Mobile: Page 159
-
Delta polls passengers via Twitter to select seasonal in-flight movie
The holiday movie poll follows two earlier surveys that received more than 300,000 votes on the social channel.
By Robert Williams • Oct. 10, 2018 -
TravelNevada's 360-degree video ad scores high engagement
The state's "Don't Fence Me In" campaign saw CTR nearly seven times higher than the industry average.
By Robert Williams • Oct. 10, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
73% of video streamers have watched ad-supported OTT, IAB reports
The largest segment of viewers are 18 to 34 years old with incomes exceeding $75,000 a year, and they are also more likely to try new brands.
By Erica Sweeney • Oct. 10, 2018 -
"H&M Canal City Hakata shop in Canal City Hakata East Building at Fukuoka,Japan" by Nissy-KITAQ is licensed under CC BY-SA 3.0
H&M invests $20M in payments firm Klarna
The new capabilities will involve frictionless mobile, in-store and online payments and will simplify deliveries and returns.
By Dan Alaimo • Oct. 9, 2018 -
Adobe's Magento and partners launch program to boost mobile conversions
The mobile optimization initiative spurred a 7.5% increase in average revenue per visit for participating merchants.
By Robert Williams • Oct. 9, 2018 -
T-Mobile teams with Amazon, Google on prepaid 5G wireless
The Amazon tie-in may compel some prepaid customers to stick with their mobile plans in order to access Prime's subscription features.
By Robert Williams • Oct. 9, 2018 -
Google+ to shutter after reports of exposed user data
While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communication.
By Robert Williams • Oct. 9, 2018 -
Facebook debuts Portal for in-home video chat
The two voice-enabled devices currently don't have ads, but both work with Amazon's Alexa voice assistant.
By Robert Williams • Oct. 9, 2018 -
Report: Facebook Pixel adds first-party cookies option for advertisers
An opted-in first-party relationship must be established before any tracking or measurement occurs.
By Erica Sweeney • Oct. 8, 2018 -
Dunkin' and Oreo unveil new products via Twitter banter
Instead of announcing the new flavors in a press release, the brands held a back-and-forth conversation between their respective social media accounts.
By Robert Williams • Oct. 8, 2018 -
Report: Salesforce acquires interactive email startup Rebel
Allowing marketers to deliver emails that enable direct action by recipients will help Salesforce expand its Marketing Cloud.
By Erica Sweeney • Oct. 8, 2018 -
Deep Dive
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Black (Koltun) • Oct. 8, 2018 -
Luxury furniture brand Artemest debuts AR app
Mobile users can preview how items might look in their home before making a purchase.
By Robert Williams • Oct. 8, 2018 -
Facebook rebrands Camera Effects Platform, expands program to Instagram
Kylie Jenner, Ariana Grande, Gucci and the NBA piloted the AR software tools for Instagram.
By Robert Williams • Oct. 8, 2018 -
NBCU app lets viewers win rewards for streaming shows
People can redeem accrued points at retailers like Amazon, Target and Walmart.
By Robert Williams • Oct. 8, 2018 -
NFL viewership jumps 65% on digital platforms, says league
The number of audiences streaming on mobile phones alone has increased 147% compared to last year, according to a new report.
By Erica Sweeney • Oct. 8, 2018 -
Nike store foot traffic spiked 17% following Kaepernick campaign rollout, Foursquare finds
Breaking the figures down, foot traffic increased 27.3% in blue-voting counties versus 8.5% in red-voting counties in the week after launch.
By Erica Sweeney • Oct. 8, 2018 -
Study: 67% of OTT app users 'churn' in the first two weeks
The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download.
By Erica Sweeney • Oct. 5, 2018 -
Google Assistant lets users compare ride-hailing services via voice commands
The app version of Google Assistant will show information from popular ride-hailing services, including wait times and price comparisons.
By Robert Williams • Oct. 5, 2018 -
Report: Disney invests in HQ Trivia's parent company
The investment in Intermedia Labs comes as the media giant looks to expand its presence in mobile platforms.
By Robert Williams • Oct. 5, 2018 -
Coca-Cola sponsors AR experience for NASCAR playoffs
Smartphone users will have the illusion of stepping through a virtual portal into a 360-degree view of the Monster Energy stock-car racing series.
By Robert Williams • Oct. 5, 2018 -
Facebook revamps friend maps to copy Snapchat again
Resembling Snap Maps, the Nearby Friends pilot replaces a list view of neighborhood and city locations of friends with a map that groups them together.
By Robert Williams • Oct. 5, 2018 -
Wendy's CMO on striking the right amount of social media sass
The executive talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.
By Natalie Black (Koltun) • Oct. 5, 2018 -
Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'
The tech is about more than just search, and can build a deeper emotional connection with consumers — or just a headache, according to experts.
By Peter Adams • Oct. 5, 2018 -
J.C. Penney debuts private label inspired by 'savvy mom' Instagram influencers
The retailer is betting that the popularity of "mommy bloggers" with large social followings can help it drive holiday sales.
By Erica Sweeney • Oct. 4, 2018
Previous
