Mobile: Page 174
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Snapchat pilots 'Storytellers' program matching top influencers with advertisers
Mplatco, Cyrene Q and Shonduras are among the content creators testing out the platform.
By Robert Williams • July 27, 2018 -
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Amazon posts second $2B quarter for ad sales as explosive growth continues
The company is on pace to beat forecasts for how much advertising it will sell this year.
By Chantal Tode • July 27, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
KLM's Blue Bot can now speak Dutch on Google Assistant
The voice-enabled chatbot uses artificial intelligence to learn more about customer preferences.
By Robert Williams • July 27, 2018 -
Tito's Handmade Vodka teams with Allrecipes on cocktail chatbot
The "Barkeep" chatbot on Facebook Messenger provides personalized drink recommendations and online ordering from Drizly.
By Robert Williams • July 27, 2018 -
Dunkin' extends CardFree deal for mobile ordering, payment
Despite solid Q2 sales, the company's continued investments in technology could take a toll on future profits.
By Robert Williams • July 27, 2018 -
Facebook snaps up messaging company Redkix to strengthen Workplace
The company links email, chat and other features together, which will let Facebook expand its enterprise collaboration platform's capabilities.
By Erica Sweeney • July 27, 2018 -
Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows
Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.
By Robert Williams • July 26, 2018 -
Grubhub buys LevelUp to strengthen ties with restaurants
The deal will add KFC, Taco Bell and Bareburger to the food-delivery company's clientele.
By Robert Williams • July 26, 2018 -
Paramount debuts 360-degree VR campaign for 'Mission: Impossible' film
The pre-roll and banner ads follow an earlier effort to show immersive clips from the action thriller on Gfycat.
By Robert Williams • July 26, 2018 -
Why Facebook's revenue growth decelerated in Q2 and will slip further in H2
While revenue increased 42%, executives pointed to several reasons for why the rate of growth isn't as robust as it once was.
By Erica Sweeney • July 26, 2018 -
Tommy Hilfiger rewards people for wearing its new connected clothes
Tommy Jeans Xplore items have smart tags that link to an iOS app, aiming to convert wearers into brand ambassadors.
By Robert Williams • July 26, 2018 -
Opt-in video a potential remedy for ad fatigue, study finds
Roughly two-thirds of respondents said ads they see are not relevant to them, and 85% have used an ad blocker or are open to the idea.
By Erica Sweeney • July 26, 2018 -
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85% of creatives believe AI will have the largest impact among emerging tech
However, a survey by Wrike found just 45% of creatives are embracing automation in their day-to-day workflows.
By Erica Sweeney • July 26, 2018 -
Mobile commerce startup shutters after failing to deliver
Unlike other doomed shopping apps, Grabble still has investment money that its co-founders intend to use to start another business.
By Dan Alaimo • July 25, 2018 -
PepsiCo replaces Coke at Madison Square Garden, ending 100-year run
The comprehensive new partnership will see Pepsi and Mountain Dew create high-profile activations with the New York Knicks and New York Rangers.
By Erica Sweeney • July 25, 2018 -
Renovation Brands boosted visits 27%, cut bounce rate 30% with Google AMP
The home improvement retailer said it also cut costs by 60% through unifying front-end development and deploying AMP across multiple platforms.
By Robert Williams • July 25, 2018 -
Guess US stores add Alipay's mobile wallet to reach Chinese tourists
A geolocation-based "Discover" function within the app lets travelers find nearby Guess stores, receive promotions and make purchases.
By Robert Williams • July 25, 2018 -
Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO, CNBC reports
The social media company's value has risen to between $13 billion and $15 billion from $12.3 billion a year ago.
By Robert Williams • July 25, 2018 -
Study: Satisfaction with social media drops 1.4%, ranking lowest among e-businesses
LinkedIn, Twitter and Facebook were the worst performers, while Pinterest showed the largest gain in satisfaction.
By Erica Sweeney • July 25, 2018 -
Ryan Reynolds brings wit to Peak Games' performance marketing campaign
The Zynga-owned game developer will measure the effect of each video ad within 24 hours and adjust to reach core audiences.
By Robert Williams • July 25, 2018 -
Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs
The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection.
By Erica Sweeney • July 25, 2018 -
DoorDash
DoorDash aims to 'do good' with social sweepstakes, murals in hipster hot spots
The strategy merges out-of-home advertising with Instagram to raise awareness of restaurant food waste.
By Robert Williams • July 24, 2018 -
YouTube app tests Explore tab to drive video discovery
Plus, the video-sharing service reportedly offered payouts to popular content creators as it seeks to fend off Instagram's IGTV.
By Robert Williams • July 24, 2018 -
Nickelodeon's AR app lets kids interact with live TV broadcasts
During the Kids' Choice Sports Awards last week, viewers also cast votes to impact how the show played out.
By Robert Williams • July 24, 2018 -
Google partners with startups on blockchain-based cloud app development
The search giant is looking into digital ledger tech to give its Cloud service an edge over rivals Microsoft Azure and Amazon Web Services.
By Robert Williams • July 24, 2018
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