Mobile: Page 128
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Cargo
Uber expands Cargo in-car vending deal to NYC
Free Red Bull energy drinks are being dished out to passengers citywide to promote the service.
By Robert Williams • March 18, 2019 -
Amazon tests app pop-ups touting private-label goods
Pop-up windows forced mobile users to click through to a lower-cost Amazon product or to close the notice before continuing to shop.
By Robert Williams • March 18, 2019 -
Explore the Trendlineâž”
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Microinfluencers outshine celebrities by capturing 40% of brands' spend, study finds
While many consumers have been inspired to purchase by an influencer, most expect brands to be transparent about their partner relationships.
By Erica Sweeney • March 18, 2019 -
Paris Baguette debuts mobile app with loyalty program
The chain is offering a free coffee or tea to customers who place their first order though the app.
By Robert Williams • March 18, 2019 -
Report: Snapchat prepares to unveil long-rumored gaming platform
Snap will reportedly launch the gaming service during its first-ever developers conference in Los Angeles on April 4.
By Robert Williams • March 18, 2019 -
Deep Dive
Podcasting turns up the volume as consolidation, mainstream adoption loom
The stage is set for the channel to take a bigger role in media, bringing greater scale, enhanced optimization and promotional opportunities for brands.
By Laura Klepacki • March 18, 2019 -
AMC Theatres' revamped app lets moviegoers order snacks ahead
The world's biggest theater chain will expand the mobile ordering service nationwide throughout 2019.
By Robert Williams • March 15, 2019 -
EMarketer: US smartphone usage will grow 3% to 232.8M people this year
IPhone and Android usage will grow in line with the national trend and see little change in market share through 2021.
By Robert Williams • March 15, 2019 -
Burger King takes on Starbucks with app-based coffee subscription service
BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew.
By Peter Adams • March 15, 2019 -
Miller Lite, Angry Orchard uncap AR-linked bottles
Scannable bottles aim to help the cider brand's mobile users pair beverages with food, while Miller Lite celebrates St. Patrick's Day.
By Robert Williams • March 15, 2019 -
Facebook loses 2 top executives amid strategy change
The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.
By Robert Williams • March 15, 2019 -
Accenture Interactive
How Accenture Interactive pairs brands with AR, VR to connect with consumers
At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.
By Chris Kelly • March 15, 2019 -
Jackbox Games pilots AdRoll's new AI-powered video solution
The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.
By Erica Sweeney • March 15, 2019 -
Column
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.
By Peter Adams , Natalie Koltun , Chris Kelly • March 15, 2019 -
Esports ad revenue will exceed $200M by 2020, eMarketer says
In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year.
By Erica Sweeney • March 15, 2019 -
Kroger
Kroger expands Pinterest tie-up with first-party data ad targeting
A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.
By Erica Sweeney • March 15, 2019 -
John Hazard and Lisa Burdige
NYT: Criminal probe into Facebook entangles smartphone makers
The Times broke news yesterday of a criminal investigation into the social giant, though it's unclear when the proceedings began.
By Peter Adams • March 14, 2019 -
Report: Apple buys machine-learning startup Laserlike
The deal is the latest indication that Apple is betting on artificial intelligence as it looks to build out services like Siri.
By Robert Williams • March 14, 2019 -
Febreze drops fresh album of musical ads
"The Freshness" targets fans who like the P&G brand's musical spots that have won attention on social media.
By Robert Williams • March 14, 2019 -
Betabrand builds customer acquisition strategy around Facebook comments
The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks.
By Erica Sweeney • March 14, 2019 -
Google rolls out smart targeting for in-game ads
New segmentation features categorize players and display ads based on the likelihood of targeted users making in-app purchases.
By Robert Williams • March 14, 2019 -
Natalie Koltun / Mobile Marketer
Lush demos visual search app and fresh 'digital packaging' at SXSW
A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.
By Natalie Koltun • March 14, 2019 -
Lamps Plus taps SMS texting for customer service
Without having to download a separate app, users can reserve items, ask about store inventory or get personalized design tips.
By Robert Williams • March 14, 2019 -
Opinion
When disruptors become followers: Uber, Lyft and their loyalty potential
The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds.
By Patrick Reynolds • March 14, 2019 -
Pandora offers more granular targeting, including smart speaker-specific ads
The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing.
By Peter Adams • March 13, 2019
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