Mobile: Page 113
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John Hazard
ColumnComic Dive: Haters Gonna Hate
Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.
By John Hazard • June 14, 2019 -
Digital restaurant orders growing at a double-digit clip
Mobile apps represent 60% of digital orders, according to an NPD Group report.
By Alicia Kelso • June 13, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Michelob Ultra
Michelob Ultra turns Father's Day tributes on Instagram into real cards
The cards will include a Drizly code that can be used to order the beer for delivery.
By Robert Williams • June 13, 2019 -
'Fortnite' maker Epic Games acquires Houseparty app
User accounts will be separate, and user data won't be shared between the platforms.
By Robert Williams • June 13, 2019 -
Whole Foods
Forrester: Whole Foods' customer experience gets boost from Amazon
Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings.
By Barry Levine • June 13, 2019 -
Pandora debuts in-house audio consultancy as marketers tune up sound strategies
Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.
By Robert Williams • June 13, 2019 -
Study: 89% of marketers boost sales with location data
However, only 24% of survey respondents said they used location tracking to measure offline conversions.
By Robert Williams • June 13, 2019 -
Publix to launch mobile payment feature
While the retailer hasn't confirmed a timeline for rollout, customers can pay for groceries through the app, which could speed up the checkout process.
By Krishna Thakker • June 13, 2019 -
What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
By Peter Adams • June 12, 2019 -
'Toy Story 4' gets mobile trivia game from National CineMedia
The web app challenges players to test their knowledge about their favorite Pixar films.
By Robert Williams • June 12, 2019 -
App Annie: Gaming makes up 74% of app store spending
Mobile gaming is 20% bigger than all other forms of video games combined, creating a broader audience for advertisers to reach through in-game ads.
By Robert Williams • June 12, 2019 -
New Facebook app will pay adults to monitor their mobile usage
The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.
By Robert Williams • June 12, 2019 -
Why New Balance pivoted from video to playables to break into new markets
A campaign from the 113-year-old company that focused on elusive regions like China drove a nearly 19% brand lift.
By Peter Adams • June 12, 2019 -
Poshmark
Poshmark expands social commerce platform into home goods
This marks the online and mobile site's first venture into products outside of fashion and beauty.
By Caroline Jansen • June 11, 2019 -
Mobile internet usage rises to 800 hours a year, study shows
Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.
By Robert Williams • June 11, 2019 -
Just 1 in 5 consumers have shopped by voice, study says
People who describe themselves as heavy users of voice assistants are more likely to use the technology for shopping.
By Robert Williams • June 11, 2019 -
Toyota
Toyota targets Hispanic car buyers with AR mobile ads
The immersive ad puts a digital version of the 2020 Corolla into a smartphone user's surroundings.
By Robert Williams • June 11, 2019 -
Miller Lite's new Bluetooth-enabled can doubles as a game controller
For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.
By Barry Levine • June 11, 2019 -
Malibu's new scannable bottles unlock mobile game, branded swag
NFC tags and a QR code on the bottle's neck activate a mobile site with cocktail recipes and other exclusive content.
By Robert Williams • June 11, 2019 -
Hyatt offers last-minute Pride packages via experience-focused Find platform
The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees.
By Peter Adams • June 10, 2019 -
Mountain Hardwear launches AR app to bring outdoor gear to life
The decision to roll out the technology mirrors that of furniture retailers by letting shoppers see products in their surroundings before buying.
By Lisa Rowan • June 10, 2019 -
Zynga
Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform
Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.
By Robert Williams • June 10, 2019 -
Nike dominates social mentions in lead-up to Women's World Cup, study finds
Twitter is urging fans to participate in the conversation by handing out awards for the best tournament-related tweets.
By Robert Williams • June 10, 2019 -
Saucony laces up first-ever Instagram relay race
The "Run for Good" campaign urges people to run a mile and challenge others to do the same, and raises money for charity.
By Robert Williams • June 7, 2019 -
Carnival airs mobile comedy series with Thrillist
The cruise line's "Island Hoppers" is a comedy competition series that will stream on Facebook, Instagram, YouTube and Twitter.
By Robert Williams • June 7, 2019
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