Creative: Page 98
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Hyatt offers last-minute Pride packages via experience-focused Find platform
The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees.
By Peter Adams • June 10, 2019 -
Corona lets beer drinkers pay with plastic waste for World Oceans Day
Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values.
By Dianna Christe • June 10, 2019 -
Study: Hershey's leads the pack for most effective TV advertising among CPGs
Most of the top ads across the sector feature themes of sharing versus solo consumption, reflecting how brands are adjusting to changing consumer demands.
By Dianna Christe • June 10, 2019 -
Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost.
By Peter Adams • June 10, 2019 -
Bagel Bites
Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'
The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads.
By Barry Levine • June 7, 2019 -
Bloomingdale's
ColumnCampaign Trail: How Bloomingdale's spun an Instagram-minded pop-up into a Pride tribute
The legacy retailer aims to encapsulate the meaning behind the monthlong celebration of the LGBTQ+ community — while spurring UGC.
By Natalie Koltun • June 7, 2019 -
Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign
The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.
By Peter Adams • June 6, 2019 -
Taco Bell
Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return
The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding.
By Barry Levine • June 6, 2019 -
Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic
Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.
By Peter Adams • June 6, 2019 -
Frito-Lay Cheetos
Cheetos-themed apparel arrives at Forever 21
The brand is a leading example of how some food companies are looking to turn fan enthusiasm into a lifestyle statement.
By Barry Levine • June 6, 2019 -
Coca-Cola
Coca-Cola offers $10K for consumers to create best new drink concoction
The soda giant's "Make Your Mix" contest will reward the most creative flavor made from two or three beverages at a Freestyle machine.
By Cathy Siegner • June 5, 2019 -
Belvedere Vodka duets with Janelle Monáe for UGC, diversity push
The "Beautiful Future" messages are in line with the advertising industry's push for greater diversity and inclusion.
By Tatiana Walk-Morris • June 5, 2019 -
Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads
The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences.
By Tatiana Walk-Morris • June 5, 2019 -
Deep Dive
Got to be real: the dos and don'ts of musical branding campaigns
Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers.
By Chris Kelly • June 5, 2019 -
IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters
The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it.
By Barry Levine • June 4, 2019 -
Boiler Room
Pernod Ricard links with new Gen Z-focused agency on global music festival
Planned across three continents, the events are the first to be co-sponsored by Pernod Ricard brands, including Beefeater, Jameson, Ballantine's and Absolut.
By Barry Levine • June 4, 2019 -
OpenTable showcases LGBTQ+ restaurants for Pride Month
The reservation platform joins a growing mix of restaurant brands including Starbucks, sweetgreen and fresh&co that are showing support for the LGBTQ+ community.
By Alicia Kelso • June 4, 2019 -
Lyft
Lyft parts ways with CMO after 8 months, shakes up marketing department
Amid a rocky first stretch trading on the public markets, the ride-hailing company is dividing up its chief marketing duties.
By Peter Adams • May 31, 2019 -
John Hazard
ColumnComic Dive: Run For The Border, Get A Room
In its biggest lifestyle play yet, Taco Bell doubles down on millennial marketing with a branded hotel that scratches several tactical itches.
By John Hazard • May 31, 2019 -
Gillettte
Gillette's transgender ad stirs mostly positive social media buzz
The P&G razor brand was mentioned about 108,000 times in the week since the ad appeared, with nearly 600,000 engagements.
By Robert Williams • May 31, 2019 -
Report: NFL lets alcohol brands use players' likenesses in ads
The new policy covers AB InBev's Bud Light, the official beer of the NFL, as well as other brands that have or want to have sponsorship deals with individual teams.
By Barry Levine • May 31, 2019 -
Birchbox
Birchbox grows assortment at Walgreens, rebrands grooming line
BirchboxMan will now be Birchbox Grooming, a move geared toward encouraging inclusivity in the beauty space.
By Cara Salpini • May 30, 2019 -
Old Spice
Old Spice salutes 'Godzilla' to promote Walmart exclusives
Tapping YouTube star DangMattSmith for its latest internet-friendly video effort comes as Old Spice's parent Procter & Gamble looks to revamp the digital media supply chain.
By Barry Levine • May 30, 2019 -
Opinion
Why New Coke is back
Coca-Cola plans to feature its decades-old beverage flop in "Stranger Things." But the reason behind the move isn't nostalgia alone, writes Ericho Communications' founder Eric Yaverbaum.
By Eric Yaverbaum • May 30, 2019 -
Baskin-Robbins teams with Netflix for 'Stranger Things'-inspired ice cream truck
Inspired by the show's Scoops Ahoy Ice Cream parlor, the activation is the latest brand partnership to bring the hit show to life.
By Dianna Christe • May 29, 2019
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