Influencer Marketing: Page 13

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    Courtesy of HelloFresh
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    HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

    The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

    By • June 23, 2022
  • Mastercard image of two interlocking circles and a horizon seen through them.
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    Courtesy of Mastercard
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    Mastercard expands sonic branding with 'Priceless' album

    The multi-artist album features original songs that incorporate the melody of the company’s brand sound.

    By • June 22, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Courtesy of Axe
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    Axe enlists popular Fortnite streamer to design in-game 'Mistaverse'

    Social listening insights showed fans frequently compare a power-up item with the Unilever brand’s products, inspiring a custom island.

    By • June 15, 2022
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    Courtesy of Garnier
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    L'Oréal's Garnier doubles down on esports with Team Vitality

    The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers.

    By • June 14, 2022
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    Courtesy of Sour Patch Kids
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    Sour Patch Kids taps Twitch streamers for flavor competition

    Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.

    By • June 13, 2022
  • Tampax and Always are teaming with Gen.G and Galorants to launch the Astral Clash tournament
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    Courtesy of Procter & Gamble
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    P&G's Always, Tampax sponsor esports tournament to break down gender barriers

    A new Astral Clash event is billed as one of the few pro opportunities for female-identifying players of the popular shooter game Valorant.

    By • June 3, 2022
  • Ja Morant and Lil Baby in a Beats by Dre spot
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    Courtesy of Beats by Dre
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    Column

    Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads

    Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.

    By • June 3, 2022
  • Tostitos No Mo FOMO kit
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    Courtesy of Tostitos
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    Tostitos teams with Dan Levy to help people avoid summer FOMO

    The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

    By • June 2, 2022
  • Gucci opens persistent digital space on Roblox
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    Courtesy of Gucci
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    Gucci opens persistent digital space on Roblox

    With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

    By • May 31, 2022
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    Drew Angerer via Getty Images
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    TikTok takes page from Twitch as battle for creators intensifies

    A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

    By • May 26, 2022
  • Gucci Gaming Academy logo
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    Courtesy of Gucci
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    Gucci seeks next generation of esports talent with gaming academy

    A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category.

    By • May 23, 2022
  • Ordering takeout and delivery convenience food from an online Asian restaurant delivery meal from a smart phone.
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    YinYang via Getty Images
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    Q&A

    Nextbite exec dishes on how operators can make virtual brands successful

    These concepts can optimize excess kitchen capacity and slow dayparts, but also poise operators to be nimble in emerging markets like Web3, says Chief Growth Officer Geoff Madding.

    By Emma Liem Beckett • May 23, 2022
  • Kevin Hart in an ad for C4 Energy
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    Courtesy of Nutrabolt
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    Column

    Campaign Trail: C4 Energy taps into Kevin Hart's versatility

    The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach.

    By • May 20, 2022
  • box of Cheez-It x Pandora Aged by Audio crackers
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    Courtesy of Kellogg Company
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    Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers

    Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.

    By • May 17, 2022
  • TikTok presentation at IAB's 2022 NewFronts taken by Peter Adams for Marketing Dive on May 5, 2022
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    Permission granted by Peter Adams/Marketing Dive
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    TikTok's new premium ad unit aligns brands with top 4% of videos

    TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

    By • May 5, 2022
  • Snap Inc. and Cameo announced a partnership at the IAB's 2022 NewFronts. Retrieved by Marketing Dive on May 4, 2022
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    Permission granted by Snap Inc.
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    Snapchat partners with Cameo to streamline brand-creator ad deals

    Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

    By • May 4, 2022
  • H&M's “Wear that feeling” campaign stars Pete Davidson
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    Courtesy of H&M
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    H&M hands mic to Pete Davidson in ads courting male shoppers

    The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.

    By • May 2, 2022
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    Courtesy of Sweetgreen
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    Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

    A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

    By • May 2, 2022
  • Taco Bell drag brunch
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    Courtesy of Taco Bell
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    Taco Bell takes drag brunch on tour at Cantina locations

    The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.

    By • April 25, 2022
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Marketing Dive
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    Victoria's Secret Pink reveals first male celebrity brand ambassador

    Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity.

    By Kaarin Moore • April 20, 2022
  • Irish Spring gaming shower press image. Retrieved by Marketing Dive on April 13, 2022
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    Permission granted by Irish Spring
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    Irish Spring looks to wash away 'gamer funk' with shower pod

    The soap brand teamed with a FaZe Clan member to show off an elaborate device that allows gamers to bathe without breaking a play session. 

    By • April 13, 2022
  • IHOP loyalty program
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    Courtesy of IHOP
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    IHOP opens International Bank of Pancakes with sunny influencer push

    The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

    By • April 11, 2022
  • Person wears headphones in Skullcandy ad
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    Skullcandy released a video as part of its "Find Your Frequency" campaign. The image was retrieved from this video on April 6, 2022.

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    Skullcandy keys into music, self-expression in yearlong social push

    "Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically.

    By • April 7, 2022
  • Express brand mobile app
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    Courtesy of Express
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    How Express drove revenue gains, 20% traffic bump with digital experiences

    After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.

    By • March 31, 2022
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    Courtesy of Pizza Hut
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    Pizza Hut rides 'struggle bus' with experiential push

    After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"

    By • March 30, 2022