Mobile: Page 113
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Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads
Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.
By Robert Williams • July 16, 2019 -
Vungle acquired by Blackstone for reported $750M
The mobile video advertising startup had raised $30 million in venture capital since its founding in 2011.
By Robert Williams • July 16, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snap courts Asian advertisers with renewed Baidu deal
The Chinese tech company again will be Snapchat's representative to advertisers in Greater China, Japan and South Korea.
By Robert Williams • July 16, 2019 -
Ally Financial plays 'truth or dare' with social-based 'Confessiongrams'
A gamified campaign seeks to remove stress and stigma from discussions about money.
By Robert Williams • July 15, 2019 -
Twitch tops livestreaming platforms with 70% of hours watched
Amazon's video streaming site snagged higher viewership in Q2 than YouTube Live, Facebook Gaming and Microsoft's Mixer.
By Robert Williams • July 15, 2019 -
Turner pilots in-game ad verification for console platforms
Turner's ELeague will promote ad inventory in games like "Grand Theft Auto" or "Madden" for which marketers can track viewability metrics.
By Robert Williams • July 14, 2019 -
'Stranger Things' AR ad comes to life in The New York Times
Google partnered with Netflix to show off the capabilities of its Lens technology, demonstrating the potential for other marketers.
By Robert Williams • July 12, 2019 -
YouTube amplifies monetization options for creators as early tools drive revenue
At VidCon, the platform touted that its Super Chats feature generates more than $400 in revenue per minute for some streams.
By Peter Adams • July 12, 2019 -
Study: Mobile CRM market will grow 11% to $15B worldwide
Banking, financial services and insurance companies are forecast to spend $3 billion on mobile customer relationship management.
By Robert Williams • July 12, 2019 -
Google takes another crack at social networking with Shoelace test
Less than a year after shuttering Google+ due to low usage, the tech giant is piloting an app that connects people in real life based on their interests.
By Robert Williams • July 12, 2019 -
Back-to-school shopping on mobile will jump this year, Deloitte predicts
A study shows changing consumer trends for school supplies in late summer, but most shoppers still favor brick-and-mortar stores for purchases.
By Robert Williams • July 12, 2019 -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Twitter looks to improve ads, cozy up to creators with brand studio
Announced at VidCon, "ArtHouse" aims to offer digital strategy, video creation, influencer management and event livestreaming.
By Kira Barrett • July 11, 2019 -
Snapchat launches 'Creator Shows' with Serena Williams, Arnold Schwarzenegger
The image-messaging app expanded its lineup of vertical-video shows designed for mobile viewing.
By Robert Williams • July 11, 2019 -
Pinterest debuts fresh video tools for creators, brands
L'Oréal, Giada De Laurentiis' Giadzy, Tastemade and PureWow are among the brands using video on Pinterest.
By Robert Williams • July 11, 2019 -
App Annie: Q2 shattered records with 30B app downloads, 20% revenue jump
While games comprised 35% of downloads, they generated 75% of consumer spending in the App Store and Google Play.
By Robert Williams • July 11, 2019 -
Supercuts seeks fresh brand look with humorous campaign, technology push
New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted.
By Peter Adams • July 10, 2019 -
5 branded posts from influencers required to spur a purchase, study says
Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.
By Robert Williams • July 10, 2019 -
Southwest Airlines adds Facebook AR filters to 'Shark Week' promo
Fans of Discovery Channel's programming can download shark-themed filters and view an episode before it airs on TV.
By Robert Williams • July 10, 2019 -
EMarketer: Shopping on smart speakers is growing faster than previously forecast
Revised estimates predict that the number of Americans who shop by the voice-powered devices will rise 31.6% to 31 million this year.
By Robert Williams • July 10, 2019 -
Opinion
What's next for IGTV?
While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.
By Adam Williams • July 10, 2019 -
Facebook emulates rivals' monetization playbooks to draw more creators
Announcements arriving ahead of VidCon include a new feature called Stars, which closely resembles Twitch's Bit Emotes.
By Peter Adams • July 9, 2019 -
Zenith: Internet ad spend growth set to drop to 12% this year
As the market matures, however, online will account for more than half of global ad spend for the first time in 2021.
By Barry Levine • July 9, 2019 -
86% of UK ad agencies see digital audio as key media strategy, study says
Seventy-five percent of U.K. marketers plan to increase spending on podcasts in the next 12 months.
By Robert Williams • July 9, 2019 -
Havaianas' boardwalk mural activates mobile shopping experience
Google Vision tech recommends different sandal styles depending on the section of sidewalk a user scans.
By Robert Williams • July 9, 2019
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