Study: Teen ownership of smartphones grows to 89%

Marketers may want to explore strategies tailored to the group's preferences, such as developing emoji keyboards or campaigns on apps like Snapchat and Instagram.

By Robert Williams • Sept. 11, 2018

Adobe: Smart speaker ownership set to hit 48% after the holidays

While shopping is gradually gaining traction, music listening remains the most popular activity on voice-enabled devices.

By Robert Williams • Sept. 11, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Hyundai, Enterprise invest in transportation search app Migo

The Seattle startup has 80,000 users and aims to be the "Netflix of transportation."

By Robert Williams • Sept. 11, 2018

Hilton partners with Foursquare on in-app advice from locals

Hotel loyalty members can use the Hilton Honors app to explore nearby neighborhoods via recommendations from employees who live in the area.

By Robert Williams • Sept. 11, 2018

Facebook tunes up ads with enhanced tracking, more transparent placement

The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement. 

By Erica Sweeney • Sept. 11, 2018

Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac

The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.

By Erica Sweeney • Sept. 11, 2018

Verizon's Oath consolidates ad tech as CEO Tim Armstrong reportedly plans his exit

Oath has struggled to monetize Verizon's user base, with senior executives disagreeing about ad strategy, according to The Wall Street Journal.

By Robert Williams • Sept. 10, 2018

YouCam partners with fashion house for New York Fashion Week AR looks

Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.

By Robert Williams • Sept. 10, 2018

Study: Popular iPhone apps quietly share location with data monetization firms

Many apps reportedly send precise information about tens of millions of mobile devices while providing "little or no mention" of the activity to users. 

By Robert Williams • Sept. 10, 2018

Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary

Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest.

By Peter Adams • Sept. 10, 2018

TomTom offers free mobile mapping data as Google Maps raises prices

Small businesses that want to add store locator maps or real-time traffic information to their apps could benefit the most. 

By Robert Williams • Sept. 10, 2018

Can Katzenberg's NewTV crack the code for mobile video where others have failed?

Verizon's Go90 and Vivendi's Studio+ are the latest in a long line of failed mobile streaming platforms. Now, NewTV aims to master short-form, mobile content with a Hollywood approach.

By Chris Kelly • Sept. 10, 2018

Amazon Go is headed to New York City

This is the company's sixth store overall and the third to be located outside of Seattle.

By Jeff Wells • Sept. 10, 2018

7-Eleven's app kicks off in-store AR experiences for football fans

Customers can scan codes in the aisles and unlock game day face filters and activities through the chain's own mobile app.

By Robert Williams • Sept. 7, 2018

Lexus, Snickers aim for Yahoo Sports' increasingly mobile fantasy football userbase

Several major brands are sponsoring Yahoo Sports' Fantasy Football game, which has seen a 263% jump in mobile interactions over the past few years.

By Robert Williams • Sept. 7, 2018

Apple finalizes Shazam takeover, says app will be ad-free

Weeks after a commission determined that the acquisition won't harm competition in the digital music streaming market, Apple makes the deal official.

By Robert Williams • Updated Sept. 24, 2018

Universal Pictures offers first AR experience integrated across Facebook and Messenger

"Jurassic World" virtual dinosaurs will be unlockable both in stores and in homes when the DVD is released later this month.

By Robert Williams • Sept. 7, 2018

Gillette Venus partners with female directors for Instagram TV content

The P&G brand selected 10 up-and-coming creators via Fiverr for videos showcasing the importance of a woman's point of view.

By Erica Sweeney • Sept. 7, 2018

Ketel One crafts signature cocktails for the Emmys, partners with Lyft for free rides home

The vodka brand is also teaming up with subscription service Cocktail Courier to provide limited-edition, awards show-themed cocktail kits. 

By Erica Sweeney • Sept. 7, 2018

As consumers go digital, Hershey makes e-commerce a priority

Executives at the candy and snack company said online sales are riddled with challenges, including spurring impulse buys and shipping chocolate during the hot summer.

By Lillianna Byington • Sept. 7, 2018

WSJ: Williams-Sonoma set to launch 3D imaging app

The retailer's new app debuts later this month to help customers visualize how furniture will look in their homes.

By Dan Alaimo • Sept. 6, 2018

Fox invests $100M in video-game streaming startup Caffeine

The media giant aims to take on Amazon's Twitch in streaming games, esports tournaments and live concerts.

By Robert Williams • Sept. 6, 2018

Study: Millennial men face pressure to 'be it all' as gender roles shift

Competing definitions of manhood create emotional tensions that brands should consider to connect with the tech-savvy group.

By Robert Williams • Sept. 6, 2018

Twix debuts split-screen Instagram Story as part of left/right campaign

The Mars candy brand urges viewers to watch the video and select a side.

By Robert Williams • Sept. 6, 2018

EMarketer: Grocery app usage to jump 50% this year

Grocery is one of the fastest growing categories of apps, with as many as 30 million adults forecast to order food through one by 2022.

By Jessica Dumont • Sept. 6, 2018