Espolòn Tequila slings print magazine at pop-up newsstand

To celebrate Day of the Dead, the Campari America brand also ran a satirical obituary for "fake news" in The New York Times.

By Dianna Christe • Nov. 4, 2019

Alaska Airlines rides ocean-powered wave data for 'Swell Deals'

Data from sites that monitor wave conditions around the Hawaiian Islands by the minute will be used to determine the size of flight discounts.

By Dianna Christe • Nov. 4, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return

A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.

By Peter Adams • Nov. 1, 2019

Comic Dive: Halloween Hangover

Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.

By John Hazard • Nov. 1, 2019

PepsiCo makes lifestyle brand push with e-commerce fashion hub

House of PepsiCo features apparel and accessories from the company's collaborations with fashion labels from around the world.

By Barry Levine • Nov. 1, 2019

Trustpilot's first consumer campaign features drag performer Honey Davenport

The effort leans into the divisiveness in American culture and shows how people are united by the desire to review the businesses they interact with.

By Barry Levine • Nov. 1, 2019

Land Rover launches US music festival to reintroduce Defender SUV

The brand is leveraging experiential marketing on a grand scale to target luxury adventure travelers with two days of music, off-road driving and more in Coachella Valley. 

By Barry Levine • Oct. 31, 2019

How marketers can connect with Gen Z around social causes

Moving social causes out of the CSR silo and into marketing was a hot topic at a 3BL Media event on Wednesday.

By Chris Kelly • Oct. 31, 2019

Ben & Jerry's CEO on how to get cause marketing right

At a 3BL Media event on brand purpose, Matthew McCarthy criticized a lack of action from leadership and urged sinking more investments into purpose over core product.

By Peter Adams • Oct. 30, 2019

Ketel One sponsors season 2 of Adam Rippon's YouTube series

During each episode of "Break the Ice," the Olympic skater and his guest will take a break from the rink to drink Ketel One martinis.

By Dianna Christe • Oct. 30, 2019

Molson Coors sunsets MillerCoors name amid massive restructuring

Michelle St. Jacques, who joined the U.S. unit earlier this year, will stay on as CMO of a newly formed entity that looks to extend the company's focus beyond beer. 

By Christopher Doering • Updated Oct. 30, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

By Barry Levine • Oct. 29, 2019

Tazo tea and RZA bring overnight camp experience to Staten Island

The Unilever beverage brand is rebooting its immersive series with a focus on mindfulness.

By Barry Levine • Oct. 29, 2019

Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich

New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.

By Peter Adams • Oct. 28, 2019

Budweiser helps women's soccer league score future sponsors

A short film for the campaign aired on ESPN on Sunday and has raked in more than 1.4 million views on YouTube.

By Dianna Christe • Oct. 28, 2019

Gap adopts sentimental tone for digital-focused holiday campaign

The effort is notable for being a clear departure from the recent past, when the brand focused heavily on TV and music in Q4. 

By Dianna Christe • Oct. 28, 2019

Solving OOH's attribution problem takes on new urgency amid a renaissance

OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.

By Dianna Christe • Oct. 28, 2019

Brita, Kohl's deliver greenest ads by inspiring action on climate change, study says

The ads show how the brands are being more sustainable while suggesting ways for consumers to be more environmentally friendly. 

By Dianna Christe • Oct. 25, 2019

Spotify's Halloween pop-up helps costume fans of Madonna, Britney Spears

Along with handing out accessories inspired by musicians' iconic looks, the "Stay Scary" campaign includes short films and OOH elements.

By Dianna Christe • Oct. 25, 2019

Campaign Trail: Samsung's space selfie contest launches UGC to new heights

Weather conditions cut short the influencer-led effort after the device landed on a Michigan property last weekend.

By Natalie Black (Koltun) • Updated Oct. 29, 2019

Budweiser reimagines Halloween mugshots for 'Drink Wiser' campaign

To encourage responsible drinking, the AB InBev brand is also giving out $5 Lyft gift cards to people who buy the beer on Drizly.

By Dianna Christe • Oct. 24, 2019

In fifth year of #OptOutside, REI urges members to 'opt to act'

"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.

By Cara Salpini • Oct. 23, 2019

P&G nixes Venus symbol from Always in latest inclusivity bid

The change recognizes transgender and nonbinary individuals, though it's unclear when it will go into effect. 

By Peter Adams • Oct. 23, 2019

Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp

The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers.

By Dianna Christe • Oct. 23, 2019

9 recent CMO departures that point to the radical transformation of marketing

Dunkin's Tony Weisman announcing plans to exit capped off a remarkable few months that also saw leadership changes at McDonald's, Taco Bell and Johnson & Johnson.

By Peter Adams • Oct. 23, 2019