Ad Tech: Page 66
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John Hazard
Forrester: Agencies' data platforms capture significant ad spend but face challenges
To meet CMOs' need for data-driven performance, agency holding groups have invested more than $12 billion in technology and databases since 2014.
By Robert Williams • Sept. 24, 2019 -
John Hazard and Lisa Burdige
Facebook suspends 69K apps amid privacy investigation
The social network's announcement indicates that data-sharing among apps was more prevalent than suggested last year.
By Robert Williams • Sept. 23, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Amazon offers free mobile game content to Prime members
The e-commerce giant reportedly plans to expand free items for gameplay after starting with Tencent's PUBG Mobile.
By Robert Williams • Sept. 23, 2019 -
Tinder's interactive video series 'Swipe Night' seeks Gen Z daters
The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.
By Robert Williams • Sept. 23, 2019 -
Roku's new tool measures incremental reach across OTT, TV ads
Verizon is in the alpha program for a tool that could help brands avoid over-frequency as consumers increasingly watch TV on multiple platforms.
By Dianna Christe • Sept. 23, 2019 -
Sephora tops ranking of retail personalization for 3rd straight year
Nordstrom jumped to second place with an improved score for mobile retailing, Sailthru found.
By Robert Williams • Sept. 20, 2019 -
Innovid
CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019 -
76% of ad execs haven't placed ads on Snapchat, study says
Future spending intentions on the image-messaging app have improved since April, according to RBC.
By Robert Williams • Sept. 20, 2019 -
Will Dunkin's mobile ordering expansion challenge Starbucks?
The coffee chain made its On-The-Go mobile ordering feature accessible to all customers, not just DD Perks Rewards members, as part of its app update.
By Lauren Manning • Sept. 20, 2019 -
E!, Vans boosted results with Facebook's new interactive ad formats
Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.
By Robert Williams • Sept. 20, 2019 -
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.
By Peter Adams • Sept. 19, 2019 -
Study: 70% of people will swap store visits for voice assistants by 2022
Consumers increasingly prefer to interact through voice tech or chatbots than with humans, Capgemini found.
By Robert Williams • Sept. 19, 2019 -
Fox Sports kicks off NFL season with Pandora's dynamic audio ads
For the first time, Pandora is integrating its 3D audio tech with Dynamic Audio Ads to deliver personalized messages based on location and time of day.
By Robert Williams • Sept. 19, 2019 -
ABC
ABC embeds full 'A Million Little Things' episode into YouTube ad
The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.
By Robert Williams • Sept. 19, 2019 -
Study: Brand perceptions get bigger ding from social media than news
Almost 40% of survey respondents said they'd have a negative perception of a brand that advertises near offensive content, which is more likely to be user-generated social media posts than news.
By Chris Kelly • Sept. 19, 2019 -
Starbucks launches voice ordering with Alibaba in China
Consumers will be able to order delivery from the coffee chain through Alibaba's smart speaker, Tmall Genie, which tracks orders in real time.
By Alicia Kelso • Sept. 19, 2019 -
Snapchat ramps up camera tools with new 3D effects on iOS
Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.
By Robert Williams • Sept. 18, 2019 -
Reports: Facebook teams with Ray-Ban on smart glasses
The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.
By Robert Williams • Sept. 18, 2019 -
Postmates brings mobile food ordering to Yankee Stadium
Attendees can order and pay for food on the app and receive a notification when it's ready for pickup from designated locations.
By Robert Williams • Sept. 18, 2019 -
Yum Brands taps Walmart CIO for global digital, tech strategy
Clay Johnson is the second major technology head credited with assisting Walmart's digital transformation to depart the retailer in 2019.
By Samantha Schwartz • Sept. 18, 2019 -
Mobile commerce evolves along with food and beverage
Pinterest and Iris Nova are two companies that are innovating the way customers can explore and buy groceries, and both talked at Groceryshop about what's ahead.
By Jeff Wells • Sept. 18, 2019 -
Viber lets app brands, users create customized stickers for messages
Brands including Snickers and Re/Max have embraced digital sticker packs as part of their mobile marketing mix to boost awareness through organic UGC.
By Robert Williams • Sept. 17, 2019 -
ANA: One-third of advertisers revised media agency contracts in past year
Marketers are looking more broadly at the compensation of their media agencies amid concerns around a lack of transparency.
By Barry Levine • Sept. 17, 2019 -
Amazon tests influencer storefronts to translate social content to sales
Influencers will reportedly be able to share posts from platforms like Instagram to their personalized pages via a new tool.
By Peter Adams • Sept. 16, 2019 -
Shutterstock
OpinionFor retail brands, there's never been a better time to mine millennial FOMO
Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.
By Dave Bruno • Sept. 16, 2019
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