Cars.com plays matchmaker with new AI-powered vehicle search platform

The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates. 

By Erica Sweeney • Aug. 7, 2018

Google will remove blanket exclusion from mobile app ads

The search giant is making it easier to target by device while adjusting how in-app ads are excluded from campaigns. 

By Robert Williams • Aug. 6, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Starbucks partners with NYSE owner on bitcoin startup

It's not yet clear whether customers can use the digital currency at coffee chains through the Bakkt deal.

By Robert Williams • Aug. 6, 2018

How Poshmark made $1B off the 'social mall'

The mobile marketplace is performing well in apparel, but could the temptation to expand make it just another Etsy?

By Cara Salpini • Aug. 6, 2018

Study: VR, voice assistants aren't must-haves for in-store shoppers

High-tech features in retail stores aren't important to 48% of consumers, Bazaarvoice found.

By Robert Williams • Aug. 6, 2018

Stopping influencer fraud: Who, what and where to look for signs of trouble

More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8's Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for.

By Krishna Subramanian • Aug. 6, 2018

Ticketmaster brings digital ticketing to all 32 NFL teams

Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.

By Robert Williams • Aug. 6, 2018

IHOP's burger sales jumped 4x following controversial name-change stunt

Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media. 

By Erica Sweeney • Aug. 6, 2018

Facebook intensifies search for new CMO, Ad Age reports

Current marketing chief Gary Briggs announced plans to resign in January, but will stay with the embattled company until a replacement is found.  

By Erica Sweeney • Aug. 6, 2018

Hey Siri, how can marketers use voice to drive loyalty and engagement?

Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.

By Mike Puffer • Aug. 6, 2018

Starbucks, Alibaba partner on delivery service, virtual stores in China

The Chinese e-commerce giant is creating an online management hub to integrate and deliver consistent Starbucks experiences across digital platforms.

By Erica Sweeney • Aug. 3, 2018

Facebook brings playable ads to the news feed

Playable ads let users experiment with a game before downloading it from an app store.

By Robert Williams • Aug. 3, 2018

Google advertisers can now access mobile inventory on Unity games

The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area. 

By Robert Williams • Aug. 3, 2018

Jell-O teams with DreamworksTV on animated series for YouTube, Amazon Prime Video

"The Jell-O Wobz" encourages self-esteem and imagination while promoting the marketer's line of edible toys. 

By Erica Sweeney • Aug. 3, 2018

Chase ATMs go mobile for cardless cash withdrawals

Customers can hold their smartphones near a scanner on the machine and enter a PIN to withdraw money at 15,000 ATMs.

By Robert Williams • Aug. 3, 2018

Apple will cease affiliate payments for app referrals

Independent app reviewers will lose a key source of revenue on October 1.

By Robert Williams • Aug. 3, 2018

Ikea refreshes marketing with experiential, digital push and fewer print catalogs

Pop-ups in New York City and Chicago, along with a giant digital catalog in larger urban areas, celebrate the Swedish retailer's 75th anniversary. 

By Erica Sweeney • Aug. 3, 2018

Telecom companies jostle for 5G leadership months away from expected rollout

Sprint, T-Mobile, AT&T and Verizon all said on earnings calls that they'd be leading the way on the tech.

By Chris Teale • Aug. 2, 2018

Uniqlo offers personalized style tips with in-app chatbot

Customers in Japan can also access the digital clothing curator via Google Assistant.

By Robert Williams • Aug. 2, 2018

Unilever's Knorr to deliver free meal starter kits in NYC for Farmers Market Week

The brand is also hosting a pop-up farm stand with cooking demonstrations, tastings and giveaways. 

By Erica Sweeney • Aug. 2, 2018

Facebook cuts off 'hundreds of thousands' of inactive apps that missed review deadline

The deadline comes just a day after the social giant suspended 32 pages and accounts for "coordinated inauthentic behavior."

By Robert Williams • Aug. 2, 2018

WhatsApp's monetization plans include brand messaging, click-to-chat ads

Uber, Booking.com and KLM are among the first 90 companies to have access to the new API.

By Robert Williams • Aug. 2, 2018

Hearst's head of influencers on finding the right fit and why women dominate the industry

Brittany Hennessy, the company's first director of influencer strategy, discussed casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.

By Natalie Black (Koltun) • Aug. 2, 2018

Kylie Jenner debuts AR lipstick filter on Instagram

The feature lets people try on the seven most popular colors from her cosmetics line.

By Robert Williams • Aug. 2, 2018

Beauty brands stand to gain from virtual advisers

The virtual tools appear to attract customers who are engaged online and shop often.

By Nicole Ault • Aug. 1, 2018