Mobile: Page 164
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Guess launches #InMyDenim viral campaign on TikTok
The fashion brand is behind the first promoted hashtag challenge in the U.S. on the short-form video app.
By Robert Williams • Sept. 4, 2018 -
Netflix joins dozens of brands in testing WhatsApp's business messaging tool
Companies can respond to users' messages for free within 24 hours before being charged.
By Robert Williams • Sept. 4, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
GE Appliances brings Google Assistant to smart kitchens
People can control their devices without the need to say an additional GE-specific command.
By Robert Williams • Sept. 4, 2018 -
Nike
Deep DiveHow Nike and REI made experiential retail a strategy
The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.
By Cara Salpini • Sept. 4, 2018 -
Amazon unveils attribution tool while Kellogg's tests new video ad placement
With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers.
By Erica Sweeney • Sept. 4, 2018 -
Pernod Ricard ups Amazon ad spend in UK as platform delivers results
The marketer said sales on Amazon grew more than 100% over the past year and that it now grabs a 10% market share for spirits makers on the site.
By Erica Sweeney • Sept. 4, 2018 -
Diesel's new smartwatch showcases mobile payment, Google Assistant and Steve Aoki
While smartwatch adoption hasn't been off the charts, the devices have enduring appeal for fashion brands.
By Robert Williams • Aug. 31, 2018 -
Burger King partners with DoorDash for free Labor Day weekend delivery
Much has changed since the last time the chain offered delivery a decade ago, including enhanced technology and greater customer demand.
By Robert Williams • Aug. 31, 2018 -
Google Assistant now has bilingual speaking features
The language capabilities are part of a push to integrate the search giant's voice-activated digital assistant with more European devices.
By Robert Williams • Aug. 31, 2018 -
Apple buys AR lens startup Akonia Holographics
The deal is another sign that the tech giant is interested in developing a wearable device that superimposes digital images on the real world.
By Robert Williams • Aug. 31, 2018 -
Facebook compares video consumption habits across its services to help advertisers
In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.
By Erica Sweeney • Aug. 31, 2018 -
Column
Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'
The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes.
By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018 -
Just 20% of travel planning searches happen exclusively on mobile, survey finds
Around half of respondents used desktops, while 26% used mobile and desktop equally, with paid search campaigns being particularly effective.
By Erica Sweeney • Aug. 31, 2018 -
AccuWeather partners with Foursquare for location-based audience segments
The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base.
By Robert Williams • Aug. 30, 2018 -
Wikimedia
Dunkin' Donuts adds voice-enabled orders with Alexa skill
Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.
By Robert Williams • Aug. 30, 2018 -
Opinion
How marketers can drive mobile user acquisition through diversification
Facebook and Google should be part of any marketing strategy, but looking to other channels for scale and deeper insights is an increasingly necessary move, writes Fluent's George Eames.
By George Eames • Aug. 30, 2018 -
Buffalo Wild Wings teams with DraftKings for exclusive mobile app game
Contestants have a chance to win prizes such as gift cards, Blazin' Reward Points and free wings for a year.
By Robert Williams • Aug. 30, 2018 -
Dreams
Classic TV shows get vertical treatment on streaming service Dreams
The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.
By Robert Williams • Aug. 30, 2018 -
Getty Images
Reports: Amazon plots new ad-supported video service, as Facebook expands Watch globally
The new offering, which may be called Free Dive, will be separate from Amazon Prime and reportedly appears similar to the Roku Channel.
By Erica Sweeney • Aug. 30, 2018 -
Landmrk
Ariana Grande sweetens album release with mixed-reality experience
The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards.
By Erica Sweeney • Aug. 30, 2018 -
Busch
Busch rides return of a fall favorite with its own latte-themed campaign
Billboards and a line of themed #BuschLatte merchandise play off of Starbucks' early release of the Pumpkin Spice Latte.
By Erica Sweeney • Aug. 30, 2018 -
Instagram steps up authentication for users with large audiences
Several new measures are an important step in trying to make the platform safer for brands and users that want transparency.
By Robert Williams • Aug. 29, 2018 -
Getty Images
McDonald's sees daily app usage jump 20%-40%
The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low."
By Robert Williams • Aug. 29, 2018 -
TGI Fridays UK boosts loyalty visits, revenue with revamped app
The casual dining chain saw a 61% gain in loyalty visits during the first month of offering rewards.
By Robert Williams • Aug. 29, 2018 -
Adidas sells out of prereleased sneaker on Snapchat
The athletic brand's sneaker drop follows a similarly successful promotion by Nike.
By Robert Williams • Aug. 29, 2018
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