Mobile: Page 115
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Spider-Man swings by world landmarks in Snapchat's AR lenses
Sony Pictures taps into the app's "Landmarker" technology, offering users the chance to take videos with Spider-Man at specific worldwide locations.
By Robert Williams • July 1, 2019 -
Opinion
Beyond the mobile couponing challenge: A CPG's guide to stronger shopper marketing
In planning a mobile shopper marketing strategy, brands should think beyond coupons to consider the broader scope of promotions available in-store, writes Kiip's VP of Sales Catherine Flint.
By Catherine Flint • July 1, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Gucci adds AR sneaker try-ons to its mobile app
The luxury brand developed the feature with Wannaby, whose Wanna Kicks app lets shoppers virtually try on brands like Adidas, Nike and Allbirds.
By Robert Williams • June 28, 2019 -
Niantic readies live festival for new 'Harry Potter' AR game
Amid lackluster adoption in the mobile game's first week, the developer seeks to promote "Harry Potter: Wizards Unite."
By Robert Williams • June 28, 2019 -
Sally Beauty launches app to showcase loyalty rewards
The app's official launch comes as Amazon announced plans to enter the market for professional beauty products.
By Robert Williams • June 28, 2019 -
Retail app usage rises 50% on year-round shopping, study says
A trend of "mobile window shopping" surprises marketers, as consumers don't follow through with online purchases.
By Robert Williams • June 27, 2019 -
Apple expands Business Chat to Shopify's online stores
Hodinkee Shop and State Bicycle are among the first merchants to use Apple Business Chat on their Shopify-based stores.
By Robert Williams • June 27, 2019 -
Instagram will bring ads to Explore tab of personalized content
Analysts forecast the new ad inventory could generate $1.2 billion in revenue for Instagram by 2021.
By Robert Williams • June 27, 2019 -
Under Armour, Converse, Ikea top Pride engagement on Instagram
Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.
By Robert Williams • June 27, 2019 -
Retailers' ad spend on YouTube drops by 20%, study says
The top spenders on YouTube so far this year include Samsung, Toyota, Geico, Disney and Walmart.
By Barry Levine • June 27, 2019 -
Delta pilots Apple Business Chat for mobile-first push
The airline says it's the first to take advantage of the Apple communications platform targeting on-the-go customers.
By Roberto Torres • June 27, 2019 -
Google tests carousel format for mobile text ads
The change expands inventory so mobile users can swipe sideways to see multiple ad inserts, creating more revenue potential for the search engine.
By Robert Williams • June 26, 2019 -
CBS Interactive looks to help brands scale AR campaigns with Unity Technologies partnership
The publisher behind apps like CBS Sports teamed with a developer whose technology powers landmark games in the space, including "Pokémon Go."
By Peter Adams • June 26, 2019 -
Study: 77% of chief growth officers say apps are critical to revenue
As marketers use data to drive progress, CGO-led brands are 24% more likely to be investing in AI, machine learning and new marketing tech.
By Robert Williams • June 26, 2019 -
Long John Silver
Long John Silver's 'Fishmas in July' makes splash with GIF coupons
A Spotify collection of songs about seafood and swag giveaways to fans on social media round out the chain's effort.
By Robert Williams • June 26, 2019 -
Connected TV spots make up 49% of all video ad impressions, study says
Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.
By Robert Williams • June 26, 2019 -
Sponsored by MoPubTransparency takes mobile programmatic from Wild West to advertising's best
There’s a new sheriff in town: transparency. The mobile programmatic community has come together to stabilize the marketplace and shatter the “black box” where user data enters a void and never returns.
June 26, 2019 -
Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts
Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.
By Peter Adams • June 25, 2019 -
Trax acquires Shopkick to merge in-store shelf and shopper data
The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.
By Robert Williams • June 25, 2019 -
'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies
Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.
By Robert Williams • June 25, 2019 -
Louis Vuitton, Bulgari lead luxury push on China's WeChat
Sixty percent of high-end brands now have at least one store on the social app, up from 36% last year, Gartner L2 found.
By Robert Williams • June 25, 2019 -
Amazon's ad revenues to grow 470% by 2023, study finds
AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019 -
Chicago Cubs hosts 'Stranger Things' night with Snapchat AR lens
Fans who pointed their phones at Wrigley Field's marquee yesterday could see a creature virtually emerge from the "Upside Down."
By Robert Williams • June 25, 2019 -
7-Eleven adds location-based delivery hot spots
Customers can order food to public places like a park with the convenience chain's latest in-app feature.
By Julie Littman • June 24, 2019 -
Google halts production of mobile tablets
The search giant will shift focus to its Pixelbook line of laptops after gaining support for its tablets from the developer community proved challenging.
By Robert Williams • June 24, 2019
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