Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search

Working with a "Top Chef" star, Nissin Foods will award one winner $10,000, a 50-year supply of ramen and a mentorship with its president and CEO.

By Tatiana Walk-Morris and Chris Kelly • Oct. 7, 2020

Secret provides direct assistance to support women affected by COVID-19

As the pandemic sets back gender equality, the P&G brand teamed with WNBA players for a social media effort and TV spot during the league's finals.

By Tatiana Walk-Morris and Chris Kelly • Oct. 6, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Kraft pulls provocative 'send noods' ads after drawing ire online

While some backlash came from average moms concerned around sexual content appearing near children, QAnon conspiracy theorists also quickly latched onto the outcry. 

By Peter Adams • Updated Oct. 14, 2020

Frosted Mini-Wheats fights pandemic boredom with 'Morning Craze' board game

Amid higher demand for board games during the pandemic, the Kellogg brand can boost membership for its loyalty program.

By Robert Williams • Oct. 6, 2020

'The Bachelorette' returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV

The partnership between a digital media brand, a TV network and a streaming channel reflects the scarcity of big-event original programming right now.

By Robert Williams • Oct. 5, 2020

Hostess tries to keep Halloween fun as festivities look different this year

Focusing on at-home celebrations and kid-friendly recipes reflects the brand's research showing some consumers plan to host small parties.

By Aaron Baar • Oct. 5, 2020

Candy ad spend decreases 19% while product sales increase before Halloween

The effects of the pandemic are being felt on candy advertising, with data from market researcher Numerator suggesting that companies are running smaller digital campaigns, rather than large TV buys.

By Tatiana Walk-Morris • Oct. 5, 2020

Hyundai revs up new Elantra with TV ads, AR showcases and gaming

Teaming with livestreaming platform Mobcrush is a unique approach for a car brand, but points to how gaming continues to attract mainstream marketers.

By Tatiana Walk-Morris and Natalie Koltun • Oct. 2, 2020

S.Pellegrino swaps signature dishes between NY, LA restaurants

The Nestlé brand is letting residents of both cities sample food from restaurants on the opposite coast as the pandemic continues to scuttle travel plans.

By Robert Williams • Oct. 2, 2020

Cadillac nods to bravery, resilience in Escalade's Regina King ad

The fall campaign's themes around overcoming adversity extend the carmaker's ongoing efforts to revamp its marketing strategy and adapt amid evolving market conditions.

By Tatiana Walk-Morris • Oct. 1, 2020

Taco Bell sets up personalized taco gifting service ahead of holiday rush

Available through Taco Bell's website and app, the feature will be permanent, showing the chain's continued bets on loyalty innovations.

By Peter Adams • Oct. 1, 2020

Barefoot Wine toasts beauty experience of Black women with video series

With "We Stan for Her," the wine company joins other brands in promoting self-acceptance and diversity in its content marketing.

By Tatiana Walk-Morris • Sept. 30, 2020

How Crocs stepped up during the pandemic and built on fans' trust

The shoemaker listened to loyal customers in March and responded with $40 million worth of free shoes, a move that nurtured brand love and trust, an executive said during an Advertising Week panel.

By Natalie Black (Koltun) • Sept. 30, 2020

Dos Equis commits to making football fans' Saturdays fun again

Brands and sports fans continue to seek ways to replicate the communal aspects of sporting events while encouraging social distancing.

By Aaron Baar • Sept. 30, 2020

Oreo celebrates human connections made during lockdown in new ad

The cookie brand parodies telecoms that promise to "supercharge connectivity" while offering tips on how to enjoy time spent at home with loved ones.

By Robert Williams • Sept. 30, 2020

Budweiser teams with Detroit rapper Big Sean to rep Michigan

With a limited-edition tallboy, the company joins a growing list of brands tapping into rappers' cool factor.

By Tatiana Walk-Morris • Sept. 29, 2020

Acura accelerates into AR, cinematic ads with multichannel push for TLX

With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience.

By Robert Williams • Sept. 29, 2020

J.M. Smucker ditches berries for more stylized identity

The new look is designed to better reflect the brand's evolution and expanded product portfolio beyond its core jellies and jams.

By Aaron Baar • Sept. 29, 2020

Nearly half of consumers will try new brands if the ad is relevant

Context matters more than ever amid the surge in content consumption spurred by the pandemic, according to a new DoubleVerify study.

By Aaron Baar • Sept. 28, 2020

Absolut promotes voting with its first TV ad in 3 years

The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.

By Tatiana Walk-Morris • Sept. 28, 2020

Campaign Trail: Tecate's visual refresh embodies its modern messaging

A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.

By Natalie Black (Koltun) • Sept. 25, 2020

Cream of Wheat chef will be removed from packaging, B&G says

Although the drawing that has been on hot cereal boxes for more than a century may be based on an actual person, the company says "it reminds some consumers of earlier depictions they find offensive."

By Megan Poinski • Sept. 25, 2020

Hornitos Tequila to provide essentials, citizenship resources to immigrants

The Beam Suntory brand is focusing its purpose-driven efforts on immigrant communities in need the during COVID-19 pandemic.

By Tatiana Walk-Morris • Sept. 24, 2020

Environment — and brands' approach to it — matters more than ever to consumers, study finds

Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue.

By Aaron Baar • Sept. 24, 2020

Retailers get out the vote

Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch.

By Daphne Howland • Sept. 23, 2020