Mobile: Page 162
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Chipotle / Instagram
Chipotle shares 2nd Instagram page to drive 'For Real' campaign
As the burrito chain works past several food safety incidents, it aims to emphasize quality ingredients and provide greater transparency into how it sources and prepares food.
By Robert Williams • Sept. 25, 2018 -
Survey: 80% of shoppers plan to spend at least as much as last year on holidays
Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV.
By Erica Sweeney • Sept. 25, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Instagram co-founders jointly resign, will leave in coming weeks
CEO Kevin Systrom and CTO Mike Krieger will pursue other opportunities at a time when the Facebook-owned app is ramping up efforts in content, commerce and more.
By Peter Adams • Sept. 25, 2018 -
Marriott to test Apple, Salesforce partnership on mobile business apps
The hotel brand will detail this week how the companies' technologies work together to let guests adjust the thermostat, order room service or hail a ride.
By Robert Williams • Sept. 25, 2018 -
USA Today promotes 'The City' podcast with AR visuals
The narrated experience includes 3D animation, archived photos and sound to immerse listeners in the podcast.
By Robert Williams • Sept. 25, 2018 -
Snapchat links with Amazon on visual search function
If successful, the new feature could help to generate much sought after m-commerce revenue for parent company Snap.
By Chris Kelly • Sept. 24, 2018 -
Zebra unveils new in-store mobile scanner for retailers
As cashierless tech grows popular, mobile marketers must continue to explore how to remove friction from the shopping and checkout processes.
By Dan O'Shea • Sept. 24, 2018 -
Amazon Go stores threaten the economy, UFCW chief says
Millions of Americans will lose jobs as cashierless stores catch on, warns Marc Perrone, United Food and Commercial Workers International Union president.
By Daphne Howland • Sept. 24, 2018 -
Cheddar: Facebook readies debut of Portal smart home device
The camera-enabled tech will reportedly have social networking features and Amazon's Alexa assistant built in.
By Robert Williams • Sept. 24, 2018 -
Walmart's Savings Catcher app will soon require mobile payment
To collect cash-back rewards, shoppers must use Walmart Pay starting next month.
By Robert Williams • Sept. 24, 2018 -
Gap chatbot enlists 'wear testers' for men's athleisure line
Once men share their experiences of wearing the clothes, the brand will use that information to improve new Hill City products.
By Robert Williams • Sept. 24, 2018 -
Opinion
How brands can use mobile targeting for good
By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes.
By Lauren Farricker • Sept. 24, 2018 -
Bloomberg: Toyota will integrate Android Auto into cars
The company will reportedly add the Google software to its vehicles after years of citing security and privacy concerns with the interface.
By Robert Williams • Sept. 24, 2018 -
OTT ad spending will leap 40% to $2B in 2018, Magna finds
National linear TV ad spend is also projected to grow 1% thanks to loyalty from categories like pharma and food and beverage.
By Erica Sweeney • Sept. 24, 2018 -
Ketel One Botanical pairs with influencers, Drizly for girls' night in events
The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22.
By Erica Sweeney • Sept. 21, 2018 -
Amazon integrates an improved Alexa throughout homes and in cars with new hardware
The e-commerce giant looks to reassert its dominance in the smart speaker and voice assistant space as it fights off Google, Apple and other competitors.
By Chris Kelly • Sept. 21, 2018 -
Great Clips adds Siri Shortcuts, reminders to app
The salon brand joins The Weather Channel, Pandora and others by integrating the new feature that makes the virtual assistant customizable.
By Robert Williams • Sept. 21, 2018 -
US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says
The U.S. ad market is projected to exceed $200 billion for the first time in 2018 and expand 6.9% from 2017.
By Erica Sweeney • Sept. 21, 2018 -
Study: Less than 20% of people have made purchases on social media
Security and privacy concerns bar many consumers from trusting social commerce, even though 80% are familiar with the technology.
By Robert Williams • Sept. 21, 2018 -
Cosmo teams with Macy's, Juicy Couture on print-to-mobile shoppable AR ad
Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.
By Robert Williams • Sept. 21, 2018 -
IDC: AR/VR headset shipments to surge 88% a year until 2022
Smartphones may be the primary way people experience AR for the foreseeable future, while VR adoption will depend on declining headset prices.
By Robert Williams • Sept. 21, 2018 -
Amazon Scout gamifies shopping recommendations
Shoppers can get personalized product suggestions based on items they "like" or "dislike" through thumbs-up or thumbs-down icons.
By Dan O'Shea • Sept. 20, 2018 -
Kia, Red Bull build drift car and racer Collette Davis jumps over it
Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt.
By Erica Sweeney • Sept. 20, 2018 -
Bloomberg: Amazon mulling 3K Go stores by 2021
Up to 10 of the cashierless convenience stores could open before the end of this year.
By Dan O'Shea • Sept. 20, 2018 -
YouTube opens gaming section, will shutter standalone app in 2019
Similar to Amazon's Twitch, the YouTube Gaming section of its website groups videos by topic and promotes livestreamers.
By Robert Williams • Sept. 20, 2018
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