Banana Republic hosts Bumble event during NY Fashion Week

The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.

By Robert Williams • Sept. 6, 2018

Study: Amazon, Ikea splurged on early back-to-school ads

Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.

By Erica Sweeney • Sept. 6, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers

For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram.

By Erica Sweeney • Sept. 6, 2018

Gap leveraged social listening to craft its positivity-focused fall campaign theme

The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets. 

By Erica Sweeney • Sept. 6, 2018

Amazon adds a third Amazon Go store in Seattle

The e-tailer quickly opened a third location of its cashierless convenience store in Seattle just days after opening its second location.

By Dan O'Shea • Sept. 5, 2018

Study: YouTube, Netflix videos slowed by wireless carriers

Verizon and AT&T throttled mobile data speeds most frequently, according to research from Northeastern University and the University of Massachusetts, Amherst.

By Robert Williams • Sept. 5, 2018

Samsung flaunts smart home appliances with 'Family Guy' AR exhibit

The "Doorways" interactive platform immerses visitors in a Samsung Intelligent Home in the theme of the TV show.

By Robert Williams • Sept. 5, 2018

Nike sees 1,400% surge in social buzz after Kaepernick ad

Social mentions jumped to 2.7 million on Tuesday after the former San Francisco 49er tweeted an image with the hashtag #JustDoIt, Talkwalker found.

By Robert Williams • Sept. 5, 2018

The Verge: Instagram is creating a standalone shopping app

The app, reportedly named "IG Shopping," signals a major expansion into the social media company's focus on mobile commerce.

By Robert Williams • Sept. 5, 2018

Pizza Hut kicks off first national campaign as NFL sponsor

A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's.

By Erica Sweeney • Sept. 5, 2018

Nike taps Kaepernick for latest 'Just Do It' campaign, setting social media ablaze

The news ignited an uproar online, even though Nike itself has yet to announce the partnership.

By Daphne Howland • Sept. 4, 2018

Mobile marketers bump up holiday campaign preparation, study says

Thirty percent of mobile marketers began preparing this year's holiday campaigns in August, up from 21% this time last year.

By Robert Williams • Sept. 4, 2018

Hispanic consumers over-index on cause-related purchases, Nielsen finds

The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites. 

By Erica Sweeney • Sept. 4, 2018

Guess launches #InMyDenim viral campaign on TikTok

The fashion brand is behind the first promoted hashtag challenge in the U.S. on the short-form video app.

By Robert Williams • Sept. 4, 2018

Netflix joins dozens of brands in testing WhatsApp's business messaging tool

Companies can respond to users' messages for free within 24 hours before being charged.

By Robert Williams • Sept. 4, 2018

GE Appliances brings Google Assistant to smart kitchens

People can control their devices without the need to say an additional GE-specific command.

By Robert Williams • Sept. 4, 2018

How Nike and REI made experiential retail a strategy

The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.

By Cara Salpini • Sept. 4, 2018

Amazon unveils attribution tool while Kellogg's tests new video ad placement

With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers.

By Erica Sweeney • Sept. 4, 2018

Pernod Ricard ups Amazon ad spend in UK as platform delivers results

The marketer said sales on Amazon grew more than 100% over the past year and that it now grabs a 10% market share for spirits makers on the site.

By Erica Sweeney • Sept. 4, 2018

Diesel's new smartwatch showcases mobile payment, Google Assistant and Steve Aoki

While smartwatch adoption hasn't been off the charts, the devices have enduring appeal for fashion brands.

By Robert Williams • Aug. 31, 2018

Burger King partners with DoorDash for free Labor Day weekend delivery

Much has changed since the last time the chain offered delivery a decade ago, including enhanced technology and greater customer demand. 

By Robert Williams • Aug. 31, 2018

Google Assistant now has bilingual speaking features

The language capabilities are part of a push to integrate the search giant's voice-activated digital assistant with more European devices.

By Robert Williams • Aug. 31, 2018

Apple buys AR lens startup Akonia Holographics

The deal is another sign that the tech giant is interested in developing a wearable device that superimposes digital images on the real world.

By Robert Williams • Aug. 31, 2018

Facebook compares video consumption habits across its services to help advertisers

In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.

By Erica Sweeney • Aug. 31, 2018

Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'

The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes. 

By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018