Acura urges social media users to #LookUp in new influencer campaign

The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.

By Erica Sweeney • Sept. 20, 2018

Kayak app adds luggage-sizing AR, Siri Shortcuts

The travel site's app is one of the first to roll out features supported by Apple's newly released iOS 12.

By Robert Williams • Sept. 20, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Perfect365 AR beauty app lets users earn Kin crypto coins

The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.

By Robert Williams • Sept. 20, 2018

Gap cut paid search keyword ads by 95%, analysis finds

As the retailer falters, it is focusing most of its search investment on brand terms and neglecting keywords that could lure in new customers. 

By Erica Sweeney • Sept. 20, 2018

Dos Toros' Instagram following jumps 10x with meme account

The @PintoTheBurrito account helped to boost the brand's account to 40,000 followers in two years.

By Robert Williams • Sept. 20, 2018

Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'

By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.

By Naomi Eide • Sept. 20, 2018

Macy's highlights in-store tech, e-commerce brands ahead of the holidays

The department store retailer is rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said.

By Corinne Ruff • Sept. 19, 2018

The North Face expands definition of 'exploration' in short films

The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists. 

By Erica Sweeney • Sept. 19, 2018

Hasbro tests Amazon's toolkit for Alexa-powered gadgets

The new toolkit lets developers more easily pair their devices with Echo speakers.

By Robert Williams • Sept. 19, 2018

Pinterest opens influencer API to third-party platforms

Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.

By Erica Sweeney • Sept. 19, 2018

Doritos sponsors gaming tournament at annual Twitch convention

Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode. 

By Kayla Matthews • Sept. 19, 2018

Renault-Nissan-Mitsubishi partners with Google on in-car voice tech

The carmakers will build vehicles whose digital dashboards run on Android and handle voice commands from Google Assistant.

By Robert Williams • Sept. 19, 2018

Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says

The e-commerce giant is now forecast to generate $4.61 billion in U.S. ad revenue this year, up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time. 

By Erica Sweeney • Sept. 19, 2018

Carnival cruises debut 'OceanView' video streaming app

People can watch popular travel series and other original shows at home, on the go or at sea through the streamlined mobile platform.

By Robert Williams • Sept. 19, 2018

Google plans to loosen control over AMP

The search giant is forming committees with companies like The Washington Post, eBay and WordPress developer Automattic to make decisions about the mobile page format.

By Robert Williams • Sept. 19, 2018

Victoria's Secret's Pink revamps loyalty with fresh mobile app, college focus

Pink Nation's app redesign includes links to Campus Rep brand ambassadors and first looks at new products, games and member-only shopping events.

By Natalie Black (Koltun) • Sept. 19, 2018

Facebook to gain most from big holiday ad spend

Digital advertising tops the marketing wish list for 68% of retailers, with a huge chunk going to Facebook and Instagram, Reveal Mobile predicts.

By Dan Alaimo • Sept. 18, 2018

Ad Age: Spotify sees 2nd big marketer depart in as many weeks

VP of brand creative Jackie Jantos joins former CMO Seth Farbman in leaving the music streaming service amid a broader shuffle of its marketing structure.

By Peter Adams • Sept. 18, 2018

Instagram expands shopping features to boost brands' direct sales

Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.

By Robert Williams • Sept. 18, 2018

Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo

While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo. 

By Erica Sweeney • Sept. 18, 2018

KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor

The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own. 

By Erica Sweeney • Sept. 18, 2018

Shopify brings AR shopping to merchants' mobile websites

Small businesses like furniture e-tailer Horne and bike merchant Pure Cycles now offer immersive experiences for shoppers to inspect items before buying.

By Robert Williams • Sept. 18, 2018

Uber looks ahead with its biggest ad campaign

The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.

By Robert Williams • Sept. 18, 2018

TripAdvisor tests social 'travel feed' that loops in publishers and influencers

Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences. 

By Robert Williams • Sept. 18, 2018

Salesforce: Mobile to drive 68% of holiday e-commerce traffic

While the holiday season looks promising, retail marketers need to prepare for an early start, especially on mobile.

By Dan Alaimo • Sept. 17, 2018