Mobile: Page 127
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Dunkin' and Saucony bring back doughnut-themed running shoe
Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.
By Erica Sweeney • March 22, 2019 -
Alphabet usurps Apple from top of innovation list as companies make AI moves
While giants like Google often pioneer innovation, it's not without a dose of scrutiny.
By Samantha Schwartz • March 22, 2019 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice
However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion.
By Erica Sweeney • March 22, 2019 -
Cashless bans could hinder Amazon Go expansion
San Francisco is weighing a ban on cash-free stores in an effort to protect low-income shoppers, while Philadelphia and New Jersey recently passed laws.
By Lauren Manning • March 22, 2019 -
Facebook tops ranking for mobile app marketing, AppsFlyer finds
Meanwhile, global mobile fraud remained persistent at 30% as rates of app install fraud affected the rankings of ad networks.
By Robert Williams • March 21, 2019 -
Starbucks invests $100M in food, retail incubator
The coffee giant's backing of Valor Siren Ventures, a fund that supports food and tech startups, could drive innovation and give it a competitive edge.
By Julie Littman • March 21, 2019 -
Study: Wearables market to grow 15% on strength of smartwatches
Biometric sensors and virtual assistants like Siri, Google Assistant and Amazon Alexa are supporting the category's growth.
By Robert Williams • March 21, 2019 -
PubMatic sets May 1 deadline to enforce app-ads.txt specification
After that, apps won't be able to monetize traffic through the sell-side platform unless authorized by the seller's app-ads.txt file.
By Robert Williams • March 21, 2019 -
Postmates rolls out free group delivery feature
A new "party" option works like Uber Pool for food, an offering that could give it a leg up over competitors if customers are willing to tolerate longer wait times.
By Kevin Whiteley • March 21, 2019 -
CNBC: Amazon suspends more ads for products that don't make money
The e-commerce giant is reportedly pressuring brands to cut prices if they want to advertise products as it seeks to drive profitability for historically low-margin goods.
By Erica Sweeney • March 21, 2019 -
Burger King sets rivals' ads aflame with AR app
Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.
By Robert Williams • March 21, 2019 -
Google Stadia will let players stream games from cloud
The search giant announced plans for a gaming platform that will stream across channels and offer a controller boasting a Google Assistant button.
By Robert Williams • March 20, 2019 -
Pandora unveils first sonic logo in campaign refresh
A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.
By Robert Williams • March 20, 2019 -
ShotTracker's video campaign boosts app installs 10x ahead of March Madness
The player-tracking app scored 30,000 page impressions in just two days after airing digital and TV ads on ESPN.
By Robert Williams • March 20, 2019 -
73% of online shoppers click on Amazon product ads while browsing, study finds
Among web browsers who have clicked on an Amazon product ad, 83% purchased the item and 60% said the ads were helpful.
By Erica Sweeney • March 20, 2019 -
McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes
The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.
By Erica Sweeney • March 20, 2019 -
Sandwich chain Blimpie lifts customer spending 11% with personalized offers
At 70 locations, the Mobivity-powered test issued personalized offers to customers' phones and paper receipts based on their order history.
By Robert Williams • March 20, 2019 -
Instagram launches in-app checkout with 20 major brands
Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions.
By Peter Adams • March 19, 2019 -
Cleveland Cavaliers pilots in-stadium drink orders with Apple Business Chat
The NBA team partnered with Aramark to offer beverage delivery to designated sections of its arena.
By Robert Williams • March 19, 2019 -
Pressure to take a stand on values extends to B2B companies, study finds
Eight in 10 business leaders would end a relationship based on a vendor's failure to address a values-based issue when a crisis occurs.
By Erica Sweeney • March 19, 2019 -
Long John Silver's serves up original album, audio coupons for Lent
Twitter engagement for the first song was nearly three-times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.
By Robert Williams • March 19, 2019 -
P&G's Bounty teams with BuzzFeed on March Madness videos
Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.
By Robert Williams • March 19, 2019 -
Walmart sparks social media upset after cutting app-based price-matching
The news that the Savings Catcher program will end on May 14 comes a year after Walmart axed its mobile Scan & Go service.
By Robert Williams • March 19, 2019 -
Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub
The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.
By Erica Sweeney • March 19, 2019 -
Deep Dive
Beyond bells and whistles: How grocery apps are (and should be) evolving
From couponing to wayfinding to online ordering, retailers' mobile offerings are still a work in progress, experts say.
By Jessica Dumont • March 19, 2019