Mobile: Page 173
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Apple's iPhone, services boost sales to quarterly record
Demand for the iPhone X, 8 and 8 Plus remained consistent during a typically slower period.
By Robert Williams • Aug. 1, 2018 -
South Korean telecom KT tries on mobile AR shopping
AR Market lets shoppers view 360-degree videos of different products on smartphones and tablets.
By Robert Williams • Aug. 1, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pandora opens its ad inventory to programmatic buying
Volkswagen, P&G and Gatorade were among the brands that tested the programmatic audio ads earlier this year.
By Robert Williams • Aug. 1, 2018 -
Cole Haan combats cart abandonment with Messenger chatbot
The footwear brand turned to the messaging platform at a time when chatbot adoption has stalled at 8% among key brands.
By Chris Kelly • Aug. 1, 2018 -
Chipotle's 'guac gaffe' crashes mobile app, website
The burrito chain faced the setback just days after showing signs of a turnaround.
By Robert Williams • Aug. 1, 2018 -
NBA taps MGM Resorts as first official gambling partner
The two will create content integrations across the NBA's platforms, and MGM will promote the league on its land-based and digital sports betting offerings.
By Erica Sweeney • Aug. 1, 2018 -
Movistar
Movistar links smartphone gyroscope to anti-cyberbullying videos
A story is told from two different perspectives depending on which way viewers hold their phone.
By Robert Williams • July 31, 2018 -
Domino's promotes hotspot orders with new sweepstakes
Members of the pizza chain's Piece of the Pie Rewards program have a chance to win a trip to any Domino's Hotspot in the United States.
By Robert Williams • July 31, 2018 -
Variety: Vivendi axes Studio+ mobile video app
The pending shutdown comes just weeks after Verizon announced it would end its similar go90 service.
By Robert Williams • July 31, 2018 -
Menswear startup tailors app to pick clothes based on Spotify tastes
Eison Triple Thread hopes to better personalize recommendations by reviewing a customer's music habits.
By Robert Williams • July 31, 2018 -
Study: Facebook drops off list of most innovative tech brands
Results from a new consumer survey place Amazon, Apple and Google at the top.
By Erica Sweeney • July 31, 2018 -
YouTube tweaks Premium subscription with more free, ad-supported content
While most Premium content can be streamed ad-free, YouTube is opening its paywall slightly to attract more subscribers and potentially more brands.
By Erica Sweeney • July 31, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Whack-A-Mark
Can Facebook find and clobber all the privacy lapses on its platform, or will new ones keep popping up?
By John Hazard and Lisa Burdige • July 31, 2018 -
McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary
More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence.
By Erica Sweeney • July 31, 2018 -
Yujin Kim
Deep DiveHow Big Food drives impulse buys online
Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.
By Emma Liem Beckett • July 30, 2018 -
Study: Mobile biometrics market to surge 17x by 2023
Biometrics will support the growth of remote m-commerce to more than 48 billion transactions by 2023, Juniper Research predicts.
By Robert Williams • July 30, 2018 -
Verizon's new Wi-Fi service blocks in-app ads, ad tracking
The telecom giant's virtual private network costs $3.99 a month for anonymous web browsing.
By Robert Williams • July 30, 2018 -
Chase links payment app to Samsung Pay mobile wallet
Cardholders now have more ways to pay with their phones and at more places.
By Robert Williams • July 30, 2018 -
Aerie mimics UGC to boost authenticity on YouTube
"Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.
By Natalie Black (Koltun) • July 30, 2018 -
Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter
Brand narratives featuring trendier digital elements or cause marketing helped bolster some of the stronger performers.
By Erica Sweeney • July 30, 2018 -
Chipotle's Q2 digital sales grow 33% as turnaround strengthens
The fast-casual chain also grew its digital users by 65% and saw significant growth in delivery sales.
By Erica Sweeney • July 30, 2018 -
Domino's delivers pizza with Snapchat AR
After interacting with a branded lens, users could place an order without leaving the app.
By Robert Williams • July 30, 2018 -
Starbucks eyes expanded loyalty offerings as digital push delivers
The chain has gained 6 million digitally registered users since ramping up targeting of consumers who were not previously part of its loyalty program.
By Erica Sweeney • July 30, 2018 -
Alphabet backs mobile scanning developer Scandit
A venture capital arm of Google's parent is now behind a Swiss company promising big advances in the use of mobile cameras for retail scanning.
By Dan Alaimo • July 27, 2018 -
Walgreens doubles down on healthcare positioning with local digital marketplace
Find Care Now helps consumers search for local and digital health services, make appointments and check pricing options.
By Erica Sweeney • July 27, 2018
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