Mobile: Page 129
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Spotify offers free ad-supported Hulu to paying subscribers
The popular services join forces as the streaming market grows increasingly saturated.
By Robert Williams • March 13, 2019 -
Nutrish/Tremor Video DSP
EMarketer: Social video ad spending will surge 44% by 2021
The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.
By Robert Williams • March 13, 2019 -
Explore the Trendlineâž”
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Three Olives
Three Olives Vodka's influencer campaign boosts awareness 32%
The "Finding Otherness" campaign for the launch of a rosé-flavored vodka also increased purchase intent by more than 10%.
By Robert Williams • March 13, 2019 -
Facebook replaces relevance score, changes ad metrics
The changes could help advertisers address trends like personalization and ad relevance.
By Erica Sweeney • March 13, 2019 -
Baskin-Robbins, Mister Donut partner with HotNow on crypto rewards game
Players can exchange their virtual gold in the game's marketplace for coupons and discounts at real-world retailers.
By Robert Williams • March 13, 2019 -
Google lets YouTube creators add AR selfies to Stories
Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.
By Robert Williams • March 12, 2019 -
Chipotle/William Brinson
Chipotle touts loyalty program with $250K in Venmo payouts
The Mexican food chain is expanding its Chipotle Rewards program nationwide.
By Robert Williams • March 12, 2019 -
Basic Space looks to leverage the influencer economy
Launched at SXSW, the online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.
By Dan O'Shea • March 12, 2019 -
Twitter
How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions
At SXSW, the network and marketing firm Engine Group explained how to use social media as more than "fast food."
By Chris Kelly • March 12, 2019 -
Natalie Koltun / Marketing Dive
L'Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
By Natalie Koltun • March 12, 2019 -
Pedigree links shelter dog support drive to documentary sponsorship
The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.
By Erica Sweeney • March 12, 2019 -
Flickr
AT&T partners with ESL on mobile esports league sponsorship
The year-round league is open to any amateur who wants to compete on their smartphone and features popular titles like "Clash of Clans."
By Robert Williams • March 12, 2019 -
Acura, influencers dare March Madness fans to show off their skills on social
The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.
By Robert Williams • March 12, 2019 -
Samsung taps Revieve for selfie skin analysis
Users of the Galaxy S10 can take a selfie to receive personalized skin analysis.
By Robert Williams • March 11, 2019 -
Wikimedia Commons
Albertsons enhances online shopping with real-time updates
A new partnership with location-sharing tech firm Glympse promises added conveniences for those seeking to save time and avoid the hassle of grocery shopping in stores.
By Robert Williams • March 11, 2019 -
Dior designs AR filter for Instagram during Paris Fashion Week
The filter generated more than 2.6 million impressions for the European luxury fashion brand.
By Robert Williams • March 11, 2019 -
Chobani
Chobani hosts Instagram 'swag drops' to promote kids line
The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.
By Erica Sweeney • March 11, 2019 -
Variety: Comedy Central premieres YouTube channel dedicated to digital originals
The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios.
By Erica Sweeney • March 11, 2019 -
Report: Apple may debut iPhone-powered AR headset this year
The first generation of glasses will rely on a nearby iPhone for processing power, an internet connection and location services.
By Robert Williams • March 10, 2019 -
HotelTonight
Airbnb buys mobile-first HotelTonight to boost last-minute bookings
As it prepares for an IPO, the hospitality platform seeks to become a one-stop shop for travelers.
By Robert Williams • March 8, 2019 -
Retrieved from Epic Games on July 02, 2018
'Fortnite' leads declines in battle royale games' social media mojo
However, the game was still ranked No. 1 with 88.2 million social mentions and 1.3 billion engagements.
By Robert Williams • March 8, 2019 -
Spotify
OOH advertising spend jumps 4.5% in 2018, reaching a record high
Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based.
By Erica Sweeney • March 8, 2019 -
Adidas taps Twitter livestream series to boost female athletes
Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.
By Robert Williams • March 8, 2019 -
Courtesy of The Home Depot
Forrester: Home Depot, Sephora top retail mobile app experiences
Features like AR, 360-degree views and video buying guides round out the home improvement chain's key mobile shopping functionalities.
By Robert Williams • March 8, 2019 -
Kargo
How AT&T revamped an 8-year-old TV campaign to make it mobile-first
The "It Can Wait" public service message reached millions and outstripped benchmarks by putting the focus on mobile viewers.
By Chris Kelly • March 8, 2019
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