Mobile: Page 175
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Walmart adds influencer content to product pages
Some info pages now include photos and recipes from bloggers, but it's not clear how much the subtle changes will move the needle.
By Daphne Howland • July 24, 2018 -
Getty Images
Google's Q2 beats expectations as Alphabet shrugs off $5B EU fine
Advertising sales totaled $28 billion, a 23.9% increase year-over-year, as paid clicks increased and traffic acquisition costs dropped.
By Erica Sweeney • July 24, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Honda dings 'meh' hybrid alternatives in new campaign for the Insight
"Fight Mehdiocrity" includes a TV spot, digital, social media and out-of-home elements, as well as native content integrations with Gimlet lifestyle podcasts.
By Erica Sweeney • July 24, 2018 -
Insurance brands slash low-quality ad impressions by 34% with direct purchasing
An analysis of 49 marketers' digital strategies found roughly one-third of ad impressions between March 2016 and March 2018 ran on low-quality sites.
By Erica Sweeney • July 24, 2018 -
Sprout Social forges deeper integration with Pinterest
The analytics provider's partnership is aimed at helping its brand customers market more efficiently and effectively through the social network.
By Dan O'Shea • July 23, 2018 -
Samsung, NASA partner on immersive moon mission experience
Aiming for realism, Samsung collaborated with the team that trains astronauts to function in low-gravity environments at NASA's Johnson Space Center.
By Erica Sweeney • July 23, 2018 -
Fox Sports
App Annie: World Cup helped spark 15% jump in app downloads
Although TV ratings were down for the tournament, mobile streaming activity appeared particularly strong.
By Robert Williams • July 23, 2018 -
Mobile overtakes desktop for paid search advertising, Kenshoo finds
The adoption of inexpensive mobile shopping ads pushed down cost-per-click rates for paid search by 12% in Q2.
By Robert Williams • July 23, 2018 -
Macallan lets groups explore its Scotland estate through 4D, VR
The activation, which the marketer claims is the first of its kind, will be available on mobile, desktop and at select retail locations equipped with VR headsets.
By Sean Gibbons • July 23, 2018 -
Study: Snapchat users buy 20% more gifts during holidays
Victoria's Secret and Target saw the biggest jumps in foot traffic among Snapchat users on Black Friday, with store visits reaching 15 times higher than on a typical day.
By Robert Williams • July 23, 2018 -
Dish Network offers live customer service with Apple Business Chat
The satellite TV company lets people use Apple Pay to purchase pay-per-view shows or live sporting events.
By Robert Williams • July 23, 2018 -
WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations
The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016.
By Erica Sweeney • July 23, 2018 -
96% of marketers put 'quality of followers' at the top of influencer checklists, study finds
A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.
By Erica Sweeney • July 23, 2018 -
Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics
The solution collects video data from across platforms, including websites, mobile, social and OTT, to simplify campaign measurement and targeting.
By Erica Sweeney • July 23, 2018 -
Q&A
Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads
Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.
By Peter Adams • July 23, 2018 -
Study: Apple's Siri to lose No. 2 spot to Baidu's digital assistant
In response, Apple merged its various AI divisions into one led by recent hire John Giannandrea, formerly Google's head of search and AI, to improve Siri's performance.
By Robert Williams • July 20, 2018 -
Domino's raises tech spend, expands to 200K delivery hotspots
CEO Richard Allison reported early success from the chain's program to deliver pizza to places without a traditional address.
By Robert Williams • July 20, 2018 -
Amazon's new Part Finder feature helps with home repairs
The feature lets users point their smartphone at nuts and bolts to find them in Amazon's online store.
By Robert Williams • July 20, 2018 -
Demographics still lead for marketers' data investments, study finds
A Lotame analysis shows marketers are continuing to focus on factors like age and gender, despite the industry's growing push for quality and granularity.
By Erica Sweeney • July 20, 2018 -
Cargo
Uber strikes exclusive deal with Cargo on in-car commerce
Riders currently request and pay for items through Cargo's mobile site, but the partnership could lead to Uber adding those functionalities into its core app.
By Robert Williams • July 20, 2018 -
Column
Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
A DTC disruptor taps the weird talents of Tim and Eric, an electronics maker courts fans of "The Crown" and a Maine seafood collective wins Facebook viewers in our editors' picks.
By Peter Adams , Natalie Black (Koltun) , Sean Gibbons • July 20, 2018 -
VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor
The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.
By Erica Sweeney • July 20, 2018 -
Study: Amazon dominated desktop impressions for Prime Day while Walmart led on mobile
The analysis underscores how shoppers often research a purchase on mobile but complete a transaction on desktop.
By Erica Sweeney • July 19, 2018 -
Voice tech adoption lags in the workplace, study says
Only 55% of decision-makers feel prepared to implement voice technologies to improve their organization's internal or customer service operations.
By Robert Williams • July 19, 2018 -
Amazon sold over 1M smart home devices on Prime Day
The retailer once again used the annual shopping event as an opportunity to lure more customers into its Alexa-powered ecosystem.
By Dan O'Shea • July 19, 2018
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