Mobile: Page 159
-
Mastermind Marketing
ExxonMobil's influencer campaign generates 1M engagements
The energy giant partnered with YouTube social influencers to demonstrate its Speedpass+ mobile app.
By Robert Williams • Sept. 27, 2018 -
Macy's ramps up automated digital creative in expanded partnership with Madras
A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.
By Erica Sweeney • Sept. 27, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Google secures new MRC accreditations, updates progress on brand safety and reach measurement
YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions.
By Peter Adams , Erica Sweeney • Sept. 27, 2018 -
Snap's ad revenue forecast drops 36%, eMarketer says
Automated ad buying has pushed down prices for Snapchat's inventory, even as more marketers are placing ads on the image-messaging platform.
By Robert Williams • Sept. 26, 2018 -
Domino's mobile app rings in new virtual dinner bell
Customers can use the feature to notify friends and family that pizza has arrived.
By Robert Williams • Sept. 26, 2018 -
Dunkin' drops 'Donuts' from its name in new branding
The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers.
By Erica Sweeney • Sept. 26, 2018 -
Amazon opens up more in-app sales for Alexa skills
Sony Pictures plans to debut a skill for its "Who Wants to Be a Millionaire?" trivia game that lets players buy lifelines if they get stuck on a question.
By Robert Williams • Sept. 26, 2018 -
Facebook
OpinionHow Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'
Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.
By Mike Herrick • Sept. 26, 2018 -
Under Armour names new CMO, SVP of engineering as it ramps up digital focus
Chief marketer Alessandro de Pestel also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches.
By Erica Sweeney • Sept. 26, 2018 -
Study: Just 15% of consumers say social channels influence travel choices
However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall.
By Erica Sweeney • Sept. 26, 2018 -
Courtesy of FabFitFun
FabFitFun unboxes Facebook Live video programming
The show includes product demonstrations, DIY tutorials, games and Q&A sessions.
By Dan Alaimo • Sept. 25, 2018 -
Getty Images
Google expands visual search features with stories, video previews
The tech giant is a late entry in the stories space but could still benefit from the format's popularity among mobile-savvy consumers.
By Robert Williams • Sept. 25, 2018 -
Survey: 80% of shoppers plan to spend at least as much as last year on holidays
Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV.
By Erica Sweeney • Sept. 25, 2018 -
Chipotle / Instagram
Chipotle shares 2nd Instagram page to drive 'For Real' campaign
As the burrito chain works past several food safety incidents, it aims to emphasize quality ingredients and provide greater transparency into how it sources and prepares food.
By Robert Williams • Sept. 25, 2018 -
Instagram co-founders jointly resign, will leave in coming weeks
CEO Kevin Systrom and CTO Mike Krieger will pursue other opportunities at a time when the Facebook-owned app is ramping up efforts in content, commerce and more.
By Peter Adams • Sept. 25, 2018 -
Marriott to test Apple, Salesforce partnership on mobile business apps
The hotel brand will detail this week how the companies' technologies work together to let guests adjust the thermostat, order room service or hail a ride.
By Robert Williams • Sept. 25, 2018 -
USA Today promotes 'The City' podcast with AR visuals
The narrated experience includes 3D animation, archived photos and sound to immerse listeners in the podcast.
By Robert Williams • Sept. 25, 2018 -
Snapchat links with Amazon on visual search function
If successful, the new feature could help to generate much sought after m-commerce revenue for parent company Snap.
By Chris Kelly • Sept. 24, 2018 -
Zebra unveils new in-store mobile scanner for retailers
As cashierless tech grows popular, mobile marketers must continue to explore how to remove friction from the shopping and checkout processes.
By Dan O'Shea • Sept. 24, 2018 -
Amazon Go stores threaten the economy, UFCW chief says
Millions of Americans will lose jobs as cashierless stores catch on, warns Marc Perrone, United Food and Commercial Workers International Union president.
By Daphne Howland • Sept. 24, 2018 -
Cheddar: Facebook readies debut of Portal smart home device
The camera-enabled tech will reportedly have social networking features and Amazon's Alexa assistant built in.
By Robert Williams • Sept. 24, 2018 -
Walmart's Savings Catcher app will soon require mobile payment
To collect cash-back rewards, shoppers must use Walmart Pay starting next month.
By Robert Williams • Sept. 24, 2018 -
Gap chatbot enlists 'wear testers' for men's athleisure line
Once men share their experiences of wearing the clothes, the brand will use that information to improve new Hill City products.
By Robert Williams • Sept. 24, 2018 -
Opinion
How brands can use mobile targeting for good
By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes.
By Lauren Farricker • Sept. 24, 2018 -
Bloomberg: Toyota will integrate Android Auto into cars
The company will reportedly add the Google software to its vehicles after years of citing security and privacy concerns with the interface.
By Robert Williams • Sept. 24, 2018
Previous
