Mobile: Page 165
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WSJ: Yahoo sticks with scanning email to help target ads
The practice has been deemed off-limits by many in the U.S. tech industry.
By Erica Sweeney • Aug. 29, 2018 -
Amazon links AWS tools to social listening
Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.
By Peter Adams • Aug. 29, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Gen Zers drop destination retail, auto brands from the conversation, study finds
Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability.
By Erica Sweeney • Aug. 29, 2018 -
EMarketer: Facebook tops social media usage for all age groups — except teens
Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.
By Erica Sweeney • Aug. 29, 2018 -
Wegmans launches app to assist visually impaired customers
The Rochester, New York-based retailer is the first grocer to debut this technology to help low-vision and blind shoppers navigate stores.
By Lillianna Byington • Aug. 29, 2018 -
Sponsored by TGMABusting myths around Google UAC creative assets
App marketers share pro tips to optimize Google UAC creative assets at The Mobile Growth House.
Aug. 28, 2018 -
Pandora rolls out 3 personalized ad formats
Snack brand Lay's saw a 56% higher ROI on ad spend in an early test of short-form audio spots.
By Robert Williams • Aug. 28, 2018 -
Food, entertainment top 'near me' mobile searches, study says
Uberall reported that 84% of U.S. smartphone owners using the location-driven search are looking for nearby restaurants.
By Robert Williams • Aug. 28, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: The Collateral Damage of InfoWars
Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones.
By John Hazard and Lisa Burdige • Aug. 28, 2018 -
EMarketer: Snapchat to overtake Facebook among UK youth this year
Snapchat's young adult users are forecast to reach 5 million in the market, surpassing Facebook by half a million in a key demographic.
By Robert Williams • Aug. 28, 2018 -
Diane von Furstenberg credits 11% of revenue to personalized e-commerce
The fashion brand used Qubit Aura, an AI-powered product discovery solution, to increase conversions on mobile by four times.
By Robert Williams • Aug. 28, 2018 -
Google tests 'ad strength' with new metric gauging campaign effectiveness
The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features.
By Erica Sweeney • Aug. 28, 2018 -
Big Tobacco used social influencers to target young people, investigation finds
Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times.
By Erica Sweeney • Aug. 28, 2018 -
AR tops list of future shopping experiences
Augmented reality, in-store personalization and robotics are among the future trends that retailers will need to embrace and expand to survive, Infiniti Research said.
By Dan Alaimo • Aug. 27, 2018 -
Deep Dive
How in-car tech will give new meaning to 'mobile commerce'
U.S. drivers are responsible for $212 billion of spending during their commutes, but carmakers have to overcome skepticism from consumers and advertisers about connected cars.
By Robert Williams • Aug. 27, 2018 -
Study: Consumers use twice as many retailer apps from a year ago
Consumers are generally satisfied with smartphone shopping, with 83% saying they are happy with their retail mobile app.
By Robert Williams • Aug. 27, 2018 -
PayPal redesigns app with personalized features, simpler home screen
The move comes as the payments company faces greater competition from Apple Pay Cash and others.
By Robert Williams • Aug. 27, 2018 -
Giphy plans festival to showcase 18-second films
The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.
By Robert Williams • Aug. 27, 2018 -
Intel transforms Burning Man art exhibit with Snapchat AR
Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology.
By Robert Williams • Aug. 27, 2018 -
How Coca-Cola leverages digital to reach 'beyond the real thing'
During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption.
By Erica Sweeney • Aug. 27, 2018 -
The Campbell Soup Co.
Campbell Soup launches new V8 plant-based drink online
The hydration beverage will be sold first at Amazon, Walmart.com and Peapod before going into retail outlets in November.
By Lillianna Byington • Aug. 27, 2018 -
BuzzFeed and Twitter build on success with second live-streamed talk show
The hosts of 40-minute "#What2Watch" will discuss and review linear and non-linear TV shows.
By Robert Williams • Aug. 24, 2018 -
Mobile sales to hit $117B in 2018
Despite subdued growth in mobile sales, smartphones will influence $1.3 trillion worth of sales in the U.S.
By Dan O'Shea • Aug. 24, 2018 -
Frito-Lay ties Alexa skill to personalized back-to-school packaging
Parents can write custom notes on the chip maker's variety packs, and submit their best entries online for a chance to win a $1,000 weekly prize.
By Erica Sweeney • Aug. 24, 2018 -
New York Public Library brings classic literature to Instagram
Nearly 40,000 Instagram users read the library's first Insta Novel, a version of Lewis Carroll's classic "Alice in Wonderland."
By Robert Williams • Aug. 24, 2018
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