Mobile: Page 160
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OTT ad spending will leap 40% to $2B in 2018, Magna finds
National linear TV ad spend is also projected to grow 1% thanks to loyalty from categories like pharma and food and beverage.
By Erica Sweeney • Sept. 24, 2018 -
Ketel One Botanical pairs with influencers, Drizly for girls' night in events
The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22.
By Erica Sweeney • Sept. 21, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Amazon integrates an improved Alexa throughout homes and in cars with new hardware
The e-commerce giant looks to reassert its dominance in the smart speaker and voice assistant space as it fights off Google, Apple and other competitors.
By Chris Kelly • Sept. 21, 2018 -
Great Clips adds Siri Shortcuts, reminders to app
The salon brand joins The Weather Channel, Pandora and others by integrating the new feature that makes the virtual assistant customizable.
By Robert Williams • Sept. 21, 2018 -
US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says
The U.S. ad market is projected to exceed $200 billion for the first time in 2018 and expand 6.9% from 2017.
By Erica Sweeney • Sept. 21, 2018 -
Study: Less than 20% of people have made purchases on social media
Security and privacy concerns bar many consumers from trusting social commerce, even though 80% are familiar with the technology.
By Robert Williams • Sept. 21, 2018 -
Cosmo teams with Macy's, Juicy Couture on print-to-mobile shoppable AR ad
Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.
By Robert Williams • Sept. 21, 2018 -
IDC: AR/VR headset shipments to surge 88% a year until 2022
Smartphones may be the primary way people experience AR for the foreseeable future, while VR adoption will depend on declining headset prices.
By Robert Williams • Sept. 21, 2018 -
Amazon Scout gamifies shopping recommendations
Shoppers can get personalized product suggestions based on items they "like" or "dislike" through thumbs-up or thumbs-down icons.
By Dan O'Shea • Sept. 20, 2018 -
Kia, Red Bull build drift car and racer Collette Davis jumps over it
Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt.
By Erica Sweeney • Sept. 20, 2018 -
Bloomberg: Amazon mulling 3K Go stores by 2021
Up to 10 of the cashierless convenience stores could open before the end of this year.
By Dan O'Shea • Sept. 20, 2018 -
YouTube opens gaming section, will shutter standalone app in 2019
Similar to Amazon's Twitch, the YouTube Gaming section of its website groups videos by topic and promotes livestreamers.
By Robert Williams • Sept. 20, 2018 -
Acura urges social media users to #LookUp in new influencer campaign
The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.
By Erica Sweeney • Sept. 20, 2018 -
Kayak app adds luggage-sizing AR, Siri Shortcuts
The travel site's app is one of the first to roll out features supported by Apple's newly released iOS 12.
By Robert Williams • Sept. 20, 2018 -
Perfect365 AR beauty app lets users earn Kin crypto coins
The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.
By Robert Williams • Sept. 20, 2018 -
Gap cut paid search keyword ads by 95%, analysis finds
As the retailer falters, it is focusing most of its search investment on brand terms and neglecting keywords that could lure in new customers.
By Erica Sweeney • Sept. 20, 2018 -
Dos Toros' Instagram following jumps 10x with meme account
The @PintoTheBurrito account helped to boost the brand's account to 40,000 followers in two years.
By Robert Williams • Sept. 20, 2018 -
TGI Fridays
Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'
By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.
By Naomi Eide • Sept. 20, 2018 -
Mayc's
Macy's highlights in-store tech, e-commerce brands ahead of the holidays
The department store retailer is rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said.
By Corinne Ruff • Sept. 19, 2018 -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
By Erica Sweeney • Sept. 19, 2018 -
Hasbro tests Amazon's toolkit for Alexa-powered gadgets
The new toolkit lets developers more easily pair their devices with Echo speakers.
By Robert Williams • Sept. 19, 2018 -
Pinterest opens influencer API to third-party platforms
Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.
By Erica Sweeney • Sept. 19, 2018 -
Doritos sponsors gaming tournament at annual Twitch convention
Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode.
By Kayla Matthews • Sept. 19, 2018 -
Getty Images
Renault-Nissan-Mitsubishi partners with Google on in-car voice tech
The carmakers will build vehicles whose digital dashboards run on Android and handle voice commands from Google Assistant.
By Robert Williams • Sept. 19, 2018 -
Getty Images
Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says
The e-commerce giant is now forecast to generate $4.61 billion in U.S. ad revenue this year, up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time.
By Erica Sweeney • Sept. 19, 2018
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