97% of consumers expect brands to use technology responsibly, but focus on innovation, study says

The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.

By Erica Sweeney • Sept. 13, 2018

Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads

The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer. 

By Robert Williams • Sept. 13, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

Good Housekeeping, Amazon team up for mobile-enabled mall pop-up

Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.

By Robert Williams • Sept. 13, 2018

Shoclef app puts social spin on personal shopper trend

People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.

By Dan O'Shea • Sept. 13, 2018

Google and Samsung collaborate on RCS mobile messaging

As more brands explore media-rich messaging, the two tech giants are working to get ahead of the technology's potential growth.

By Robert Williams • Sept. 13, 2018

Study: Mobile commerce to overtake e-commerce by 2019

Click-and-collect and mobile order-ahead are encouraging consumers to shift their purchasing online, 451 Research said.

By Robert Williams • Sept. 12, 2018

Sacramento Kings is early adopter of RCS messaging for customer service

As brands look to engage customers via mobile messaging, RCS could help wireless carriers better compete against Facebook Messenger and Apple Business Chat.

By Robert Williams • Sept. 12, 2018

Ted Baker showcases fall fashion line with AI-powered chatbot

Along with providing fashion inspiration, the "Seemore" assistant on Facebook Messenger can answer questions and help customers track orders.

By Robert Williams • Sept. 12, 2018

Traditional brands manage loyalty gains through focus on emotional connections, study says

While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.

By Erica Sweeney • Sept. 12, 2018

Physicians Formula samples AR banner ads for makeup try-ons

Users can buy the virtually sampled products directly from the ad, which runs on SheKnows Media and through October.

By Robert Williams • Sept. 12, 2018

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts

Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.

By Erica Sweeney • Sept. 12, 2018

Häagen-Dazs tests geotargeted, on-demand delivery

The General Mills brand's app lets customers order ice cream to their exact location and track deliveries in real time.

By Jessi Devenyns • Sept. 11, 2018

Study: Teen ownership of smartphones grows to 89%

Marketers may want to explore strategies tailored to the group's preferences, such as developing emoji keyboards or campaigns on apps like Snapchat and Instagram.

By Robert Williams • Sept. 11, 2018

Adobe: Smart speaker ownership set to hit 48% after the holidays

While shopping is gradually gaining traction, music listening remains the most popular activity on voice-enabled devices.

By Robert Williams • Sept. 11, 2018

Hyundai, Enterprise invest in transportation search app Migo

The Seattle startup has 80,000 users and aims to be the "Netflix of transportation."

By Robert Williams • Sept. 11, 2018

Hilton partners with Foursquare on in-app advice from locals

Hotel loyalty members can use the Hilton Honors app to explore nearby neighborhoods via recommendations from employees who live in the area.

By Robert Williams • Sept. 11, 2018

Facebook tunes up ads with enhanced tracking, more transparent placement

The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement. 

By Erica Sweeney • Sept. 11, 2018

Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac

The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.

By Erica Sweeney • Sept. 11, 2018

Verizon's Oath consolidates ad tech as CEO Tim Armstrong reportedly plans his exit

Oath has struggled to monetize Verizon's user base, with senior executives disagreeing about ad strategy, according to The Wall Street Journal.

By Robert Williams • Sept. 10, 2018

YouCam partners with fashion house for New York Fashion Week AR looks

Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.

By Robert Williams • Sept. 10, 2018

Study: Popular iPhone apps quietly share location with data monetization firms

Many apps reportedly send precise information about tens of millions of mobile devices while providing "little or no mention" of the activity to users. 

By Robert Williams • Sept. 10, 2018

Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary

Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest.

By Peter Adams • Sept. 10, 2018

TomTom offers free mobile mapping data as Google Maps raises prices

Small businesses that want to add store locator maps or real-time traffic information to their apps could benefit the most. 

By Robert Williams • Sept. 10, 2018

Can Katzenberg's NewTV crack the code for mobile video where others have failed?

Verizon's Go90 and Vivendi's Studio+ are the latest in a long line of failed mobile streaming platforms. Now, NewTV aims to master short-form, mobile content with a Hollywood approach.

By Chris Kelly • Sept. 10, 2018

Amazon Go is headed to New York City

This is the company's sixth store overall and the third to be located outside of Seattle.

By Jeff Wells • Sept. 10, 2018