Mobile: Page 167
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Walmart files patent application for VR shopping
People wearing special headsets and gloves could feel the sensation of walking through aisles and selecting items for home delivery.
By Robert Williams • Aug. 20, 2018 -
Opinion
Balancing act: Using customer data from your loyalty program the right way
How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye's Lucy Sharman-Munday weighs in.
By Lucy Sharman-Munday • Aug. 20, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Opinion
Hippocampus, cognitive maps and smartphones in marketing
Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers, writes Silverlight Digital's Lori Goldberg.
By Lori Goldberg • Aug. 20, 2018 -
St. Louis University brings Alexa to every dorm room on campus
The 2,300 Echo Dots will come with preinstalled skills to provide answers to more than 100 questions about the college.
By Robert Williams • Aug. 17, 2018 -
Cashierless retail isn't just for Amazon Go anymore
Indiana convenience store chain Ricker's debuted a hybrid frictionless payment system, while a Silicon Valley startup opened a prototype store that mimics the retail giant.
By Robert Williams • Aug. 17, 2018 -
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Twitter ends third-party access to push notifications, automatic timeline updates
The move is likely to hurt the business models of some third-party developers and could lead to less innovation on the platform.
By Robert Williams • Aug. 17, 2018 -
Shell rolls out in-car gas payments for GM vehicles
Drivers can use their infotainment screens to pay without swiping a credit card, using a mobile device or inputting rewards information.
By Robert Williams • Aug. 17, 2018 -
71K Twitter users block major brands over far-right conspiracy theorist
Starbucks, McDonald's, Pepsi, Visa and more could see their promoted tweets and other ads lose impressions on the platform.
By Erica Sweeney • Aug. 17, 2018 -
Getty Images
HBO, Bumble take over NYC brownstone for movie date night activation
The event featured five screening rooms where invitees and people they met on the app could watch an HBO film tailored to their personal preferences.
By Erica Sweeney • Aug. 17, 2018 -
Alexa-Cortana voice integration speaks its first words
In an increasingly competitive space, the two tech giants just took a big step toward bolstering their competitive positions through a collaboration.
By Dan Alaimo • Aug. 16, 2018 -
23andMe partners with iHeartRadio on celebrity podcast series
"Spit" aims to engage on-the-go listeners better than traditional audio ads or overtly branded content.
By Robert Williams • Aug. 16, 2018 -
BBVA Compass adds money management tools to mobile app
The update helps customers track spending habits and set monthly budgets.
By Robert Williams • Aug. 16, 2018 -
Real Simple's 'idea home' installation will get its own mobile commerce app
Arm & Hammer, Garnier, Glade and Sherwin-Williams are among the sponsors of the magazine's home decorating installation.
By Robert Williams • Aug. 16, 2018 -
American Express readies payment wristbands for US Open
The Amex Band lets wearers pay for concessions and exclusive merchandise, as well as pick up free mobile charging devices at the tournament.
By Robert Williams • Aug. 16, 2018 -
Foot Locker, Asics team up on shoppable anime series, apparel collection
"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.
By Erica Sweeney • Aug. 16, 2018 -
Gen Z more likely to visit shopping malls, fast-food restaurants, study finds
Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as "killing" such industries.
By Erica Sweeney • Aug. 16, 2018 -
53% of consumers more likely to purchase from brands that are transparent on social media
A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.
By Erica Sweeney • Aug. 16, 2018 -
Neutrogena, Sonos beta test use of video in Amazon search campaigns
Currently only available on iOS devices, the ads are shown below the fold in search results.
By Robert Williams • Aug. 15, 2018 -
Adidas signs with Twitter to livestream high school football
"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.
By Robert Williams • Aug. 15, 2018 -
Facebook helps brands turn still image ads into direct-response videos
In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.
By Erica Sweeney • Aug. 15, 2018 -
Dos Toros serves up to 10 free burritos a day with gamified app
The Burrito Time app sends a push notification when users can claim a free burrito, but doesn't include any other features like ordering or loyalty rewards.
By Robert Williams • Aug. 15, 2018 -
Study: Restaurant-goers turn to voice platforms for more dining information
Four out of five users of digital assistants like Amazon Alexa or Google Assistant seek restaurant information.
By Robert Williams • Aug. 15, 2018 -
Business Insider: Apple urges developers to hike prices, push app subscriptions
The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.
By Robert Williams • Aug. 14, 2018 -
H&M powers up new website, mobile app
Making good on its pledge to intensify e-commerce efforts, the apparel chain unveiled mobile payment, Scan & Find, live chat and a social photo gallery.
By Dan O'Shea • Aug. 14, 2018 -
Study: Amazon's share of smart speaker shipments fell to 41% from 76% last year
During Q2, Google boosted its share to 28% from 16% during the same period a year ago, Strategy Analytics found.
By Robert Williams • Aug. 14, 2018
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