Creative: Page 98
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Citi
Citi ad highlights girls' reactions to wage gap with #ItsAboutTime
"The Moment" campaign coincides with International Day of the Girl on Oct. 11 and will include a Times Square billboard, print ads and social elements.
By Dianna Christe • Oct. 10, 2019 -
Subway names new CMO as chain looks for turnaround
Carrie Walsh is the first permanent marketing chief in several months and joins the company after it shuttered 1,100 stores last year.
By Peter Adams • Oct. 10, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids
The promotion behind the Los Angeles flat uses two tactics — nostalgia and branded hotel experiences — to attract millennials.
By Dianna Christe • Oct. 10, 2019 -
Opinion
The 'Joker' movement is no joke for brands
Inspired by the hit film, StrawberryFrog's Scott Goodson explains how to crystallize and spark a brand movement.
By Scott Goodson • Oct. 10, 2019 -
Dude Perfect
StubHub kicks off 'Sportober Challenge' with Dude Perfect deal
Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.
By Robert Williams • Oct. 9, 2019 -
Visible
Verizon's Visible scores with free massage stunt
The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."
By Dianna Christe • Oct. 9, 2019 -
IPG launches martech platform Kinesso to marry Acxiom data with ad campaigns
The move could help IPG agencies better integrate technology and data-driven insights with media and creative.
By Robert Williams • Oct. 8, 2019 -
Skittles
Skittles' 1st Halloween ad in years flips the witch's role
"Annoy the Rainbow" will run online on YouTube, Hulu, Amazon, IGN and Meredith properties.
By Barry Levine • Oct. 8, 2019 -
LG
LG and BuzzFeed's Tasty bake up cookie subscription boxes
Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen."
By Barry Levine • Oct. 8, 2019 -
Nike dominated culturally impactful video ads in Q3
Half of the ads on Ace Metrix's ranking tied in an athletic narrative, even when the brand was not endemic to sports.
By Peter Adams • Oct. 7, 2019 -
DoorDash
DoorDash orders multichannel campaign with scannable OOH ads
Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.
By Dianna Christe • Oct. 7, 2019 -
John Hazard
ColumnComic Dive: It's In The Game
Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over.
By John Hazard • Oct. 4, 2019 -
Nivea
Nivea wants to inspire kindness by urging consumers to 'Rethink Soft'
A positivity-focused creative effort follow reports that the brand's longtime agency cut ties over an executive's insensitive remarks.
By Barry Levine • Oct. 4, 2019 -
pepsico
PepsiCo's 12% increase in ad spending fuels sales growth
The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.
By Robert Williams • Oct. 4, 2019 -
Wendy's role-playing game features a realm threatened by frozen beef
Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.
By Barry Levine • Oct. 4, 2019 -
Facebook
Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris
The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.
By Robert Williams • Oct. 3, 2019 -
Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train
With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.
By Barry Levine • Oct. 3, 2019 -
Samsung highlights diversity to celebrate Galaxy's 10th anniversary
A multichannel campaign includes tie-ins with Fox and ESPN, "Fortnite" and a digital exhibition about Latinx artists.
By Barry Levine • Oct. 3, 2019 -
Deep Dive
Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows
Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.
By Peter Adams • Oct. 2, 2019 -
Burger King milkshake tweet took things too far, UK ad watchdog rules
The now-banned message, intended to be tongue-in-cheek, came amid political figures being pelted with milkshakes.
By Peter Adams • Oct. 2, 2019 -
InStyle
Volvo keys into 'Badass Women' for new video series sponsorship
First a column and then a radio show, the series features figures like soccer champion Megan Rapinoe and comedian Phoebe Robinson.
By Dianna Christe • Oct. 2, 2019 -
Flickr
Deep DiveTurning back time: How brands tap into nostalgia to build their future
From Hostess Brands' Twinkies to B&G Foods' Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets.
By Anastassia Gliadkovskaya • Oct. 2, 2019 -
Russell Stover
Chocolatier Russell Stover sings its way to 1st campaign in 2 decades
The 86-year-old brand hopes to update its image with a new generation of chocolate lovers by partnering with a musical influencer.
By Dianna Christe • Oct. 1, 2019 -
Coca-Cola partners with Diesel on recycled clothing collection
Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available.
By Dianna Christe • Oct. 1, 2019 -
Deep Dive
Virtual ambassadors cloud already murky legal picture for influencer marketing
Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media.
By Natalie Black (Koltun) • Oct. 1, 2019
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