Creative: Page 95
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Coty acquires majority stake in Kylie Jenner's beauty business for $600M
The acquisition, which includes Kylie Jenner's Kylie Cosmetics and Kylie Skin, is expected to close in Q3 2020.
By Cara Salpini • Nov. 18, 2019 -
Car-sharing service Turo rents out 'Mortymobile' for 'Rick and Morty' tie-up
The vehicle, which promotes the series' return for a fourth season, is a 2010 Mica Mazda 3 with a giant fiberglass Morty attached on top.
By Dianna Christe • Nov. 18, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
By Dianna Christe • Nov. 18, 2019 -
Dunkin' launches 1st online pop-up shop for holidays
The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items.
By Barry Levine • Nov. 15, 2019 -
John Hazard
ColumnComic Dive: Chicken Sandwich Kerfuffle
Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich.
By John Hazard • Nov. 15, 2019 -
Pepsi debuts limited-edition non-alcoholic sparkling rosé cola
The soda giant is teaming up with the TV network Bravo to launch the trendy beverage this weekend at its inaugural convention in New York City.
By Cathy Siegner • Nov. 15, 2019 -
Jennie-O Turkey puts social influencers on annual Thanksgiving hotline
Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.
By Dianna Christe • Nov. 13, 2019 -
Meow Mix
Meow Mix remixes iconic jingle for music streaming era
Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.
By Chantal Tode • Nov. 13, 2019 -
Doritos
Deep DiveThe ins and outs of simpler brand identities
Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.
By Dianna Christe • Nov. 13, 2019 -
Kimberly Clark
Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products
The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal.
By Barry Levine • Nov. 12, 2019 -
Deep Dive
5 marketing misfires from 2019 that show brand vulnerability is growing
Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.
By Peter Adams • Nov. 12, 2019 -
Beatriz Perez Moya via Unsplash
Leveraging nostalgia: How retailers can build on the warmth of holiday shopping
Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.
By Kaarin Moore • Nov. 11, 2019 -
Lime
Mobility brand Lime spotlights LA culture with influencer-led events, print zine
"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.
By Robert Williams • Nov. 11, 2019 -
P&G, Walmart, Google top list of multicultural ads driving purchase intent
The first analysis to apply a new ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.
By Dianna Christe • Nov. 11, 2019 -
Aeropostale
Aéropostale's 'Oneness' campaign celebrates unity with real people
Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.
By Barry Levine • Nov. 8, 2019 -
P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'
New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands.
By Barry Levine • Nov. 8, 2019 -
Column
Campaign Trail: Is clear a color? Why Xerox is igniting the debate
Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color.
By Natalie Black (Koltun) • Nov. 8, 2019 -
Chili's dishes out custom merch to showcase free delivery promotion
Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.
By Barry Levine • Nov. 7, 2019 -
Papa John's replaces recently appointed CMO amid restructuring
The chain's CEO said during a conference call this week that a marketing campaign featuring Shaquille O'Neal is helping the brand repair its image.
By Barry Levine • Nov. 7, 2019 -
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.
By Peter Adams • Nov. 6, 2019 -
Kroger
Kroger looks to transform with 'Fresh for Everyone' campaign
The grocer's rebrand features a fresh logo, inclusive messaging and ads on TV, billboards, social media and audio streaming platforms.
By Jessica Dumont • Nov. 6, 2019 -
Johnnie Walker
Johnnie Walker adds 'sensorial dynamism' to visual identity
The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.
By Barry Levine • Nov. 5, 2019 -
Axe
Axe debuts gaming-themed campaign for 'League of Legends' showdown
"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.
By Barry Levine • Nov. 5, 2019 -
Selfridges
UK retailer Selfridges breaks holiday marketing tradition with edgy short film
"Future Fantasy" aims to contrast with typically sweet seasonal efforts and features ambassadors like the Cambridge Analytica whistleblower.
By Peter Adams • Nov. 4, 2019 -
Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'
The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.
By Robert Williams • Nov. 4, 2019
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