Mobile: Page 114
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Instagram influencer engagement hovers near all-time lows, study says
The engagement rate for sponsored influencer posts fell to 2.4% in Q1 2019 from 4% three years earlier.
By Robert Williams • July 9, 2019 -
Microsoft's expansive 'Stranger Things' tie-in features retro Windows app
The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.
By Robert Williams • July 9, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
The year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 8, 2019 -
Deep Dive
What brands are getting wrong about AR
AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?
By Chris Kelly • July 8, 2019 -
Deep Dive
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Getty
Deep DiveMobile marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
App revenue jumps 15% to hit $40B in first half of 2019
Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.
By Robert Williams • July 8, 2019 -
Hudson's Bay launches iOS shopping app
The bilingual app lets in-store shoppers scan product bar codes to search for additional styles and sizes and see more detailed product descriptions.
By Robert Williams • July 8, 2019 -
L'Oréal brings AR makeup try-ons to WeChat
The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.
By Robert Williams • July 8, 2019 -
Ogilvy
Burger King Sweden dares customers to order its plant-based menu items
The burger chain's "50/50 menu" gives diners a random chance of receiving regular meat patties or plant-based alternatives.
By Robert Williams • July 8, 2019 -
Sponsored by NativeX
Learn about the Chinese mobile app market
China continues to be a leader of smartphone adaptation, but most app publishers outside the country won't have the knowledge or available resources to overcome barriers and make an entry on their own.
By Kevin Ford • July 8, 2019 -
@laurajung for Brita
Brita's Instagram influencer campaign Photoshops pollution into beach posts
The water-filter brand's social media effort aims to raise awareness about the blight of plastic pollution while promoting its Filtering Water Bottles.
By Robert Williams • July 3, 2019 -
Recode: Walmart faces $1B e-commerce loss, may sell ModCloth
The retail giant's e-commerce has grown quickly, but at a cost, and without achieving the primary goal of denting Amazon's market share.
By Ben Unglesbee • July 3, 2019 -
Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy
The ByteDance-owned app wants to stand out less as an alternative to the likes of Snapchat, and more as a platform like YouTube, Ad Age reported.
By Peter Adams • July 3, 2019 -
Amazon Alexa update lets more skills work together
Voice-powered apps can link to more seamlessly print, make reservations and hail rides.
By Robert Williams • July 3, 2019 -
Roblox ties in 'Stranger Things' virtual items for gamers
Players can unlock series-related accessories for their avatars by solving riddles and puzzles around the show's season premiere.
By Robert Williams • July 3, 2019 -
Study: Social ad growth drops 50%, elevating e-commerce as a priority
While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.
By Robert Williams • July 3, 2019 -
Skyy Vodka tags John Cena in social photo-sharing campaign for July 4
For every blurry photo of fireworks people post to social media, Skyy will donate money to the National Diversity Council.
By Robert Williams • July 2, 2019 -
ESPN pulls plug on WatchESPN streaming app
Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others.
By Robert Williams • July 2, 2019 -
Samsung opens app store for its Bixby voice assistant
Facing competition from Siri and Alexa, the Bixby Marketplace offers users more software choices to customize the digital assistant.
By Robert Williams • July 2, 2019 -
Sam's Club launches Q&A app for associates
While there's plenty of talk about mobile apps for customers, staff-focused platforms could better merge the convenience of online shopping with in-store experiences.
By Lisa Rowan • July 1, 2019 -
Gartner L2
Retailer loyalty programs ramp up experiential benefits
A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.
By Lisa Rowan • July 1, 2019 -
Twitch readies 2-day live shopping show for Amazon Prime Day
Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.
By Robert Williams • July 1, 2019 -
McDonald's dishes out QR-enabled picnic blankets for hot spot delivery
By scanning a code on the blanket, smartphone users in Sweden can send their location to a food-delivery service of choice, making it easier for customers to order from anywhere.
By Robert Williams • July 1, 2019
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