Mobile: Page 166
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Only one-third of publishers see increased traffic from AMP, study finds
The Google-backed mobile web format is showing uneven results for media companies.
By Robert Williams • Aug. 24, 2018 -
Facebook pulls VPN app from Apple App Store over privacy concerns
The social media giant also banned a quiz app that may have misused the data of 4 million people.
By Robert Williams • Aug. 24, 2018 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign
The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers.
By Erica Sweeney • Aug. 24, 2018 -
Forever 21 visual search tool boosted purchase value by 20%
The fast-fashion retailer has debuted, and quickly expanded, an AI-based visual search and navigation tool for its mobile and e-commerce business.
By Dan Alaimo • Aug. 23, 2018 -
SeatGeek partners with Lyft to help fans book rides to live events
The collaboration kicks off at Providence Park, the home of Major League Soccer's Portland Timbers.
By Robert Williams • Aug. 23, 2018 -
Takis
Takis scores with 3D and 360-degree VR video ad campaign
The chips brand released an immersive game and dance battle in addition to a 3D ad, which notched a 7.7% engagement rate.
By Robert Williams • Aug. 23, 2018 -
Thrillist debuts travel channel on Snapchat Discover
The lifestyle website plans to create interactive games while offering tips and advice on finding deals.
By Robert Williams • Aug. 23, 2018 -
Facebook supports mobile-first video ad creation with new software tools
The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones.
By Robert Williams • Aug. 23, 2018 -
Study: Kicking off holiday campaigns in October boosts impressions by 7%
Mobile last year carried a 63% cheaper CPC versus desktop, with Facebook and Instagram being must-have platforms for engaging shoppers.
By Erica Sweeney • Aug. 23, 2018 -
Cara Salpini/Marketing Dive
Nike's mobile strategy dominates other athletics retailers
According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.
By Dan Alaimo • Aug. 22, 2018 -
Costco now accepts Apple Pay at all US stores
The payment service joins Google Wallet and Samsung Pay, which were already available at checkout at the bulk warehouse chain.
By Robert Williams • Aug. 22, 2018 -
Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign
The marketing combined Promoted Pins and audience targeting to drive a 9% increase in customer acquisitions and an 11% rise in online sales.
By Robert Williams • Aug. 22, 2018 -
Study: Privacy still a worry for smart speaker users
Despite trust issues, owners of devices like Amazon Echo and Google Home spend more time listening to music and online radio.
By Robert Williams • Aug. 22, 2018 -
Half of adult Facebook users have never heard of Watch, survey shows
The social media giant's free on-demand video service struggles to build viewership, as 24% of adult users who do recognize it have not used it.
By Robert Williams • Aug. 22, 2018 -
Facebook kills 5K ad targeting options to combat discriminatory practices
The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising.
By Erica Sweeney • Aug. 22, 2018 -
Study: Women are 79% more likely than men to make in-app purchases in mobile games
While it's more expensive to acquire gamers on iOS than on Android, the purchase conversion rate is nearly double, Liftoff found.
By Robert Williams • Aug. 21, 2018 -
Giphy gets into the stories game
The site's first story consists of a recap of the final episode of this season's "The Bachelorette."
By Robert Williams • Aug. 21, 2018 -
Mercedes-Benz honors 'The First Drive' with long-form IGTV video
The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.
By Robert Williams • Aug. 21, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Airbnb Gets Stonewalled
A sleepover contest the home-sharing service attempted to host on the Great Wall of China was called off after pushback from locals.
By John Hazard and Lisa Burdige • Aug. 21, 2018 -
Variety: Google and Imax scrap VR camera deal
The tech giant reportedly pulled the plug on the project as part of a shift to focus on augmented reality.
By Robert Williams • Aug. 21, 2018 -
Spotify tunes in first branded podcast series with New Amsterdam Vodka
"Ebb & Flow" debuts as the streaming platform reports that 2 million users of its ad-supported service were using ad blockers earlier this year.
By Erica Sweeney • Aug. 21, 2018 -
Store with tech to rival Amazon Go opens next month
San Francisco-based Zippin has launched a small public demo that is expected to grow into a full-sized, AI-enabled convenience store.
By Alicia Kelso • Aug. 21, 2018 -
'Crazy Rich Asians' leads with social media mentions, box office sales
The movie spurred 173,000 social media posts in the past week as audiences flocked to theaters.
By Robert Williams • Aug. 20, 2018 -
DKNY partners with Meitu on AR fragrance campaign
The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app.
By Robert Williams • Aug. 20, 2018 -
Kit Kat's 360-degree video ad scores 48% completion rate
Nestlé Canada immersed viewers in a Japanese rock garden to urge them to take a break and try its new Matcha Green Tea bar.
By Robert Williams • Aug. 20, 2018
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