Ad Tech: Page 61
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Q&A
Will DTC Friday be the 'front page of cool retail' for independent brands?
Agency partner Ben Hordell breaks down how the Nov. 15 shopping event could create a hub for digital brands and serve as a marketing runway into Cyber Monday.
By Natalie Black (Koltun) • Nov. 15, 2019 -
Walmart's self-serve ad platform arriving early next year, Business Insider reports
The launch, a shot across the bow of Amazon's growing ad business, could appeal to advertisers looking for digital advertising alternatives.
By Barry Levine • Nov. 15, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Wayfair introduces mobile app with visual tech tools
New camera-based features can help shoppers visualize furniture in their homes prior to purchase.
By Tatiana Walk-Morris • Nov. 14, 2019 -
App users embrace subscriptions, cutting acquisition costs 58%, study says
In contrast, the cost of driving one-time app purchases jumped 60%.
By Robert Williams • Nov. 14, 2019 -
Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues
The Global Digital Media Center of Competencies brings together digital talent from four ad holding companies, but is led by Nestlé marketers.
By Peter Adams • Nov. 14, 2019 -
Amazon shipped 3x more smart speakers than Google in Q3
Prime Day and back-to-school campaigns powered the e-commerce giant's 66% year-over-year growth, Canalys found.
By Robert Williams • Nov. 14, 2019 -
Nike to stop selling on Amazon
A company spokesperson said the brand was focused on "elevating consumer experiences through more direct, personal relationships."
By Cara Salpini • Nov. 13, 2019 -
Mobile video ad inventory jumps 31% as viewership grows, study says
Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.
By Robert Williams • Nov. 13, 2019 -
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
Walmart
Walmart launches voice shopping for grocery on Apple
The Siri shortcut will allow customers to say "Add to Walmart" and list out products they want in their online cart.
By Krishna Thakker • Nov. 13, 2019 -
Chick-fil-A boosts app downloads 14% with QR codes, analysis finds
Smartphone camera capabilities that don't require users to download an additional app to scan QR codes have helped revitalize interest in the tactic.
By Robert Williams • Nov. 13, 2019 -
Google
Google plans to tag websites that don't download quickly
New badges may show a warning that notifies people of slower website speeds on a mobile device.
By Robert Williams • Nov. 12, 2019 -
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
By Barry Levine • Nov. 12, 2019 -
Bloomberg: Instagram to cover creators' IGTV production costs
In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.
By Robert Williams • Nov. 12, 2019 -
Mixed reality apps will quintuple ad revenue to $11B by 2024, study says
Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.
By Robert Williams • Nov. 12, 2019 -
Kimberly Clark
Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products
The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal.
By Barry Levine • Nov. 12, 2019 -
Spotify
Spotify partners with Viacom for content marketing push
Viacom's Advanced Marketing Solutions unit will create customized content to boost Spotify's audience worldwide.
By Robert Williams • Nov. 11, 2019 -
WhatsApp Business debuts product catalogs to enrich mobile chats
Small business owners can now create catalogs to showcase products in conversations with customers.
By Robert Williams • Nov. 8, 2019 -
'Men in Black' AR game goes offline for real-world rewards
The mobile game now gives players a chance to win prizes, gift cards, trips and experiences based on their geographic location.
By Robert Williams • Nov. 8, 2019 -
Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses
The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house.
By Robert Williams • Nov. 8, 2019 -
Uber Eats is building out an ad business
The company posted a job listing for an ad sales product manager and confirmed its plans to begin targeting restaurants.
By Robert Williams • Nov. 7, 2019 -
New York Times will end in-app programmatic ads
The newspaper wants to prevent slower download times that interfere with the user experience as paid circulation continues to drive revenue growth.
By Robert Williams • Nov. 7, 2019 -
SunTrust
Q&A7 questions with SunTrust CMO Susan Somersille Johnson
The executive talks about fintech partnerships, the challenges that come with a major rebrand and how tech is transforming the bank's marketing efforts.
By Anna Hrushka • Nov. 7, 2019 -
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.
By Peter Adams • Nov. 6, 2019 -
YouTube
Shopping ads land on YouTube, reflecting video's role for consumers
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 6, 2019
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