Ad Tech: Page 65
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Pixabay
MediaMath corrals agencies, publishers and ad tech for 'transparent' media supply chain
Rubicon Project, Havas Media, IBM Watson and others have partnered to create a fully accountable alternative to Google and Facebook.
By Dianna Christe and Chantal Tode • Oct. 2, 2019 -
Pandora's updated app tunes into personalized music
New features come as the internet radio pioneer faces stronger competition from Spotify and Apple Music.
By Robert Williams • Oct. 2, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Getty Images
Marketers expect budget increases in 2020 despite warning signs, Gartner says
A new survey indicates the confidence could be misplaced, as budgets this year dropped below 11% of company revenue for the first time since 2014.
By Peter Adams • Oct. 1, 2019 -
CNBC: Amazon eyes airports, theaters to license Go cashierless tech
Amazon reportedly is in talks with Regal Cinemas and Cibo Express Gourmet Markets about installing its cashierless systems at their locations.
By Robert Williams • Oct. 1, 2019 -
PX Here
London crafts standard agreement to ease 5G rollout
The guidance aims to give mobile providers better access to rooftops in an effort to eliminate mobile "not spots" that leave people disconnected.
By Jason Plautz • Oct. 1, 2019 -
Coca-Cola partners with Diesel on recycled clothing collection
Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available.
By Dianna Christe • Oct. 1, 2019 -
Adidas, Levi's, Michael Kors test product launch alerts on Instagram
Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.
By Robert Williams • Oct. 1, 2019 -
Deep Dive
Virtual ambassadors cloud already murky legal picture for influencer marketing
Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media.
By Natalie Black (Koltun) • Oct. 1, 2019 -
Foot Locker invests in e-commerce and content platform NTWRK
The relationship will allow the athletics retailer to access another channel through which to reach young consumers.
By Tatiana Walk-Morris • Sept. 30, 2019 -
Uber Eats, Rachael Ray to open virtual kitchen
The celebrity chef will offer a menu with meals from her new cookbook in 10 markets through the delivery company's app.
By Alicia Kelso • Sept. 30, 2019 -
360i
Spotify powers New Orleans concert, documentary
The city's tourism agency used listener data to select a group to attend the concert, which will be made into a full-length movie.
By Robert Williams • Sept. 30, 2019 -
Shopify expands ad-buying tools to Microsoft's search network
Microsoft Advertising reaches more than 116 million unique searchers in the U.S. who use Bing each month.
By Robert Williams • Sept. 30, 2019 -
Christopher Doering/Marketing Dive
General Mills CMO predicts 'amorphous' agencies in the future
Ivan Pollard, who received flak in May for General Mills' RFP process, offered predictions around the gig economy and automation.
By Peter Adams • Sept. 27, 2019 -
App Annie expands mobile ad analytics with Libring buy
The combination will let brands and mobile publishers view market data and advertising analytics side-by-side.
By Robert Williams • Sept. 27, 2019 -
Twitch taps comedian Eric Andre for 1st brand campaign
The platform is included in a deal between Amazon and the NFL to stream "Thursday Night Football" for the third straight year.
By Robert Williams • Sept. 27, 2019 -
McCormick unveils Flavor Maker app for home chefs
The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.
By Robert Williams • Sept. 26, 2019 -
Amazon
Amazon expands Alexa with voice-powered wearables
The virtual assistant is also getting its first celebrity voice setting, enabling users to change Alexa to sound like actor Samuel L. Jackson.
By Robert Williams • Sept. 26, 2019 -
Sponsored by NativeXMake a serious impression on the Chinese mobile market with the right DSP
The greatest growth in programmatic ads will come from China with a 31.5% increase in China by 2020.
By Kevin Ford, Marketing Manager, NativeX • Sept. 26, 2019 -
Pickles, mayo and data privacy: Jersey Mike's rethinks mobile authentication
While historically slow to adopt new technologies, restaurants have to rethink mobile systems in an era of heightened privacy concerns.
By Samantha Schwartz • Sept. 25, 2019 -
Snapchat lengthens video ad limit to 3 minutes
The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.
By Robert Williams • Sept. 25, 2019 -
Google overtakes Facebook as top driver of app installs, study says
Social video app TikTok and news app TopBuzz — both run by ByteDance — showed the fastest growth in driving app installs.
By Robert Williams • Sept. 25, 2019 -
Kabbage founders aim to connect small businesses, influencers
The new startup looks to fill a need for small businesses that may be seeking a more surefire model than a digital marketing campaign in which they pay for clicks but have no guarantee of sales conversions.
By Dan Ennis • Sept. 24, 2019 -
Verizon Media
Macy's tests Verizon Media's new immersive AR ads
The AR ads let marketers create immersive interactive content for customers who want to evaluate virtual versions of products.
By Robert Williams • Sept. 24, 2019 -
Kraft Heinz brings mobile-activated packaging to Walmart
The "Find the Golden Single!" promotion gave shoppers a chance to win $50 with an interactive mobile game.
By Robert Williams • Sept. 24, 2019 -
AWNewYork/Shutterstock
How mobile helps Hershey manage impulse purchases
Ahead of peak candy-buying season, executives shared how mobile can bring together media, distribution and customer insights.
By Natalie Black (Koltun) • Sept. 24, 2019
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