Creative: Page 96
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Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon
With more brands looking to capitalize on the show's fervor, viewers may soon find the Upside Down has been transformed into the Land of Product Overkill.
By Barry Levine • July 2, 2019 -
Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership
The campaign includes an ad by an aspiring filmmaker that features WWE star Roman Reigns, who appears in the forthcoming "Fast & Furious" spinoff.
By Barry Levine • July 2, 2019 -
Kraft Heinz
Country Time taps programmatic OOH to advocate for lemonade stands
Messaging is customized in several cities where there are ordinances against operating a lemonade stand.
By Dianna Christe and Chantal Tode • July 1, 2019 -
KFC suits up Cheetos mascot as new Colonel Sanders
Chester Cheetah is hawking sandwiches as the QSR taps a different brand icon for the first time.
By Dianna Christe • July 1, 2019 -
Accenture Interactive to boost revenue more than 20% this year
The digital marketing division of the consulting firm said its past acquisitions have fostered organic growth, even as it seeks more takeover targets.
By Robert Williams • July 1, 2019 -
Courtesy of Nike
Nike's women's business grows by double digits in 2019
"It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," CEO Mark Parker said of the strong results.
By Cara Salpini • June 28, 2019 -
Procter & Gamble
P&G continues racial bias conversation with new film
Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant.
By Tatiana Walk-Morris and Chris Kelly • June 28, 2019 -
John Hazard
ColumnComic Dive: Stranger Days
Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things."
By John Hazard • June 28, 2019 -
Reebok
Reebok loses global marketing head who led brand refresh campaign
Melanie Boulden, who's been at the athletic wear company just over a year, is leaving for a new role at Coca-Cola's Venturing & Emerging Brands unit.
By Tatiana Walk-Morris and Peter Adams • June 28, 2019 -
Diet Coke debuts label-free cans in challenge to stereotypes
A campaign profiles a range of people, from a transgender artist to a Native American woman, as the brand builds what it claims will be a "multi-year" platform.
By Peter Adams • June 27, 2019 -
Razor brand Billie wants to 'normalize' women's pubic hair at the beach
Just in time for bathing suit season, the DTC brand's "Red, White and You Do You" campaign tackles traditional razor ads.
By Barry Levine • June 27, 2019 -
Under Armour, Converse, Ikea top Pride engagement on Instagram
Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.
By Robert Williams • June 27, 2019 -
e.l.f.
E.l.f. Cosmetics highlights diversity with brand messaging revamp
A video manifesto centered around "e.l.f.isms," influencer collaborations and an upcoming packaging refresh round out the campaign.
By Tatiana Walk-Morris • June 26, 2019 -
AB InBev's Ritas brand calls out sexist language in new campaign
#NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women.
By Tatiana Walk-Morris • June 26, 2019 -
Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts
Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.
By Peter Adams • June 25, 2019 -
Bon & Viv looks to 'ban basic' vodka sodas this summer
The AB InBev spiked seltzer brand teamed with Betches Media for a humorous look at what it means to be "basic."
By Chris Kelly , Barry Levine • June 25, 2019 -
Sponsored by QuadSimplify to deliver more content with less work
How to win in the race to produce engaging, motivating multichannel content: Do less.
By Peter Deubler, Executive Director of Business Process Strategy, Quad • June 25, 2019 -
Uniqlo launches TikTok's 1st multimarket brand campaign
People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.
By Robert Williams • June 24, 2019 -
REI sunsets catalog, introduces print magazine
As part of the effort, the retailer plans to invest $100,000 in 10 local news organizations this year.
By Dianna Christe • June 24, 2019 -
Moxy Hotels teams with celebrity tattoo artist Megan Massacre in bid to capture millennials
As interest in custom tattoo designs grows, Marriott's Moxy is hoping to build its reputation as an artistic brand.
By Dianna Christe • June 24, 2019 -
IAB
Keith Weed, who retired from Unilever in May, again ranked most influential CMO
Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership.
By Peter Adams • June 21, 2019 -
Braylen Dion for Sprite®
Sprite highlights hip-hop culture with 'Thirst for Yours' campaign
The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.
By Barry Levine • June 21, 2019 -
Positive portrayal of women in ads sparks sales lift, study finds
Amid consumer calls for gender equality, some companies are examining depiction of women in their ads.
By Kira Barrett • June 21, 2019 -
Column
Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet
Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch.
By Natalie Koltun • June 21, 2019 -
Fast Horse Inc.
Dunkin' debuts 'human charger' pop-up for summer solstice
On the longest day of the year, coffee fans can visit the activation to snag a free drink, a reusable straw and a tongue-in-cheek user guide.
By Natalie Koltun , Barry Levine • June 21, 2019
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