Mobile: Page 174
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Doritos brings back Busta Rhymes for rising talent hip-hop competition
Fans can freestyle over a special "Blaze Beat" track, and then submit their rap online for a chance to perform at the Life is Beautiful Music & Art Festival.
By Erica Sweeney • July 18, 2018 -
McDonald's delivers more than 10M McNuggets via Uber Eats
The Canadian outpost of the fast-food chain is celebrating its year-old Uber Eats partnership with '90s-inspired clothing.
By Robert Williams • July 17, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Kroger's in-store app aims to simplify healthy food shopping
OptUP lets customers score their groceries based on healthiness, scan and search for product alternatives and connect to digital carts for curbside pickup or delivery.
By Robert Williams • July 17, 2018 -
Study: Emoji drive open rates for push notifications 254%
Clothing retailer Miss Selfridge saw an 81% lift in open rates and 363% surge in revenue from outgoing messages that contained the icons, Leanplum found.
By Robert Williams • July 17, 2018 -
MTV taps influencers to announce VMA nominations on Instagram's IGTV
The news is a coup for a fledgling video hub that's only a few weeks old.
By Robert Williams • July 17, 2018 -
MLB live streams VR home run competition on Twitch, YouTube
Using a VR bat controller, fans had 90 seconds to hit as many home runs as they could in an All-Star version of the game.
By Erica Sweeney • July 17, 2018 -
The Washington Post turns on Twitch channel with live news coverage, political series
The paper first experimented with the platform — which, like the Post, is part of Jeff Bezos' business empire — in April.
By Erica Sweeney • July 17, 2018 -
Nike
Nike melds mobile, physical retail with new LA concept store
The connected store and focus on loyalty members come as the athletic apparel brand continues to ramp up its digital efforts.
By Corinne Ruff , Robert Williams • July 16, 2018 -
Gymboree
Gymboree refreshes brand with AR-powered mobile app
The children's clothing retailer's "Made You Smile" app unlocks immersive animations that bring graphic tees to life.
By Robert Williams • July 16, 2018 -
Study: 47% of advertisers spend less on Snapchat video ads than expected
Ad buyers rank Instagram No. 1 in terms of spending intentions with a gain of 26%.
By Robert Williams • July 16, 2018 -
USA Today brings AR to its mobile app
The news publisher is integrating immersive features initially developed for its 321 Launch app that showcases space exploration.
By Robert Williams • July 16, 2018 -
Nike, Vogue collaborate on limited-edition sneaker line OK'd by Anna Wintour
The shoes, the first-ever Jordan collaboration for women, are stamped with the editor's signature AWOK, which stands for "Anna Wintour Okay."
By Erica Sweeney • July 16, 2018 -
Column
Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song
A brand built, in part, on edgy humor in marketing shifts gears while two other marketers find clever ways to crash the party.
By Natalie Koltun , Chris Kelly • July 13, 2018 -
Facebook payments patent reveals e-commerce ambitions
In a recent patent filing, the social network described a plan to streamline AI-driven payments through Messenger.
By Dan Alaimo • July 13, 2018 -
Coyne PR
Chiquita, Shazam partner on AR/VR banana experience
People who scan the fruit's sticker can learn about sustainability and follow a banana's journey from a Latin American farm to their kitchen table.
By Robert Williams • July 13, 2018 -
Lamps Plus
Lamps Plus launches first mobile video campaign on Amazon
The videos, timed for Prime Day, will show a loft apartment designed with the brand's lamps.
By Robert Williams • July 13, 2018 -
M&M's Caramel packaging doubles as passes for pop-up events
Fans can follow the candy brand's social pages for details about how to attend free concerts and potentially meet the performers.
By Erica Sweeney • July 13, 2018 -
Ole Smoky Distillery boosts ad recall 21 points with Facebook campaign
Mobile-first video and photo ads show how the brand's moonshine helps get parties started.
By Robert Williams • July 13, 2018 -
No US team, no problem: Breaking down this year's World Cup advertising
Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.
By Sean Gibbons • July 13, 2018 -
Uber becomes largest app to tap Venmo for payments
Riders will see a "Pay With Venmo" option next to one for Apple Pay.
By Robert Williams • July 13, 2018 -
How Pepperidge Farm drove 8x lift in social engagement for Milano cookie
Through social listening, ad targeting and a pop-up event for influencers, the bakery company also boosted sales 2.8%.
By Chris Kelly • July 12, 2018 -
Nesquik celebrates 70th anniversary with pop-up Milk Stop experience
The company is partnering with Chef Jordan Andino, host of the Cooking Channel’s "Late Nite Eats," for the event.
By Erica Sweeney • July 12, 2018 -
Corinne Ruff
Report: Target's invite-only app lets superusers work with designers
The app is said to look like Instagram, complete with large square photos in an endless feed.
By Robert Williams • July 12, 2018 -
Snapchat users who watch 'The Darkest Minds' trailer get Pandora access
Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film.
By Robert Williams • July 12, 2018 -
Walmart preps for back-to-school shopping with fresh mobile app
Parents can view their kids' specific classroom supplies while using a smartphone to locate the items in store aisles.
By Robert Williams • July 12, 2018
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