EMarketer: CTV media spending will soar 38% to $7B this year

Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.

By Robert Williams • Nov. 5, 2019

TikTok helps brands join in by integrating third-party apps

Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.

By Robert Williams • Nov. 4, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Alaska Airlines rides ocean-powered wave data for 'Swell Deals'

Data from sites that monitor wave conditions around the Hawaiian Islands by the minute will be used to determine the size of flight discounts.

By Dianna Christe • Nov. 4, 2019

Mobile brand hubs, audio identities will power 2020 trends, report says

Some brands are dabbling with sonic logos, branded podcasts and audio AR to connect with consumers who increasingly use voice-based platforms.

By Robert Williams • Nov. 1, 2019

Report: Walmart considers Vudu sale as it tries to focus on core business

Until recently, the on-demand video service seemed to be a central part of the retailer's bid to build a larger media network.

By Peter Adams • Oct. 31, 2019

Facebook's ad sales jump 28%, while political worries loom

In stark contrast to Facebook's policy, Twitter announced plans to ban political advertising when its rival released its earnings report.

By Robert Williams • Oct. 31, 2019

AR tops list of tech that makes users view a brand as innovative, study says

Chatbots, AI, facial recognition and cryptocurrency are less likely to drive perception of a brand's know-how.

By Robert Williams • Oct. 31, 2019

Brands should avoid death by a thousand data points

Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick.

By Mike Herrick • Oct. 31, 2019

Venmo kicks off rewards program with offers at Target, Sephora

The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.

By Tatiana Walk-Morris • Oct. 31, 2019

Amazon lets Alexa users pay utility bills with voice commands

The e-commerce giant predicts its new payment service will be available in 95% of ZIP codes by the end of 2019.

By Robert Williams • Oct. 30, 2019

Google updates mobile Shopping ads to include user images with reviews

Half of digital shoppers say images in search results help them decide what to buy, according to the tech giant.

By Robert Williams • Oct. 30, 2019

Airbnb teams with The Dodo on animal-related travel experiences

In one example, people visiting Arizona can hike with Penni the dog, a popular animal from The Dodo media brand.

By Dianna Christe • Oct. 30, 2019

JetBlue adds in-app chat for quicker customer support

A new platform keeps a record of prior online interactions between customers and airline employees to ease future conversations.

By Robert Williams • Oct. 30, 2019

Tribune taps Lotame's Cartographer for 'one-and-done' data compliance

The product launch comes as Google announces plans to end support for third-party tracking pixels on YouTube next year.

By Chris Kelly • Oct. 30, 2019

NBCUniversal rolls out shoppable ad unit

Now out of beta testing with brands including Lacoste and Walmart, the format generated conversions that were 30% greater than e-commerce benchmarks.

By Robert Williams • Oct. 29, 2019

Google ad sales climb 17% to record $33.9B on automated bidding muscle

One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.

By Robert Williams • Oct. 29, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

By Barry Levine • Oct. 29, 2019

Spotify ad revenue jumps 29% as podcast listenership booms

However, ad revenue missed internal goals after switching from Google's DoubleClick Sales Manager to software that dampened sales by $10 million.

By Robert Williams • Oct. 29, 2019

Bank of America revamps mobile app with new AI features

Digital assistant Erica will offer more security checks and information on debt management early next year.

By Robert Williams • Oct. 28, 2019

Solving OOH's attribution problem takes on new urgency amid a renaissance

OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.

By Dianna Christe • Oct. 28, 2019

Amazon's ad sales growth a highlight of Q3 earnings miss

The quarter's growth rate of more than 45% for advertising sales outpaces the first two quarters of the year, at 34% and 37%, respectively.

By Daphne Howland • Oct. 25, 2019

Brands get more Snapchat capabilities with new tool kit

FabFitFun, Vice and Buzzfeed are launch partners for the new Creative Kit for Web.

By Robert Williams • Oct. 25, 2019

Voice assistants are getting dumber with age, study says

Amazon's Alexa, Apple's Siri, Google Assistant and Microsoft's Cortana answered fewer questions correctly than they did in past studies.

By Robert Williams • Oct. 25, 2019

Twitter's ad business stumbles as tech bugs bog down performance

The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.

By Peter Adams • Oct. 24, 2019

42% of ad spend through Amazon goes to brand awareness, study says

Ad spend through Amazon's DSP was up 30% in Q3 as brands increasingly targeted ads on Amazon web properties as well as on sites it doesn't own.

By Dianna Christe • Oct. 24, 2019