Mobile: Page 161
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Carnival cruises debut 'OceanView' video streaming app
People can watch popular travel series and other original shows at home, on the go or at sea through the streamlined mobile platform.
By Robert Williams • Sept. 19, 2018 -
Google plans to loosen control over AMP
The search giant is forming committees with companies like The Washington Post, eBay and WordPress developer Automattic to make decisions about the mobile page format.
By Robert Williams • Sept. 19, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Victoria's Secret Pink
Victoria's Secret's Pink revamps loyalty with fresh mobile app, college focus
Pink Nation's app redesign includes links to Campus Rep brand ambassadors and first looks at new products, games and member-only shopping events.
By Natalie Koltun • Sept. 19, 2018 -
Facebook to gain most from big holiday ad spend
Digital advertising tops the marketing wish list for 68% of retailers, with a huge chunk going to Facebook and Instagram, Reveal Mobile predicts.
By Dan Alaimo • Sept. 18, 2018 -
Ad Age: Spotify sees 2nd big marketer depart in as many weeks
VP of brand creative Jackie Jantos joins former CMO Seth Farbman in leaving the music streaming service amid a broader shuffle of its marketing structure.
By Peter Adams • Sept. 18, 2018 -
Instagram expands shopping features to boost brands' direct sales
Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.
By Robert Williams • Sept. 18, 2018 -
Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo
While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo.
By Erica Sweeney • Sept. 18, 2018 -
KFC
KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor
The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own.
By Erica Sweeney • Sept. 18, 2018 -
Shopify brings AR shopping to merchants' mobile websites
Small businesses like furniture e-tailer Horne and bike merchant Pure Cycles now offer immersive experiences for shoppers to inspect items before buying.
By Robert Williams • Sept. 18, 2018 -
Uber looks ahead with its biggest ad campaign
The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.
By Robert Williams • Sept. 18, 2018 -
Trip Advisor
TripAdvisor tests social 'travel feed' that loops in publishers and influencers
Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences.
By Robert Williams • Sept. 18, 2018 -
Salesforce: Mobile to drive 68% of holiday e-commerce traffic
While the holiday season looks promising, retail marketers need to prepare for an early start, especially on mobile.
By Dan Alaimo • Sept. 17, 2018 -
Barstool Sports' pizza app spurs 175,000 downloads in first month
The Yelp-like app lets people order and post online reviews about pizza joints.
By Robert Williams • Sept. 17, 2018 -
Twitter puts live broadcasts atop user timelines
The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.
By Robert Williams • Sept. 17, 2018 -
DTC beverage brand Dirty Lemon unveils first cashierless store
Popularized on Instagram, the brand now lets shoppers text an order, grab a six-pack and leave without swiping a credit card at the New York City shop.
By Robert Williams • Sept. 17, 2018 -
Old Spice livestreams obstacle course game show 'Foam Zone'
The football-themed program airs today and tomorrow on YouTube, Twitch and Facebook Live.
By Robert Williams • Sept. 17, 2018 -
Busch
Busch cracks open social media scavenger hunt in national forests
Contestants can use clues shared online to find specially marked trees and win free beer for a year.
By Robert Williams • Sept. 17, 2018 -
Snapchat partners with media companies to curate their own Our Stories
The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.
By Robert Williams • Sept. 14, 2018 -
Verizon awards new iPhone in Snapchat AR scavenger hunt
The carrier's "Score the iPhone" game is like Pokemon Go, but with a chance to win one of Apple's newest devices.
By Robert Williams • Sept. 14, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018 -
TBS
Samantha Bee's get-out-the-vote game app crashes after big turnout
The HQ Trivia-like app faced technical difficulties as mobile users downloaded it 50,000 times in its first 24 hours.
By Robert Williams • Sept. 14, 2018 -
L'Oréal Paris tries on web-based AR makeup sampling
This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.
By Robert Williams • Sept. 14, 2018 -
'Deadpool 2' resurrects Blockbuster with London pop-up
Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code.
By Erica Sweeney • Sept. 13, 2018 -
7-Eleven rolls out Apple Pay, Google Pay to all US stores
As its tech expansion continues, the convenience chain will soon accept mobile payments from the primary wallet apps in all 8,000 domestic stores.
By Dan Alaimo • Sept. 13, 2018 -
Apple brings advanced tech to more users with iPhone X refresh
Larger screens, better cameras and cutting-edge tech like Face ID and AR could be a boon for app developers.
By Chris Kelly • Sept. 13, 2018
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