Sprout Foods helps parents at mealtime with Alexa skill

Amazon says that audio skills for kids is the fastest-growing category of apps for its voice assistant.

By Robert Williams • July 9, 2018

Organic Valley repurposes influencers' videos to promote ghee

The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."

By Erica Sweeney • July 9, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Study: 49% of smart TV users unclear on how their viewing habits are tracked

Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent. 

By Erica Sweeney • July 9, 2018

World Cup advertisers should pay more attention to female fans, study finds

Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."  

By Erica Sweeney • July 9, 2018

Google responds to reports that it let companies scan Gmail inboxes

Return Path, Edison Software and eDataSource are among the third-party developers that have let employees read the contents of emails.

By Robert Williams • July 6, 2018

Emirates airline brings VR cabin views to mobile web

Customers can see the view from each section on the plane, then immediately book a seat without ever leaving the website.

By Robert Williams • July 6, 2018

Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon

The over-the-top channel features the most popular videos and shows from Wired.com and the publisher's YouTube channel.

By Robert Williams • July 6, 2018

Coca-Cola, 7-Eleven partner on World Cup mobile promotion

7-Eleven's app asks soccer fans to predict tournament winners after buying specially marked Coke products.

By Robert Williams • July 6, 2018

Amazon Go locks in second Seattle spot

The company confirmed that a second Seattle location is in the works as it heads toward the goal of opening six of the experimental formats this year. 

By Dan O'Shea • July 6, 2018

Facebook shuts down Moves, Hello and tbh apps

The social network said it will delete user data from the apps within 90 days.

By Robert Williams • July 5, 2018

Shopify adds Shopgate as m-commerce platform for merchants

The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.

By Robert Williams • July 5, 2018

Universal promotes 'Skyscraper' with VR thrills

The experience, developed with AMC Theatres, is part of a growing trend to publicize films with content adapted for immersive tech.

By Robert Williams • July 5, 2018

Snapchat brings AR to Disney, Universal, Six Flags

Geofenced lenses are unlocked when users enter participating parks.

By Robert Williams • July 5, 2018

Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date

In an interview with Marketing Dive, John Shea also talked about the sandwich chain's aggressive growth strategy and staying ahead of the curve with digital ordering.

By Peter Adams • July 5, 2018

Chatbots to talk up $11B in cost savings by 2023

E-commerce transactions made through chatbots are expected to reach $112 billion in the next five years, Juniper Research estimates.

By Dan Alaimo • July 5, 2018

Wendy's promotes summer drinks with self-published romance stories

The fast-food chain shared six romance stories on Wattpad with themes based on each beverage.

By Robert Williams • July 3, 2018

Sony promotes 'Hotel Transylvania' sequel with Alexa story skill

Users can listen to a new story, nursery rhyme or joke every day voiced by characters from the animated film.

By Robert Williams • July 3, 2018

Facebook to stream boxing from Oscar De La Hoya's Golden Boy

The fight promoter will produce five nights of programming on the social network's Watch platform starting August 11.

By Robert Williams • July 3, 2018

Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards

Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.

By Erica Sweeney • July 3, 2018

Great Clips debuts Snapchat Lens with 'wacky' hair try-ons

Customers visiting salons in the U.S. and Canada can scan a Snapcode to unlock all three hairstyles for 24 hours.

By Robert Williams • July 3, 2018

Why virtual reality won't revolutionize retail, but scan-and-go will

From robots to digital pickup towers, technology is deeply intertwined with retail. But which innovations are taking off and which are spewing smoke?

By Cara Salpini • July 3, 2018

Study: Global chatbot market to grow 24.4% in next 4 years

Still, the lack of awareness and standardization are major impediments to mainstream traction.

By Robert Williams • July 2, 2018

Adidas goes offline for influencer campaign

The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.

By Daphne Howland • July 2, 2018

Snapchat expands commerce to influencers, partners with Kylie Jenner

This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.

By Robert Williams • July 2, 2018