Ad Tech: Page 67
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L'Oreal
L'Oréal's Color&Co adds AR hair color try-ons
The "See Yourself in Color" feature lets customers view before-and-after photos through Modiface, which L'Oréal acquired last year.
By Robert Williams • Sept. 16, 2019 -
PepsiCo's new loyalty program offers cash back via PayPal, Venmo
PepCoin aims to foster loyalty among customers as mobile optimization has become key to customer engagement with loyalty programs.
By Robert Williams • Sept. 13, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Bombay Sapphire
ColumnCampaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative
Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone.
By Natalie Black (Koltun) • Sept. 13, 2019 -
Uncle Ben's serves dynamic content in stores via Google Lens integration
The activation follows a recent expansion of Lens' capabilities as Google tries to better compete in visual search.
By Peter Adams • Sept. 12, 2019 -
Ryan McKnight / Industry Dive
WPP teams with InMobi to expand mobile marketing reach in India
GroupM and Kantar will provide expertise in data and media to support personalized messaging at scale through InMobi's in-app programmatic buying platform.
By Robert Williams • Sept. 12, 2019 -
KFC cooks up dating simulator game for Colonel Sanders
The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."
By Dianna Christe • Sept. 11, 2019 -
Apple event: what mobile marketers need to know
Reclassifying the iPad from a mobile device to desktop will likely affect traffic distribution and ad rates that publishers can charge.
By Robert Williams • Sept. 11, 2019 -
Cara Salpini for Retail Dive
Finding the next unicorn: An investor's look at the DTC landscape
There's no formula for making the right investment, but a large market size and a brand with competitive advantages help.
By Cara Salpini • Sept. 11, 2019 -
Syte gears up visual search tools with $21.5M investment
With this latest cash infusion, the company appears to be positioning itself as a go-to startup for AI-enhanced visual search.
By Tatiana Walk-Morris • Sept. 10, 2019 -
Google targeted by state authorities in antitrust probe
The probe will focus on Google's "overarching control of online advertising markets and search traffic."
By Robert Williams • Sept. 10, 2019 -
McDonald's acquires voice tech company Apprente
The technology is set to bring simpler and more accurate order taking at drive-thrus and could be incorporated into mobile ordering and kiosks.
By Julie Littman • Sept. 10, 2019 -
Nintendo, 20th Century Fox boost results with social display ads on publisher sites
Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.
By Robert Williams • Sept. 10, 2019 -
Instagram
Facebook pilots 2 ad features to streamline social commerce
Billions of dollars lost due to online checkout friction is driving the social giant to test in-app checkout for Facebook ads and turning organic shopping posts on Instagram into ads.
By Robert Williams • Sept. 10, 2019 -
Starbucks pickup-only store to open in NYC this fall
The store concept tailored to mobile orders aligns with the brand that boasts a tech-savvy customer base.
By Alicia Kelso • Sept. 9, 2019 -
YouCam targets New York Fashion Week fans with Instagram selfie contest
To enter, people must use Perfect's app to edit pictures with its runway background and new multi-layering "add photo" features.
By Robert Williams • Sept. 9, 2019 -
NFL drafts Reddit for original content, sponsorship revenue
Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.
By Robert Williams • Sept. 9, 2019 -
YouTube
YouTube hits the catwalk with /Fashion hub
A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.
By Robert Williams • Sept. 6, 2019 -
Verizon kicks off NFL season with 5G stadium expansion
The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.
By Robert Williams • Sept. 5, 2019 -
Pixabay
Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech
The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report.
By Robert Williams • Sept. 5, 2019 -
EasyJet adds voice-powered flight search to mobile app
New "Speak Now" capabilities aim to cut the time and hassle of searching for flights on smartphones.
By Robert Williams • Sept. 5, 2019 -
In-app ad spending surges on strong marketer demand, study says
Location data was the most significant driver of mobile ad prices, according to ad platform Smaato.
By Robert Williams • Sept. 4, 2019 -
Brooke Lark via Unsplash
Bazaarvoice acquires Influenster to boost online product reviews
Procter & Gamble and Coty are among the brands that work with Influenster to drive reviews and user-generated content.
By Robert Williams • Sept. 3, 2019 -
Burberry partners with Apple on personalized messaging
"R Message" lets shoppers book in-store appointments, receive product advice and make purchases.
By Robert Williams • Sept. 3, 2019 -
Porsche
Porsche test drives branded games on Amazon's Twitch
A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.
By Robert Williams • Sept. 3, 2019 -
Spotify unveils 1st Instagram AR lens for rap album drop
The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.
By Robert Williams • Sept. 3, 2019
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