ad formats
In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale.
By Erica Sweeney • July 11, 2018 -
Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds
An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon.
By Erica Sweeney • July 11, 2018 -
Forrester snaps up 2 companies to bolster cloud-based CX platform
The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices.
By Erica Sweeney • July 11, 2018 -
Getty
Beer label uses facial recognition to talk with consumers
When customers scan the bottle's smart label with their phone, a skull printed on the packaging will unlock an interactive dialogue.
By Jessi Devenyns • July 10, 2018 -
Romance author debuts a shoppable novel
As readers turn the pages of "Waiting at Hayden's," released today, they can shop for apparel and home goods featured in the story.
By Daphne Howland • July 10, 2018 -
Apple promotes Face ID tech in dramatic game show ad
The iPhone X commercial shows how facial recognition can save people from the struggles of remembering passwords.
By Robert Williams • July 10, 2018 -
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Report: Snapchat builds visual product search with links to Amazon
In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.
By Robert Williams • July 10, 2018 -
IHOP is back after IHOb name change
"We faked it to promote our new burgers," the restaurant chain said on social media while announcing discounts on pancakes.
By Robert Williams • July 10, 2018 -
Chick-fil-A brings Snapchat filters to Cow Appreciation Day
Fans can share pictures of their costumes on social media through the hashtag #CowAppreciationDay.
By Robert Williams • July 10, 2018 -
Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign
The push is part of the automaker's broader strategy to put more emotion into its marketing.
By Erica Sweeney • July 10, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Transparent Trap
Social media giants' new ad policies aim to bring greater transparency to their platforms amid pressure to stop the spread of misinformation.
By John Hazard and Lisa Burdige • July 10, 2018 -
Evian replaces babies with influencers in latest 'Live Young' campaign
Luka Sabbat joins current ambassadors Maria Sharapova and Madison Keys for the creative change, which aims to connect with millennials.
By Erica Sweeney • July 10, 2018 -
Southwest Airlines deploys 5-plane fleet, exclusive onboard content for Shark Week
The aircraft will display custom artwork of different shark species, and fans can track the flights online at a specially-themed FlightAware.com.
By Erica Sweeney • July 10, 2018 -
Social commerce on the rise as more brands adopt shoppable content
Nearly 66% of brands studied are now selling on social media, according to a report by GartnerL2.
By Dan O'Shea • July 9, 2018 -
Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show
Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.
By Robert Williams • July 9, 2018 -
RĂ©my Martin distills abstract art in AR campaign for cognac
The company partnered with artist Matt W. Moore and billed the app as the world's first brand activation that leverages ARKit tech through art.
By Robert Williams • July 9, 2018 -
Samsung's Bixby adds live sports news from theScore
Scores from the NBA, MLB, NFL, NHL and EPL soccer will be available on the tech giant's digital assistant.
By Robert Williams • July 9, 2018
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