Mobile: Page 163
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7-Eleven's app kicks off in-store AR experiences for football fans
Customers can scan codes in the aisles and unlock game day face filters and activities through the chain's own mobile app.
By Robert Williams • Sept. 7, 2018 -
Lexus, Snickers aim for Yahoo Sports' increasingly mobile fantasy football userbase
Several major brands are sponsoring Yahoo Sports' Fantasy Football game, which has seen a 263% jump in mobile interactions over the past few years.
By Robert Williams • Sept. 7, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Apple finalizes Shazam takeover, says app will be ad-free
Weeks after a commission determined that the acquisition won't harm competition in the digital music streaming market, Apple makes the deal official.
By Robert Williams • Updated Sept. 24, 2018 -
Universal Pictures offers first AR experience integrated across Facebook and Messenger
"Jurassic World" virtual dinosaurs will be unlockable both in stores and in homes when the DVD is released later this month.
By Robert Williams • Sept. 7, 2018 -
Gillette Venus partners with female directors for Instagram TV content
The P&G brand selected 10 up-and-coming creators via Fiverr for videos showcasing the importance of a woman's point of view.
By Erica Sweeney • Sept. 7, 2018 -
Ketel One crafts signature cocktails for the Emmys, partners with Lyft for free rides home
The vodka brand is also teaming up with subscription service Cocktail Courier to provide limited-edition, awards show-themed cocktail kits.
By Erica Sweeney • Sept. 7, 2018 -
Hershey
As consumers go digital, Hershey makes e-commerce a priority
Executives at the candy and snack company said online sales are riddled with challenges, including spurring impulse buys and shipping chocolate during the hot summer.
By Lillianna Byington • Sept. 7, 2018 -
WSJ: Williams-Sonoma set to launch 3D imaging app
The retailer's new app debuts later this month to help customers visualize how furniture will look in their homes.
By Dan Alaimo • Sept. 6, 2018 -
Fox invests $100M in video-game streaming startup Caffeine
The media giant aims to take on Amazon's Twitch in streaming games, esports tournaments and live concerts.
By Robert Williams • Sept. 6, 2018 -
Study: Millennial men face pressure to 'be it all' as gender roles shift
Competing definitions of manhood create emotional tensions that brands should consider to connect with the tech-savvy group.
By Robert Williams • Sept. 6, 2018 -
Twix debuts split-screen Instagram Story as part of left/right campaign
The Mars candy brand urges viewers to watch the video and select a side.
By Robert Williams • Sept. 6, 2018 -
EMarketer: Grocery app usage to jump 50% this year
Grocery is one of the fastest growing categories of apps, with as many as 30 million adults forecast to order food through one by 2022.
By Jessica Dumont • Sept. 6, 2018 -
Banana Republic hosts Bumble event during NY Fashion Week
The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.
By Robert Williams • Sept. 6, 2018 -
Study: Amazon, Ikea splurged on early back-to-school ads
Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.
By Erica Sweeney • Sept. 6, 2018 -
Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers
For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram.
By Erica Sweeney • Sept. 6, 2018 -
Gap leveraged social listening to craft its positivity-focused fall campaign theme
The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets.
By Erica Sweeney • Sept. 6, 2018 -
Amazon adds a third Amazon Go store in Seattle
The e-tailer quickly opened a third location of its cashierless convenience store in Seattle just days after opening its second location.
By Dan O'Shea • Sept. 5, 2018 -
Study: YouTube, Netflix videos slowed by wireless carriers
Verizon and AT&T throttled mobile data speeds most frequently, according to research from Northeastern University and the University of Massachusetts, Amherst.
By Robert Williams • Sept. 5, 2018 -
Samsung flaunts smart home appliances with 'Family Guy' AR exhibit
The "Doorways" interactive platform immerses visitors in a Samsung Intelligent Home in the theme of the TV show.
By Robert Williams • Sept. 5, 2018 -
Nike sees 1,400% surge in social buzz after Kaepernick ad
Social mentions jumped to 2.7 million on Tuesday after the former San Francisco 49er tweeted an image with the hashtag #JustDoIt, Talkwalker found.
By Robert Williams • Sept. 5, 2018 -
The Verge: Instagram is creating a standalone shopping app
The app, reportedly named "IG Shopping," signals a major expansion into the social media company's focus on mobile commerce.
By Robert Williams • Sept. 5, 2018 -
Pizza Hut kicks off first national campaign as NFL sponsor
A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's.
By Erica Sweeney • Sept. 5, 2018 -
Cara Salpini/Marketing Dive
Nike taps Kaepernick for latest 'Just Do It' campaign, setting social media ablaze
The news ignited an uproar online, even though Nike itself has yet to announce the partnership.
By Daphne Howland • Sept. 4, 2018 -
Mobile marketers bump up holiday campaign preparation, study says
Thirty percent of mobile marketers began preparing this year's holiday campaigns in August, up from 21% this time last year.
By Robert Williams • Sept. 4, 2018 -
Hispanic consumers over-index on cause-related purchases, Nielsen finds
The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites.
By Erica Sweeney • Sept. 4, 2018
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