Ad Tech: Page 63
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Apple Pay surpasses Starbucks as most popular mobile payment app
Proximity mobile payments will more than double to $220 billion by 2023 from $98.9 billion in the U.S. this year, eMarketer estimates.
By Robert Williams • Oct. 24, 2019 -
Taco Bell, T-Mobile buy in as Quibi fills year 1 ad space
Set to launch in April, the mobile video platform is offering non-skippable pre-roll spots and plans to experiment with other ad formats.
By Robert Williams • Oct. 24, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Opinion
Why podcasting is a key 21st century media experience
It's intimate, it's engaging and it scales. Here are six key insights from the Podcast Upfront 2019, according to the IAB's Zoe Soon.
By Zoe Soon • Oct. 24, 2019 -
Guitar maker Fender strikes chord with new Songs subscription app
Fender aims to boost customer lifetime value while cutting guitar students' 90% first-year abandonment rate.
By Robert Williams • Oct. 23, 2019 -
Mastercard snaps up loyalty platform SessionM
Customer engagement is at the center of the deal, as Mastercard looks to help client partners improve their loyalty programs in a digital world.
By Dianna Christe • Oct. 23, 2019 -
Deep Dive
9 recent CMO departures that point to the radical transformation of marketing
Dunkin's Tony Weisman announcing plans to exit capped off a remarkable few months that also saw leadership changes at McDonald's, Taco Bell and Johnson & Johnson.
By Peter Adams • Oct. 23, 2019 -
Snap's ad revenue jumps 50% as Snapchat gains 7M users
CEO Evan Spiegel doesn't see Bytedance's popular social video app TikTok as a key rival.
By Robert Williams • Oct. 23, 2019 -
Peter Adams for Marketing Dive
TikTok bans accounts showing Islamic State propaganda videos
Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.
By Robert Williams • Oct. 22, 2019 -
Adobe aims to inspire creatives with new Alexa voice app
By saying, "Hey Alexa, open the Adobe Inspiration Engine," users can hear inspirational quotes from creative professionals and do guided exercises.
By Robert Williams • Oct. 22, 2019 -
Kik messaging app avoids shutdown with MediaLab takeover
MediaLab plans to sell advertising in the app while making investments to improve the user experience.
By Robert Williams • Oct. 21, 2019 -
Hyundai taps agency exec as CMO following Dean Evans' departure
Angela Zepeda was SVP and managing director at Innocean, the automaker's agency of record, and is known for her expertise in marketing to women.
By Robert Williams • Updated Oct. 21, 2019 -
Amazon agency specialist breaks down the platform's opportunities and challenges
At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.
By Peter Adams • Oct. 18, 2019 -
Snapchat pilots dynamic ads to broaden marketer appeal
Brands Shady Rays, Princess Polly and Vitaly boosted return on ad spend while cutting costs in tests of the new format.
By Robert Williams • Oct. 18, 2019 -
KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours
Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15.
By Barry Levine • Oct. 18, 2019 -
YouCam scares up 13 AR face filters for Halloween looks
The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.
By Robert Williams • Oct. 18, 2019 -
Accenture: More consumers willing to share data when there's transparency
However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.
By Robert Williams • Oct. 17, 2019 -
Wendy's sponsors mobile games in Giphy's new digital arcade
As the launch partner for Giphy Arcade, the fast food chain again shows a willingness to experiment with unique, interactive formats.
By Robert Williams • Oct. 17, 2019 -
Theft is a major risk for retailers using scan-and-go, expert says
But companies can mitigate that risk with additional layers of protection, including security cameras, customer notices and enhanced employee training.
By Krishna Thakker • Oct. 16, 2019 -
MLB strikes deal with Fox Bet gaming platform
The sports betting app now has the right to use the league's logos and Statcast data feed.
By Robert Williams • Oct. 16, 2019 -
Walmart relaunches online toy 'lab'
After forming a joint venture last year, the retailer partnered with Eko to create interactive programming.
By Ben Unglesbee • Oct. 16, 2019 -
Google delivers Pixel smartphones in special Domino's box
More than 50 YouTube influencers received the tech giant's newest smartphone that features hands-free capabilities.
By Robert Williams • Oct. 16, 2019 -
John Hazard and Lisa Burdige
EMarketer: Amazon search ads will cut into Google's market share
Google's slice of the U.S. search ad space will slide to 70.5% by 2021, from 73% this year, the researcher forecast.
By Robert Williams • Oct. 15, 2019 -
Spotify
Sony drops personalized T-shirts designed around Spotify music habits
Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences.
By Robert Williams • Oct. 15, 2019 -
Nike's TraceMe acquisition signals bigger digital media ambitions
The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent.
By Barry Levine • Oct. 15, 2019 -
Visa, Mastercard, eBay exit Facebook Libra digital currency group
The exodus comes a week before Mark Zuckerberg faces questions from lawmakers about the company's digital currency plans.
By Robert Williams • Oct. 14, 2019
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