Creative: Page 97
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Burger King lets spirits taste test new Ghost Whopper at seance
In a creative stunt, a medium invited spirits to inhabit his body and try the brand's new Halloween burger.
By Barry Levine • Oct. 22, 2019 -
Skittles
Deep DiveHow retro candy brands are hitting the nostalgia sweet spot
Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite?
By Shane Schick • Oct. 22, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Natural Light Seltzer kicks off ad blitz amid reported White Claw pullback
A recent Kantar analysis indicated that category leader White Claw cut media spending 30% due to product shortages.
By Peter Adams • Oct. 21, 2019 -
Mattel
Barbie's Malibu Dreamhouse listed on Airbnb for doll's 60th birthday
The mid-century modern house can be booked for a one-time, two-night stay for up to four guests.
By Dianna Christe • Oct. 21, 2019 -
Q&A
Chili's new CMO dishes on brand DNA and marketing's role within the organization
Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.
By Chris Kelly • Oct. 21, 2019 -
Hyundai taps agency exec as CMO following Dean Evans' departure
Angela Zepeda was SVP and managing director at Innocean, the automaker's agency of record, and is known for her expertise in marketing to women.
By Robert Williams • Updated Oct. 21, 2019 -
AB InBev claims MillerCoors stole secret beer recipes
A counterclaim in the lawsuit about a Super Bowl ad said MillerCoors' C-suite asked a former Bud Light employee about the ingredients, processes and alcohol volumes of the beverage.
By Cathy Siegner • Oct. 21, 2019 -
Amazon agency specialist breaks down the platform's opportunities and challenges
At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.
By Peter Adams • Oct. 18, 2019 -
KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours
Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15.
By Barry Levine • Oct. 18, 2019 -
Brands can boost sales by depicting women of all ages in ads, per AARP
Most Gen X and baby boomer women feel ignored by the beauty and personal grooming products industry, leaving an opening for savvy brands.
By Barry Levine • Oct. 17, 2019 -
Dove, Comcast detail divergent paths to culturally relevant marketing
At the 4A's StratFest conference, the companies shared how they leveraged purpose and fandom, respectively, to engage consumers.
By Peter Adams • Oct. 17, 2019 -
Jose Cuervo
Jose Cuervo sponsors short documentary about Mexico's Day of the Dead
The brand allies itself with the culture of its country of origin through a film depicting festivities in the town of Lake Pátzcuaro.
By Barry Levine • Oct. 17, 2019 -
Burger King splices doorbell footage into video ad for Uber Eats delivery
The King visited hundreds of homes that had Amazon Ring doorbell cameras, from which agency MullenLowe assembled footage into an ad.
By Robert Williams • Oct. 16, 2019 -
Fiskars
Tiny house made for Fiskars DIY projects goes on tour
Millennials are big on do-it-yourself projects and tiny houses, trends Fiskars taps into with its new cross-channel campaign.
By Dianna Christe • Oct. 16, 2019 -
Dunkin' CMO who helped spearhead rebrand exits after 2 years
Stepping down Dec. 1, Tony Weisman will assist in the CMO replacement search, which is already underway.
By Peter Adams • Oct. 16, 2019 -
Wonderful Halos bites into animated YouTube series for kids
The mandarin orange purveyor says "Camp Halohead" is the first original entertainment property from a produce brand.
By Barry Levine • Oct. 15, 2019 -
Wild Turkey, Complex partner on social video series starring McConaughey
The actor and creative director for the Campari brand interviews cultural influencers in "Talk Turkey," which streams on Complex's IGTV page.
By Robert Williams • Oct. 14, 2019 -
Marmite tries to hypnotize haters with new 'Mind Control' ads
A campaign acknowledging the yeasty spread's divisive reputation includes the chance to win a trip to London for a hypnosis session.
By Dianna Christe • Oct. 14, 2019 -
HBO turns popular shows into PSAs around mental illness
Bumper ads indicate what mental health disorders are depicted in "Barry," "Girls" and other shows while a doctor comments on relevant scenes.
By Dianna Christe • Oct. 14, 2019 -
Sabra
Sabra opens pop-up restaurant in NYC to showcase hummus dishes
"Whirled Peas" features a menu of original dishes created by celebrity chefs who use hummus as a key ingredient.
By Robert Williams • Oct. 14, 2019 -
Bacardi
Bacardi upcycles plastic straws by turning them into vinyl records
Single-use plastic straws collected from 55 bars will transform into limited-edition records featuring Major Lazer and Anitta.
By Barry Levine • Oct. 11, 2019 -
A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation
Releasing earnings early, the company forecast full-year organic revenue growth will drop 2.5%. Investors appear to be growing flustered.
By Peter Adams • Oct. 11, 2019 -
Verizon
Verizon's 'Made Up Family Montage' tops YouTube ad leaderboard in Q3
Agency McCann created the 30-second spot, which got 38 million views, to show how phone plans can be customized for individual family members.
By Robert Williams • Oct. 11, 2019 -
Coors Light
Coors Light uncaps limited-edition Jonas Brothers brew
As the band tries to make a comeback, Coors Light hopes to win over fans and drive sales by plastering their faces on beer bottles.
By Barry Levine • Oct. 11, 2019 -
Column
Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'
Yawn Yawnson, a new fictional spokesperson and sleep-obsessed evangelist, energizes crowds in 26 parody ads by the DTC mattress brand.
By Natalie Black (Koltun) • Oct. 11, 2019
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