Influencer Marketing: Page 14
-
Courtesy of Adidas
Adidas creates paid affiliate program for more than 50K student-athletes
The effort allows any eligible student athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador.
By Cara Salpini • March 23, 2022 -
Courtesy of Pepsi
Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola
Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.
By Peter Adams • March 22, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Arby's
Arby's CMO dishes on Pusha T diss track
To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.
By Chris Kelly • March 22, 2022 -
Courtesy of Honda
Honda tunes up Twitch strategy beyond gaming with DreamLab
The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.
By Peter Adams • March 18, 2022 -
Courtesy of Heineken
Heineken parodies metaverse with virtual brew
Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."
By Sara Karlovitch • March 18, 2022 -
Courtesy of Spotify Media Kit
How podcasts are helping brands meet DEI commitments
Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.
By Chris Kelly • March 14, 2022 -
Courtesy of Dollar Shave Club
Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness
The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.
By Chris Kelly • March 10, 2022 -
66% of brands spent more on creator marketing in past year
Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.
By Natalie Black (Koltun) • March 3, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Courtesy of Kraft Heinz
Kraft Singles squares up with Kelis on culture play
The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.
By Chris Kelly • Feb. 25, 2022 -
Retrieved from Twitch on January 20, 2021
Twitch unveils guaranteed ad income for select creators
The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.
By Sara Karlovitch • Feb. 24, 2022 -
How the producer economy is changing influencer marketing
Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.
By Robert Williams • Feb. 10, 2022 -
Courtesy of Snap
Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'
Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.
By Chris Kelly • Feb. 3, 2022 -
Courtesy of DoorDash
Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site
The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.
By Chris Kelly • Feb. 3, 2022 -
Courtesy of Groupon
Groupon invites fans to Gronk's house for Super Bowl party
Promoted with an ad on YouTube, Groupon's experiential activation highlights the type of experiences offered on its marketplace.
By Nina Lentini and Chris Kelly • Jan. 25, 2022 -
Courtesy of Marriott International, Inc.
Marriott seeks TikTok creators to drive content around loyalty program
Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.
By Nina Lentini • Jan. 18, 2022 -
Courtesy of Immortals
Progressive inks esports naming rights deal in latest sign of category's maturation
Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups.
By Peter Adams • Jan. 14, 2022 -
Dia Dipasupil via Getty Images
Deep DiveLooking ahead: 9 trends that will steer marketing in 2022
Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 11, 2022 -
User-created content — especially video — gains on traditional media consumption
The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content.
By Nina Lentini • Jan. 6, 2022 -
Drew Angerer via Getty Images
TikTok dethrones Google as most-visited website
The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022.
By Natalie Black (Koltun) • Dec. 23, 2021 -
Courtesy of Triller
Triller merges with SeaChange to extend reach into OTT media
Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.
By Nina Lentini • Dec. 23, 2021 -
Retrieved from Under Armour on December 22, 2021
Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record
A collection dedicated to the NBA star and brand ambassador integrates across multiple platforms, including VR space Decentraland.
By Peter Adams • Dec. 22, 2021 -
Courtesy of Frito-Lay North America
LeBron James reps a second PepsiCo brand with Ruffles effort
In his latest PepsiCo campaign since making the jump from long-time partner Coca-Cola, the NBA superstar highlights a Frito-Lay snack staple.
By Chris Kelly • Dec. 21, 2021 -
Courtesy of Pepsi
Q&APepsiCo's in-house content studio head on preserving brand trust as demand soars
Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.
By Peter Adams • Dec. 20, 2021 -
Retrieved from KFC on December 20, 2021
KFC previews new marketing approach with year-long Jack Harlow partnership
Reflecting the celebrity collaboration craze, the work with multicultural shop Nimbus arrives as KFC is expected to switch up agencies.
By Peter Adams • Dec. 20, 2021
Previous
