Mobile: Page 161
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Deep Dive
Will AR bring joy to holiday marketing?
The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.
By Dianna Christe • Oct. 1, 2018 -
Facebook adds personas to Messenger chatbots
In response to requests, the company also integrated Messenger chatbot support for WordPress.
By Robert Williams • Oct. 1, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Goldman: Apple will charge Google $12B to be default search engine in 2019
The bank estimates that the tech giant makes more money from traffic fees than from its Apple Music and iCloud.
By Robert Williams • Oct. 1, 2018 -
Weight Watchers revamps mobile strategy with rebranding effort
The app will feature a personalized and updated version of the company's FitPoints system.
By Robert Williams • Sept. 28, 2018 -
Facebook's new in-stream video ad solutions target most engaged viewers
Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.
By Erica Sweeney • Sept. 28, 2018 -
Study: Social media ranks No. 1 for holiday ad spending
Facebook will be the most popular platform for ad buying by smaller businesses.
By Robert Williams • Sept. 28, 2018 -
Column
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018 -
Amazon, Twitch add shopping, enhanced features to 'Thursday Night Football'
Viewers of the live-streamed games on Twitch can chat using customized NFL emoji.
By Robert Williams • Sept. 28, 2018 -
Snapchat expands 3 e-commerce, ad targeting features to all marketers
After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.
By Robert Williams • Sept. 28, 2018 -
Report: Amazon mulls building its own ad product for OTT TV
As OTT advertising escalates, video platform Innovid is also introducing a self-service tool for creating scalable connected TV ads to run across platforms.
By Erica Sweeney • Sept. 27, 2018 -
Study: Consumers favor 'mobile-first' experience from businesses
More than half surveyed said they would choose to use one company over another based on interactions on their devices.
By Robert Williams • Sept. 27, 2018 -
Punky Colour and YouCam offer virtual hair color trial, one-tap purchasing
Users can purchase their preferred shade directly from Target and Ulta Beauty.
By Robert Williams • Sept. 27, 2018 -
Liquid-Plumr trends on YouTube with 'Will It Clog?' challenge
The Clorox brand of drain cleaner partnered with YouTube channels Vat19 and HellthyJunkFood on the influencer campaign.
By Robert Williams • Sept. 27, 2018 -
Mastermind Marketing
ExxonMobil's influencer campaign generates 1M engagements
The energy giant partnered with YouTube social influencers to demonstrate its Speedpass+ mobile app.
By Robert Williams • Sept. 27, 2018 -
Macy's ramps up automated digital creative in expanded partnership with Madras
A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.
By Erica Sweeney • Sept. 27, 2018 -
Google secures new MRC accreditations, updates progress on brand safety and reach measurement
YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions.
By Peter Adams , Erica Sweeney • Sept. 27, 2018 -
Snap's ad revenue forecast drops 36%, eMarketer says
Automated ad buying has pushed down prices for Snapchat's inventory, even as more marketers are placing ads on the image-messaging platform.
By Robert Williams • Sept. 26, 2018 -
Domino's mobile app rings in new virtual dinner bell
Customers can use the feature to notify friends and family that pizza has arrived.
By Robert Williams • Sept. 26, 2018 -
Dunkin' drops 'Donuts' from its name in new branding
The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers.
By Erica Sweeney • Sept. 26, 2018 -
Amazon opens up more in-app sales for Alexa skills
Sony Pictures plans to debut a skill for its "Who Wants to Be a Millionaire?" trivia game that lets players buy lifelines if they get stuck on a question.
By Robert Williams • Sept. 26, 2018 -
Facebook
OpinionHow Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'
Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.
By Mike Herrick • Sept. 26, 2018 -
Under Armour names new CMO, SVP of engineering as it ramps up digital focus
Chief marketer Alessandro de Pestel also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches.
By Erica Sweeney • Sept. 26, 2018 -
Study: Just 15% of consumers say social channels influence travel choices
However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall.
By Erica Sweeney • Sept. 26, 2018 -
Courtesy of FabFitFun
FabFitFun unboxes Facebook Live video programming
The show includes product demonstrations, DIY tutorials, games and Q&A sessions.
By Dan Alaimo • Sept. 25, 2018 -
Getty Images
Google expands visual search features with stories, video previews
The tech giant is a late entry in the stories space but could still benefit from the format's popularity among mobile-savvy consumers.
By Robert Williams • Sept. 25, 2018
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