Mobile: Page 167
-
Just 20% of travel planning searches happen exclusively on mobile, survey finds
Around half of respondents used desktops, while 26% used mobile and desktop equally, with paid search campaigns being particularly effective.
By Erica Sweeney • Aug. 31, 2018 -
AccuWeather partners with Foursquare for location-based audience segments
The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base.
By Robert Williams • Aug. 30, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Wikimedia
Dunkin' Donuts adds voice-enabled orders with Alexa skill
Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.
By Robert Williams • Aug. 30, 2018 -
Opinion
How marketers can drive mobile user acquisition through diversification
Facebook and Google should be part of any marketing strategy, but looking to other channels for scale and deeper insights is an increasingly necessary move, writes Fluent's George Eames.
By George Eames • Aug. 30, 2018 -
Buffalo Wild Wings teams with DraftKings for exclusive mobile app game
Contestants have a chance to win prizes such as gift cards, Blazin' Reward Points and free wings for a year.
By Robert Williams • Aug. 30, 2018 -
Dreams
Classic TV shows get vertical treatment on streaming service Dreams
The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.
By Robert Williams • Aug. 30, 2018 -
Busch
Busch rides return of a fall favorite with its own latte-themed campaign
Billboards and a line of themed #BuschLatte merchandise play off of Starbucks' early release of the Pumpkin Spice Latte.
By Erica Sweeney • Aug. 30, 2018 -
Getty Images
Reports: Amazon plots new ad-supported video service, as Facebook expands Watch globally
The new offering, which may be called Free Dive, will be separate from Amazon Prime and reportedly appears similar to the Roku Channel.
By Erica Sweeney • Aug. 30, 2018 -
Landmrk
Ariana Grande sweetens album release with mixed-reality experience
The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards.
By Erica Sweeney • Aug. 30, 2018 -
Instagram steps up authentication for users with large audiences
Several new measures are an important step in trying to make the platform safer for brands and users that want transparency.
By Robert Williams • Aug. 29, 2018 -
Getty Images
McDonald's sees daily app usage jump 20%-40%
The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low."
By Robert Williams • Aug. 29, 2018 -
TGI Fridays UK boosts loyalty visits, revenue with revamped app
The casual dining chain saw a 61% gain in loyalty visits during the first month of offering rewards.
By Robert Williams • Aug. 29, 2018 -
Adidas sells out of prereleased sneaker on Snapchat
The athletic brand's sneaker drop follows a similarly successful promotion by Nike.
By Robert Williams • Aug. 29, 2018 -
WSJ: Yahoo sticks with scanning email to help target ads
The practice has been deemed off-limits by many in the U.S. tech industry.
By Erica Sweeney • Aug. 29, 2018 -
Amazon links AWS tools to social listening
Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.
By Peter Adams • Aug. 29, 2018 -
Gen Zers drop destination retail, auto brands from the conversation, study finds
Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability.
By Erica Sweeney • Aug. 29, 2018 -
EMarketer: Facebook tops social media usage for all age groups — except teens
Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.
By Erica Sweeney • Aug. 29, 2018 -
Wegmans launches app to assist visually impaired customers
The Rochester, New York-based retailer is the first grocer to debut this technology to help low-vision and blind shoppers navigate stores.
By Lillianna Byington • Aug. 29, 2018 -
Sponsored by TGMABusting myths around Google UAC creative assets
App marketers share pro tips to optimize Google UAC creative assets at The Mobile Growth House.
Aug. 28, 2018 -
Pandora rolls out 3 personalized ad formats
Snack brand Lay's saw a 56% higher ROI on ad spend in an early test of short-form audio spots.
By Robert Williams • Aug. 28, 2018 -
Food, entertainment top 'near me' mobile searches, study says
Uberall reported that 84% of U.S. smartphone owners using the location-driven search are looking for nearby restaurants.
By Robert Williams • Aug. 28, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: The Collateral Damage of InfoWars
Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones.
By John Hazard and Lisa Burdige • Aug. 28, 2018 -
EMarketer: Snapchat to overtake Facebook among UK youth this year
Snapchat's young adult users are forecast to reach 5 million in the market, surpassing Facebook by half a million in a key demographic.
By Robert Williams • Aug. 28, 2018 -
Diane von Furstenberg credits 11% of revenue to personalized e-commerce
The fashion brand used Qubit Aura, an AI-powered product discovery solution, to increase conversions on mobile by four times.
By Robert Williams • Aug. 28, 2018 -
Google tests 'ad strength' with new metric gauging campaign effectiveness
The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features.
By Erica Sweeney • Aug. 28, 2018
Previous
